Latest / All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit
Setting the Right Capital Campaign Goal: Planning for Success
In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt dive into one of the most crucial aspects of campaign planning: setting a realistic and effective capital campaign goal. Whether you're building a new facility, expanding your programs, or establishing an endowment, determining the right working goal is far from simple.
Amy and Andrea discuss why a working or draft goal is essential and explore the factors that influence how much you can realistically raise for your project. They explain why organizations often misunderstand the role of feasibility…
The skinny
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