Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough
Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough written by John Jantsch read more at Duct Tape Marketing Most founders who’ve been at this for a few years have pieces. Some strategic clarity. A decent presence. Content running, mostly. Owned channels being built. Customer work happening somewhere. The pieces are disconnected. Nobody owns the full picture. Different parts run on different rhythms. Reporting covers what each piece did in isolation, not whether the […]
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