Latest / The CRAM Podcast ~ Extraordinary Ideas Unleashed
How ETHICAL are the brands you buy?
Do you think about every purchase you make?
I’m talking about the ethical and moral implications. Do you know where and how your clothes were made? Is your shampoo filled with toxic chemicals? What kind of additives are in your cereal? Are the companies behind the brands you purchase good corporate citizens?
Life is already complicated and we’re confronted with millions of choices everyday.
We’re asked to choose wisely, conscientiously, ethically.
But are we really making informed choices? How do we know?
Aya Aboelenien, a marketing expert, navigates the murky world of ethical marketing.
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The skinny
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