86. MINDSET: The system you’re in is shaping what you see
In this cray cray episode, I talk about what a famous psychology study reveals about why business owners feel stuck, misread data, and struggle to see what’s actually going on. The issue isn’t strategy — it’s the frame you’re inside.
Primary source (the original paper):
David L. Rosenhan (1973) — On Being Sane in Insane Places, published in Science.
https://www.weber.edu/wsuimages/psychology/FacultySites/Horvat/OnBeingSaneInInsanePlaces.PDF
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The skinny
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