Latest / Personal Injury Mastermind w/ Chris Dreyer
116. Liel Levy, Nanato Media — Breaking into the Bilingual Market
Bilingual law firms are an investment in the future - in the U.S., 13% of the population speaks Spanish at home. Serving this market requires a strategy that looks beyond the nuance of language and taps into cultural competency. Liel Levy is doing just that. He and his wife , Co-Founder Natalie, have managed over $15MM in ad spend to bring law firms into the bilingual market. But Liel's experience goes far beyond Atlanta-based Nanato Media. Liel, a native speaker himself, grew up working for the family business - one of the largest legal brands in the U.S. that happened to serve latino…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.