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Fear & Loathing in the 2022 Midterm Elections
I first learned about Way to Win when they published an analysis after the 2020 cycle empirically demonstrating the weakness of the Democratic Party’s messaging strategy against the GOP’s in the 2020 cycle.
While Republican’s focused on branding Democrats as dangerous socialists intent on destroying America, Democrats were branding Republicans as good friends they just couldn’t wait to work with it!
The poll-tested value of telling swing voters how great the other party is and how much you can’t wait to work with them is pretty high, but the electoral viability of such a strategy is low, very…
The skinny
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