Before You Fire Marketing: Five Tests Every CEO Should Run
When the pipeline slows down, marketing is often the first department to take the blame. But is the marketing leader really underperforming—or has the company created a system in which success is almost impossible?
In this episode of MATCH B2B Insights, I’m joined by Dr. Alexandra Sterling and Dafna Cohen to examine why marketing leaders so often become scapegoats when revenue pressure rises.
Together, we break down five critical tests every CEO should run before replacing a marketing leader:
Are the goals and performance metrics stable?
Is one person expected to perform the work of an entire…
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