$22 Million Sitting in Your Pipeline: Why Trade Shows and Lead Nurturing Quietly Leak Revenue with Jennifer Kelly
The revenue you're chasing may already be inside your business. Sitting quietly in old conversations. Walking past your trade show booth. Hidden in a follow-up no one ever made. This BizBlend conversation is for B2B founders, CEOs, and marketing leaders who are tired of treating trade shows like a hopeful gamble and pipelines like a black box.
Host Sana sits down with Jennifer Kelly, founder of New Initiatives Marketing and a Fractional CMO who works exclusively with technical B2B companies. They unpack two real case studies, a clean pre-show planning framework, and one sober truth…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.