“Speed Up by Slowing Down: Announce the DVI” — Alex Skander | GGP #047
A third-generation tire shop turns the corner by adding mechanical service—and learns the hard way that customer experience, workflow, and messaging must evolve together. In this episode, we dig into how clear communication and simple process changes lifted ARO while keeping trust high.
Alex grew up in his family’s shop (founded in 1969), took over in 2021, and inherited a high-volume tire operation with extreme seasonality. Moving from “tires only” to a fuller service model forced new habits: inspections, advisement, and slower, more thorough service—without losing the speed that kept…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.