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OpenAI Wants Advertisers. Webflow Wants 80%. HubSpot Wants Your Budget.
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Three platforms shipped big numbers this week, and every one of them was measured by the company selling the product. HubSpot's Unbound26 announcement came with an 81% lift, a 2.2x, and a 3.6x — with no published methodology behind any of them. Webflow says publishing is up to 80% faster, reported by Webflow. OpenAI opened up ChatGPT's advertiser side with Shopify and HubSpot integrations, but it's select advertisers, US-only, and nobody outside the pilot has seen a performance figure.
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