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How Marc Benioff Turned Salesforce into a Platform Giant
In this episode of The CEO Diary, Lucas and Luna explore how Marc Benioff built Salesforce from a bold idea in a rented apartment into a $200 billion cloud empire. They focus on a specific turning point: the 2007 launch of the AppExchange platform. Benioff realized early that selling CRM software alone wouldn't sustain growth, so he created an ecosystem where third-party developers could build and sell apps on Salesforce's infrastructure. This move transformed the company from a product vendor into a platform, driving network effects and raising switching costs. Lucas breaks down…
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