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Kroger Launches New SNAP Discount Program | Fast Five Shorts · Omni Talk Retail

• 0:00
  Kroger
• 0:00
  has
• 0:00
  launched
• 0:00
  a
• 0:00
  new
• 0:01
  discount
• 0:01
  program
• 0:01
  whereby
• 0:02
  people
• 0:02
  enrolled
• 0:03
  in
• 0:03
  SNAP,
• 0:03
  WIC,
• 0:04
  Medicaid
• 0:04
  or
• 0:05
  similar
• 0:05
  programs
• 0:06
  can
• 0:06
  get
• 0:06
  a
• 0:06
  20%
• 0:07
  discount
• 0:07
  on
• 0:07
  produce
• 0:08
  and
• 0:08
  half
• 0:09
  off
• 0:09
  the
• 0:09
  cost
• 0:09
  of
• 0:09
  the
• 0:10
  grocer's
• 0:10
  Boost
• 0:10
  membership
• 0:11
  program.
• 0:12
  According
• 0:12
  to
• 0:12
  a
• 0:13
  Kroger
• 0:13
  press
• 0:13
  release,
• 0:14
  customers
• 0:14
  can
• 0:14
  enroll
• 0:15
  in
• 0:15
  the
• 0:15
  program
• 0:15
  through
• 0:15
  Sheer
• 0:16
  id,
• 0:16
  an
• 0:17
  online
• 0:17
  verification
• 0:18
  service
• 0:18
  provider
• 0:19
  and
• 0:19
  verification
• 0:19
  is
• 0:20
  valid
• 0:20
  for
• 0:20
  five
• 0:20
  months.
• 0:21
  Verified
• 0:22
  savings
• 0:22
  customers
• 0:23
  are
• 0:23
  also
• 0:23
  eligible
• 0:23
  for
• 0:24
  50%
• 0:24
  off
• 0:24
  annual
• 0:25
  and
• 0:25
  monthly
• 0:25
  Boost
• 0:26
  membership
• 0:26
  plans,
• 0:27
  including
• 0:27
  boost
• 0:27
  essential
• 0:28
  at
• 0:28
  $34.50
• 0:29
  per
• 0:29
  year
• 0:30
  or
• 0:30
  $4.50
• 0:31
  per
• 0:31
  month
• 0:31
  and
• 0:32
  boost
• 0:32
  at
• 0:33
  $49.50
• 0:34
  per
• 0:34
  year
• 0:35
  or
• 0:35
  $6.50
• 0:36
  per
• 0:36
  month.
• 0:37
  And
• 0:37
  little
• 0:37
  known
• 0:38
  fun
• 0:38
  fact,
• 0:38
  according
• 0:38
  to
• 0:39
  Grocery
• 0:39
  Dive,
• 0:39
  SNAP
• 0:40
  customers
• 0:40
  typically
• 0:40
  outspend
• 0:42
  their
• 0:42
  non
• 0:42
  SNAP
• 0:43
  shopper
• 0:44
  counterparts
• 0:44
  on
• 0:44
  groceries,
• 0:45
  a
• 0:45
  fact
• 0:45
  I
• 0:45
  was
• 0:46
  not
• 0:46
  aware
• 0:46
  of.
• 0:47
  And
• 0:47
  what
• 0:47
  do
• 0:48
  you
• 0:48
  think
• 0:48
  the
• 0:48
  strategic
• 0:49
  rationale
• 0:49
  is
• 0:50
  behind
• 0:50
  Kroger's
• 0:51
  new
• 0:51
  discount
• 0:51
  program
• 0:52
  for
• 0:52
  SNAP
• 0:53
  recipients?
• 0:54
  I
• 0:54
  actually
• 0:54
  think
• 0:54
  this
• 0:54
  is
• 0:55
  a
• 0:55
  really
• 0:55
  smart
• 0:56
  move
• 0:56
  from
• 0:56
  Kroger
• 0:57
  and
• 0:57
  something
• 0:57
  that
• 0:57
  they
• 0:58
  had
• 0:58
  to
• 0:58
  do
• 0:58
  because
• 0:59
  Aldi,
• 1:00
  Walmart,
• 1:00
  they
• 1:01
  were
• 1:01
  eating
• 1:01
  Kroger's
• 1:02
  lunch
• 1:02
  when
• 1:02
  it
• 1:02
  came
• 1:03
  to
• 1:03
  their
• 1:03
  share
• 1:04
  of
• 1:04
  grocery,
• 1:04
  especially
• 1:05
  discounted
• 1:06
  grocery
• 1:06
  and
• 1:07
  produce.
• 1:07
  And
• 1:07
  so
• 1:08
  I
• 1:08
  think
• 1:08
  this
• 1:08
  means
• 1:09
  this
• 1:09
  looks
• 1:09
  to
• 1:10
  be
• 1:10
  a
• 1:10
  smart
• 1:10
  move
• 1:10
  for
• 1:11
  Kroger
• 1:11
  to
• 1:11
  attract
• 1:12
  a
• 1:12
  consistent
• 1:13
  customer
• 1:14
  base
• 1:14
  who
• 1:14
  I
• 1:14
  also
• 1:15
  didn't
• 1:15
  know
• 1:15
  apparently
• 1:17
  the
• 1:17
  SNAP
• 1:17
  recipients
• 1:18
  outspend
• 1:18
  their
• 1:19
  non
• 1:19
  SNAP
• 1:19
  counterparts.
• 1:20
  So
• 1:20
  I
• 1:20
  think
• 1:21
  this
• 1:21
  is
• 1:21
  going
• 1:21
  to
• 1:21
  be
• 1:21
  a
• 1:22
  direct
• 1:22
  hit
• 1:23
  and
• 1:24
  at
• 1:24
  Aldi
• 1:25
  and
• 1:25
  at
• 1:25
  Walmart.
• 1:26
  But
• 1:26
  the
• 1:26
  biggest
• 1:27
  challenges
• 1:27
  that
• 1:27
  I
• 1:28
  see
• 1:28
  in
• 1:28
  this
• 1:29
  and
• 1:29
  I
• 1:29
  think
• 1:29
  what
• 1:30
  Kroger
• 1:30
  will
• 1:30
  really
• 1:31
  have
• 1:31
  to
• 1:31
  invest
• 1:31
  in
• 1:32
  this
• 1:32
  is
• 1:32
  going
• 1:32
  to
• 1:32
  be
• 1:32
  a
• 1:32
  huge
• 1:33
  marketing
• 1:33
  push
• 1:33
  is
• 1:34
  to
• 1:34
  get
• 1:34
  awareness
• 1:35
  of
• 1:35
  this
• 1:35
  program
• 1:36
  out
• 1:36
  there.
• 1:36
  It's
• 1:37
  a
• 1:37
  great
• 1:37
  deal.
• 1:37
  There's
• 1:38
  the
• 1:38
  incentives
• 1:38
  are
• 1:39
  wonderful,
• 1:39
  20%
• 1:40
  off
• 1:40
  produce
• 1:40
  and
• 1:41
  a
• 1:41
  very
• 1:41
  discounted
• 1:42
  delivery
• 1:43
  program.
• 1:44
  Amazing
• 1:45
  opportunity
• 1:46
  for
• 1:46
  SNAP
• 1:47
  participants.
• 1:47
  But
• 1:48
  getting
• 1:48
  people
• 1:48
  to
• 1:49
  switch
• 1:49
  their
• 1:49
  routines
• 1:50
  is
• 1:50
  difficult.
• 1:51
  And
• 1:51
  so
• 1:51
  I
• 1:51
  think
• 1:51
  that
• 1:51
  they're
• 1:52
  really
• 1:52
  to
• 1:52
  have
• 1:53
  to
• 1:53
  push
• 1:53
  how
• 1:54
  they're
• 1:54
  getting
• 1:54
  out
• 1:54
  there
• 1:55
  and
• 1:55
  trying
• 1:55
  to
• 1:56
  get
• 1:56
  this
• 1:56
  groundswell
• 1:57
  people
• 1:58
  who
• 1:58
  are
• 1:58
  using
• 1:59
  SNAP
• 1:59
  benefits
• 2:00
  to
• 2:00
  understand
• 2:01
  this
• 2:01
  is
• 2:01
  the
• 2:01
  place
• 2:01
  to
• 2:02
  go.
• 2:02
  Kroger
• 2:02
  and
• 2:03
  the
• 2:03
  Boost
• 2:03
  membership
• 2:04
  are
• 2:04
  very
• 2:04
  advantageous
• 2:05
  for
• 2:05
  you
• 2:05
  in
• 2:05
  a
• 2:06
  variety
• 2:06
  of
• 2:06
  ways.
• 2:07
  And
• 2:07
  I
• 2:07
  think
• 2:07
  that
• 2:08
  that
• 2:08
  could
• 2:08
  be
• 2:08
  a
• 2:09
  pretty
• 2:09
  big
• 2:09
  hurdle
• 2:09
  to
• 2:10
  get
• 2:10
  over.
• 2:11
  But
• 2:11
  there's
• 2:11
  the
• 2:12
  incentive
• 2:12
  is
• 2:12
  certainly
• 2:13
  there.
• 2:14
  But
• 2:14
  Chris,
• 2:14
  what
• 2:14
  are
• 2:15
  your
• 2:15
  thoughts
• 2:15
  about
• 2:15
  it?
• 2:15
  Would
• 2:16
  you
• 2:16
  have
• 2:16
  advised
• 2:17
  Kroger
• 2:17
  to
• 2:18
  do
• 2:18
  this
• 2:18
  if
• 2:18
  you
• 2:18
  were
• 2:19
  if
• 2:19
  you
• 2:19
  were
• 2:19
  in
• 2:19
  the
• 2:20
  boardroom?
• 2:21
  So
• 2:21
  net
• 2:21
  you
• 2:21
  like
• 2:21
  it.
• 2:22
  You
• 2:22
  like
• 2:22
  it
• 2:22
  a
• 2:22
  lot.
• 2:22
  That's
• 2:22
  what
• 2:23
  I'm
• 2:23
  taking
• 2:23
  from
• 2:23
  this.
• 2:23
  I
• 2:23
  think
• 2:24
  from
• 2:24
  from
• 2:24
  Kroger's
• 2:25
  perspective,
• 2:25
  yes,
• 2:25
  they,
• 2:26
  it
• 2:26
  was
• 2:26
  something
• 2:26
  that
• 2:26
  they
• 2:26
  had
• 2:27
  to
• 2:27
  do
• 2:27
  to
• 2:28
  try
• 2:28
  to
• 2:28
  gain
• 2:28
  share,
• 2:28
  especially
• 2:29
  with
• 2:29
  all
• 2:29
  the
• 2:29
  other
• 2:29
  things
• 2:30
  with
• 2:30
  Ocado,
• 2:30
  you
• 2:31
  know,
• 2:31
  that
• 2:31
  relationship
• 2:32
  sunsetting
• 2:33
  and
• 2:33
  all
• 2:33
  the
• 2:33
  other
• 2:33
  things
• 2:34
  that
• 2:34
  they
• 2:34
  have
• 2:34
  going
• 2:34
  on.
• 2:34
  I
• 2:34
  think
• 2:35
  to,
• 2:35
  to
• 2:35
  really
• 2:36
  get
• 2:36
  gain
• 2:36
  share
• 2:36
  again
• 2:37
  in
• 2:37
  relevance
• 2:37
  with,
• 2:38
  with
• 2:39
  a
• 2:39
  customer
• 2:40
  base
• 2:40
  that's
• 2:40
  concerned
• 2:41
  about
• 2:41
  price,
• 2:41
  they
• 2:41
  have
• 2:42
  to
• 2:42
  do
• 2:42
  it.
• 2:43
  Yeah,
• 2:44
  I,
• 2:44
  I
• 2:44
  actually,
• 2:44
  I,
• 2:45
  I
• 2:45
  100%
• 2:46
  disagree.
• 2:46
  I
• 2:46
  don't
• 2:46
  like
• 2:46
  this
• 2:47
  at
• 2:47
  all.
• 2:47
  I
• 2:48
  think
• 2:48
  when
• 2:48
  you're
• 2:48
  in
• 2:48
  a
• 2:48
  position
• 2:49
  where
• 2:49
  you're
• 2:49
  having
• 2:49
  to
• 2:49
  compete
• 2:50
  on
• 2:50
  price,
• 2:50
  particularly
• 2:51
  at
• 2:51
  this
• 2:51
  demographic,
• 2:52
  a,
• 2:52
  it's
• 2:53
  not
• 2:53
  an
• 2:53
  advantageous
• 2:54
  position
• 2:54
  that
• 2:54
  I
• 2:54
  would
• 2:54
  want
• 2:55
  to
• 2:55
  be
• 2:55
  in
• 2:55
  if
• 2:55
  I'm
• 2:55
  Kroger.
• 2:57
  And
• 2:57
  you
• 2:57
  know,
• 2:58
  for
• 2:58
  that
• 2:58
  reason
• 2:58
  I,
• 2:58
  I
• 2:59
  agree
• 2:59
  with
• 2:59
  you
• 2:59
  in
• 2:59
  some
• 2:59
  things
• 3:00
  you
• 3:00
  said.
• 3:00
  I
• 3:00
  think
• 3:00
  this
• 3:01
  has
• 3:01
  Walmart
• 3:01
  and
• 3:02
  Aldi
• 3:02
  written
• 3:02
  all
• 3:02
  over
• 3:03
  it.
• 3:03
  You
• 3:04
  know,
• 3:04
  I
• 3:04
  think
• 3:04
  it's
• 3:05
  like,
• 3:05
  it's
• 3:05
  kind
• 3:05
  of
• 3:05
  like
• 3:05
  we're
• 3:06
  in
• 3:06
  the
• 3:06
  boardroom,
• 3:06
  we're
• 3:06
  looking
• 3:07
  forward
• 3:07
  and
• 3:07
  we
• 3:08
  don't
• 3:08
  like
• 3:08
  what
• 3:08
  we
• 3:09
  see.
• 3:09
  And
• 3:09
  it's
• 3:09
  potentially
• 3:09
  even
• 3:10
  a
• 3:10
  move
• 3:10
  of
• 3:10
  desperation
• 3:11
  because
• 3:12
  the
• 3:12
  aggressiveness,
• 3:13
  it's
• 3:13
  a
• 3:13
  very
• 3:14
  aggressive
• 3:14
  stance
• 3:14
  here
• 3:15
  that
• 3:15
  makes
• 3:15
  me
• 3:15
  think
• 3:16
  they're
• 3:16
  worried
• 3:16
  about
• 3:16
  losing
• 3:17
  share.
• 3:17
  We
• 3:18
  know
• 3:18
  from
• 3:18
  Brick
• 3:18
  meets
• 3:19
  Click's
• 3:19
  report
• 3:19
  last
• 3:20
  year,
• 3:20
  last
• 3:21
  month
• 3:21
  that
• 3:21
  Walmart
• 3:22
  is
• 3:22
  gaining
• 3:22
  share
• 3:23
  online.
• 3:23
  They're
• 3:23
  likely
• 3:23
  gaining
• 3:24
  share
• 3:24
  in
• 3:24
  store.
• 3:25
  Bloomberg
• 3:25
  just
• 3:25
  did
• 3:26
  the
• 3:26
  big
• 3:26
  article
• 3:26
  on
• 3:27
  Aldi
• 3:27
  yesterday
• 3:28
  too.
• 3:28
  So
• 3:28
  we
• 3:28
  know
• 3:28
  they're
• 3:29
  doing
• 3:29
  well.
• 3:29
  And
• 3:30
  my
• 3:30
  hunches,
• 3:30
  Kroger
• 3:31
  looks
• 3:31
  out
• 3:31
  and
• 3:31
  doesn't
• 3:31
  like
• 3:32
  what
• 3:32
  it
• 3:32
  sees.
• 3:32
  And
• 3:33
  so
• 3:33
  the
• 3:33
  other
• 3:33
  part
• 3:34
  I
• 3:34
  don't
• 3:34
  like
• 3:34
  about
• 3:34
  this
• 3:35
  and
• 3:35
  is
• 3:35
  once
• 3:35
  you
• 3:35
  do
• 3:36
  this
• 3:36
  for
• 3:36
  this
• 3:36
  base,
• 3:37
  a
• 3:38
  20%
• 3:38
  discount,
• 3:39
  that's
• 3:39
  really
• 3:39
  hard
• 3:40
  to
• 3:40
  unwind
• 3:40
  and
• 3:41
  that's
• 3:41
  going
• 3:41
  to
• 3:41
  be
• 3:41
  in
• 3:41
  your
• 3:41
  annual
• 3:42
  numbers
• 3:42
  year
• 3:42
  over
• 3:42
  year
• 3:43
  over
• 3:43
  year.
• 3:43
  And
• 3:43
  that's
• 3:44
  just
• 3:44
  going
• 3:44
  to
• 3:44
  be
• 3:44
  a
• 3:44
  continuing
• 3:45
  profit
• 3:46
  hit
• 3:46
  going
• 3:46
  forward.
• 3:46
  So
• 3:47
  I
• 3:47
  don't
• 3:47
  know,
• 3:48
  it
• 3:48
  seems
• 3:49
  drastic
• 3:49
  to
• 3:49
  me.
• 3:49
  I
• 3:50
  think,
• 3:50
  I
• 3:50
  think
• 3:50
  I
• 3:51
  applaud
• 3:52
  the
• 3:52
  compassion
• 3:53
  and
• 3:53
  what
• 3:53
  they're
• 3:53
  trying
• 3:53
  to
• 3:53
  do
• 3:54
  here
• 3:54
  in
• 3:54
  terms
• 3:54
  of
• 3:54
  the
• 3:54
  community
• 3:55
  that
• 3:55
  they're
• 3:55
  trying
• 3:55
  to
• 3:56
  help
• 3:56
  here
• 3:56
  by
• 3:57
  getting
• 3:57
  groceries
• 3:58
  that
• 3:58
  people
• 3:58
  need
• 3:59
  into
• 3:59
  their,
• 4:00
  into
• 4:00
  their
• 4:00
  homes
• 4:01
  less
• 4:01
  expensively.
• 4:02
  But
• 4:03
  I
• 4:03
  worry
• 4:03
  for
• 4:04
  Kroger
• 4:04
  in
• 4:04
  the
• 4:04
  long
• 4:05
  run
• 4:05
  if
• 4:05
  this
• 4:05
  will
• 4:05
  play
• 4:05
  off
• 4:06
  and
• 4:06
  there
• 4:06
  wasn't
• 4:06
  a
• 4:06
  better
• 4:07
  way
• 4:07
  to
• 4:07
  accomplish
• 4:07
  something
• 4:08
  similar.
• 4:09
  What
• 4:09
  would
• 4:09
  you
• 4:09
  advise
• 4:10
  them
• 4:10
  to
• 4:10
  do
• 4:10
  then
• 4:10
  to
• 4:11
  compete
• 4:11
  against
• 4:11
  Walmart
• 4:12
  and
• 4:12
  Aldi?
• 4:13
  I
• 4:13
  don't
• 4:13
  know.
• 4:13
  I
• 4:13
  mean,
• 4:14
  I
• 4:14
  think
• 4:14
  that's,
• 4:14
  that's,
• 4:15
  that's
• 4:15
  a
• 4:15
  great
• 4:15
  question.
• 4:15
  Like
• 4:16
  you've
• 4:16
  got
• 4:16
  to
• 4:16
  look
• 4:16
  at,
• 4:17
  you
• 4:17
  know,
• 4:17
  you,
• 4:17
  you
• 4:17
  mentioned
• 4:18
  the
• 4:18
  Okada
• 4:18
  relationship.
• 4:19
  They're
• 4:19
  trying
• 4:19
  to
• 4:19
  figure
• 4:19
  that
• 4:20
  out.
• 4:20
  They've
• 4:20
  got
• 4:20
  to
• 4:20
  figure
• 4:21
  out
• 4:21
  the
• 4:21
  pro,
• 4:21
  the
• 4:21
  economics
• 4:22
  and
• 4:22
  profits
• 4:23
  of
• 4:23
  that.
• 4:23
  But
• 4:24
  ultimately,
• 4:24
  at
• 4:24
  the
• 4:24
  end
• 4:25
  of
• 4:25
  the
• 4:25
  day,
• 4:25
  the
• 4:25
  real
• 4:26
  differentiation
• 4:26
  comes
• 4:27
  into
• 4:27
  the
• 4:27
  question
• 4:27
  we
• 4:28
  always
• 4:28
  ask
• 4:28
  on
• 4:28
  the
• 4:28
  store.
• 4:29
  Why
• 4:29
  am
• 4:29
  I
• 4:30
  coming
• 4:30
  to
• 4:30
  a
• 4:30
  Kroger
• 4:31
  store
• 4:31
  to
• 4:31
  begin
• 4:32
  with?
• 4:32
  Which
• 4:32
  is
• 4:32
  why
• 4:33
  I've
• 4:33
  actually
• 4:33
  always
• 4:34
  been
• 4:34
  kind
• 4:35
  of
• 4:35
  short
• 4:35
  on
• 4:35
  Kroger
• 4:36
  in
• 4:36
  the
• 4:36
  long
• 4:36
  run,
• 4:37
  because
• 4:37
  I
• 4:37
  don't
• 4:38
  see
• 4:38
  them
• 4:38
  differentiating
• 4:39
  themselves
• 4:40
  five
• 4:40
  to
• 4:40
  ten
• 4:41
  years
• 4:41
  out.
• 4:41
  When
• 4:41
  you
• 4:42
  look
• 4:42
  at
• 4:42
  what
• 4:42
  Aldi
• 4:43
  can
• 4:43
  do,
• 4:43
  what
• 4:43
  Walmart
• 4:44
  can
• 4:44
  do
• 4:44
  and
• 4:44
  what
• 4:44
  some
• 4:44
  of
• 4:45
  the
• 4:45
  other
• 4:45
  competitors
• 4:45
  can
• 4:45
  do,
• 4:46
  and
• 4:46
  you
• 4:46
  have
• 4:46
  Amazon
• 4:47
  out
• 4:47
  there
• 4:47
  in
• 4:47
  the
• 4:47
  E
• 4:47
  commerce
• 4:48
  space,
• 4:48
  which
• 4:48
  we're
• 4:48
  going
• 4:48
  to
• 4:49
  talk
• 4:49
  about
• 4:49
  in
• 4:49
  the
• 4:49
  next
• 4:49
  couple
• 4:49
  of
• 4:49
  headlines,
• 4:50
  also
• 4:50
  doing
• 4:51
  what
• 4:51
  they're
• 4:51
  doing.
• 4:51
  So
• 4:52
  it's
• 4:52
  kind
• 4:52
  of
• 4:53
  a
• 4:53
  tough,
• 4:53
  it's
• 4:53
  a
• 4:53
  tough
• 4:54
  question
• 4:54
  to
• 4:54
  answer.
• 4:54
  I
• 4:55
  don't
• 4:55
  have
• 4:55
  the
• 4:55
  answer.
• 4:55
  It's
• 4:56
  kind
• 4:56
  of
• 4:56
  how
• 4:56
  I
• 4:56
  feel
• 4:56
  about
• 4:56
  the
• 4:57
  department
• 4:57
  stores
• 4:57
  as
• 4:57
  well.
• 4:58
  Like,
• 4:58
  it's
• 4:59
  just
• 4:59
  kind
• 4:59
  of
• 4:59
  a
• 4:59
  model
• 5:00
  that
• 5:00
  might
• 5:00
  be
• 5:00
  starting
• 5:01
  to
• 5:01
  lose
• 5:01
  its
• 5:01
  sway
• 5:02
  with
• 5:02
  the
• 5:02
  American
• 5:03
  consumer.
• 5:03
  And
• 5:03
  that's
• 5:03
  what
• 5:04
  concerns
• 5:04
  me.
• 5:05
  Yeah,
• 5:05
  that's,
• 5:06
  I
• 5:06
  mean,
• 5:06
  it's
• 5:06
  a,
• 5:06
  it's
• 5:07
  a
• 5:07
  good
• 5:07
  point.
• 5:07
  I
• 5:07
  think
• 5:07
  there's
• 5:08
  a
• 5:08
  lot
• 5:08
  to
• 5:09
  be
• 5:09
  considered.
• 5:10
  You're
• 5:10
  the
• 5:10
  point,
• 5:11
  I
• 5:11
  think
• 5:11
  that
• 5:11
  is
• 5:11
  most
• 5:12
  important,
• 5:12
  that
• 5:12
  I
• 5:13
  would
• 5:13
  be
• 5:13
  looking
• 5:13
  at
• 5:13
  as
• 5:13
  KRoger
• 5:14
  Is
• 5:14
  this
• 5:14
  20%
• 5:15
  discount
• 5:16
  on
• 5:16
  the
• 5:17
  produce.
• 5:17
  How
• 5:17
  do
• 5:18
  you
• 5:18
  figure
• 5:18
  out,
• 5:18
  like,
• 5:18
  I
• 5:18
  think
• 5:19
  right
• 5:19
  now
• 5:19
  it's
• 5:19
  only
• 5:19
  good
• 5:19
  for
• 5:20
  January
• 5:20
  or
• 5:21
  some,
• 5:21
  some
• 5:22
  shorter
• 5:22
  period
• 5:22
  of
• 5:22
  time,
• 5:23
  but
• 5:23
  I
• 5:23
  think
• 5:24
  how
• 5:24
  do
• 5:24
  you
• 5:24
  figure
• 5:24
  out
• 5:25
  to
• 5:26
  invest
• 5:26
  in
• 5:26
  keeping
• 5:27
  something
• 5:27
  like
• 5:27
  that
• 5:28
  available
• 5:28
  to
• 5:28
  these
• 5:29
  SNAP
• 5:29
  participants?
• 5:30
  Because
• 5:30
  one
• 5:31
  month
• 5:31
  is
• 5:31
  not
• 5:31
  enough
• 5:32
  to
• 5:32
  carry
• 5:32
  this
• 5:32
  on.
• 5:33
  Like,
• 5:33
  you,
• 5:33
  you
• 5:33
  have
• 5:34
  to
• 5:34
  take,
• 5:34
  you
• 5:34
  know,
• 5:35
  consider
• 5:35
  it
• 5:35
  like,
• 5:35
  is
• 5:35
  this
• 5:36
  a
• 5:36
  marketing
• 5:36
  expense?
• 5:37
  Are
• 5:37
  we
• 5:37
  pulling
• 5:37
  from
• 5:37
  the
• 5:38
  marketing
• 5:38
  budget
• 5:38
  to
• 5:38
  compensate
• 5:39
  for
• 5:39
  this
• 5:39
  20%
• 5:40
  off
• 5:40
  that
• 5:40
  we're
• 5:41
  to
• 5:41
  be
• 5:41
  giving
• 5:41
  people?
• 5:43
  It
• 5:43
  requires
• 5:43
  a
• 5:44
  completely
• 5:44
  new
• 5:45
  way
• 5:45
  of
• 5:45
  thinking
• 5:46
  for
• 5:46
  Kroger
• 5:47
  to,
• 5:47
  to
• 5:47
  still
• 5:47
  stay
• 5:48
  relevant.
• 5:48
  Which
• 5:48
  I
• 5:48
  think
• 5:48
  is,
• 5:49
  is
• 5:49
  a
• 5:49
  good
• 5:49
  point
• 5:49
  that
• 5:49
  you,
• 5:50
  you
• 5:50
  brought
• 5:50
  up
• 5:51
  there
• 5:51
  at
• 5:51
  the
• 5:51
  end.