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Bundles, Bonuses, and Upsells: When They Help and When They Hurt
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
A bundle is a promise that these things belong together. Keep it, and the bundle is the most honest way to sell related work. Break it, and it is a drawer emptied into a box, priced by arithmetic the seller invented.
Sloane Mercer follows Rosa, an invented sourdough teacher whose guide, feeding calculator, and bake log worksheets serve one outcome in sequence, teach, apply, repeat, and contrasts her trio with the drawer bundle of unrelated kitchen products that…
The skinny
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