Check Point’s Frank Rauch on Gaining Exec Support for Channels
Frank Rauch joins Channelnomics’ Changing Channels host Larry Walsh to discuss best practices for gaining top-down support from corporate executive leadership for channel strategies and programs.
Executives from the CEO to sales leadership at technology companies often talk about the value of their channel partners in their success equation. Many corporate executives say that they couldn’t achieve their goals without channel partners’ contributions. In reality, faith in the channel is elusive. According to Channelnomics’ annual Channel Chief Outlook report, one in five channel chiefs is under…
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