Latest / Ecommerce Playbook: Numbers, Struggles & Growth
2026 Forecast Planning: Board vs Budget vs Bonus Explained
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong.
In this episode of the Podcast, Richard and Luke break down the 3-forecast model that every high-performing brand should use when planning for 2026: Board. Budget. Bonus.
You’ll learn:
Why every brand needs three forecasts, not one
How to balance short-term execution (Black Friday) with long-term planning (2026)
How to model different outcomes for your board, your operating budget, and your team goals
How to use tools like percentage-over-model and event effect modeling to make forecasts actually useful
If…
The skinny
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