Carliss Baldwin & Kim Clark — Design Rules: How IBM Created Ecosystems (and Competitors)
"The act of modularizing your product is the very act of inviting your future competitors into existence."
Carliss Baldwin and Kim Clark, authors of the landmark Design Rules: The Power of Modularity, join Aidan McCullen for an Innovation Show exclusive. Their book is the Rosetta Stone of platform strategy — the mechanic underneath the Innovator's Dilemma — and it has never been more relevant than in this age of AI.
In this conversation, Carliss and Kim reveal:
Why the power of modularity underpins Moore's Law — and everything digital around us
How IBM engineers, locked in a Connecticut motel…
The skinny
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