The ROAR Podcast: Lauren Adams
When the final whistle blew at World Cup matches this summer, fans weren't ready to go home. Where the stadium gave them a place to gather, they stayed. Where it didn't, the party moved elsewhere, sometimes miles away.
Adam sits down with Lauren Adams, Global Director of Lifestyle Research at Gensler and lead author of The Fandom Effect: Sports Urbanism 2026. It's a three-part study from the Gensler Research Institute, Oxford Economics, and ROAR, and the research tracked fans before, during, and after the 2026 FIFA World Cup. It combined a baseline survey of fans across the U.S. and Canada…
The skinny
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