Does 818 Tequila Unlock Younger Drinkers for Sazerac?
Joanna and Zach discuss the recent news that Sazerac has taken a minority stake in Kendall Jenner's 818 Tequila. Despite persistent questions about whether celebrity tequila has peaked, as well as the controversy that surrounded the brand's launch, it has been performing well of late, perhaps making it a smart pickup for the New Orleans-based company. Does the price-conscious, youth-oriented brand have the potential for broader reach, and can it stay relevant with the younger cohort it clearly clamors for? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.