How YouTube became a $30 Billion business nobody saw coming, and is now becoming TV's biggest threat
Alison Lomax, Managing Director of YouTube, joins What's Uptin? to unpack how a platform once dismissed as "amateur bedroom vlogging" has become one of the most dominant forces in media and why most people are still underestimating it.
In this conversation, we cover:
Why YouTube viewing on television sets has overtaken every other format in some markets
How podcasts went from irrelevant to essential on YouTube in under 4 years
The real math behind creator monetization — and why one YouTube subscriber is worth far more than a follower on other platforms
How YouTube's multi-format strategy…
The skinny
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