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Inauthentic Marketing: How NOT to Do It
James overcomes his disappointment in Pat’s despoilment of the GU Clubhouse in order to launch an investigation into marketing to & by creatives. We discuss the point of marketing, bring up examples of people whose marketing “works,” and arrive at the four key determinants of our own interest in working with someone: credibility, competence, vulnerability, and genuineness (or authenticity). If your marketing isn’t landing, your funnel is busted, or you’re struggling to figure out who to work with, this segment is for you!
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The skinny
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