Sing for Your Breakfast: The Radio Jingle that Saved a Cereal

MN90: Minnesota History in 90 Seconds · Oct 6, 2026 · 1m

Washburn-Crosby had a great breakfast cereal, Wheaties, in stores. But customers weren’t scooping it up. So, the company created a singing ad, "Have You Tried Wheaties?" – the first radio jingle in history.

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Producer: Britt Aamodt

Editorial support: Emily Krumberger

Mixing & mastering: Chris Harwood

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