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Bath & Body Works’ Secret to Smell Success | Durham News
Bath & Body Works crushed Q1 earnings with $1.4 billion in net sales—beating analyst predictions—and CEO Daniel Heaf says they’re not done yet. The company’s “Consumer First Formula” is driving everything from product innovation to marketing, putting shoppers at the heart of every move. What sets them apart? Their in-house fragrance labs, where they craft hundreds of exclusive scents yearly—like Japanese Cherry Blossom or Warm Vanilla Sugar—unmatched by competitors. This deep, proprietary scent library fuels seasonal collections that turn customers into loyal fans, turning everyday luxuries…
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