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Productizing Your Service to Make Client Acquisition Easier Than it’s Ever Been
Bradley Jacobs breaks down the game-changing strategy of productizing your service to transform client acquisition and sales. Moving away from being a "jack of all trades," Bradley explains how standardizing your offerings creates clarity for both you and your clients. Drawing insights from the book "Built to Sell," he shares the story of Alex, an agency owner who transformed his struggling custom marketing business into a scalable, profitable logo design service.
The episode covers the three essential steps: taking inventory of your strengths, defining your package with clear deliverables…
The skinny
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