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How Encyclopaedia Britannica Survived the Death of Print
In 2012, Encyclopaedia Britannica printed its last 32-volume set. The 250-year-old reference giant had to reinvent itself or disappear. This episode dives into the pivot from leather-bound books to digital subscriptions, curriculum tools, and AI-powered learning. We cover the strategic decision to kill the print product when it still generated 1% of revenue, the shift from a door-to-door sales force to a digital marketing team, and how the company now serves millions of students and libraries worldwide. Featuring the leadership of Jorge Cauz, who bet on digital before it was fashionable. A…
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