Latest / Omni Talk Retail / Lightning Round: Nike x Skims, Luxury Directors & AI Hash Browns | Fast Five Shorts

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Lightning Round: Nike x Skims, Luxury Directors & AI Hash Browns | Fast Five Shorts · Omni Talk Retail

• 0:00
  Let's
• 0:00
  move
• 0:00
  on
• 0:00
  to
• 0:01
  the
• 0:01
  lightning
• 0:01
  round.
• 0:02
  Joanna,
• 0:03
  first
• 0:03
  question
• 0:04
  comes
• 0:04
  to
• 0:05
  you.
• 0:06
  Nike
• 0:06
  and
• 0:06
  Skims
• 0:07
  are
• 0:07
  finally
• 0:07
  set
• 0:08
  to
• 0:08
  launch
• 0:08
  their
• 0:08
  product
• 0:08
  collab
• 0:09
  this
• 0:09
  week.
• 0:10
  Who
• 0:10
  stands
• 0:11
  to
• 0:11
  benefit
• 0:11
  more
• 0:11
  from
• 0:11
  this
• 0:12
  partnership,
• 0:12
  Nike
• 0:13
  or
• 0:13
  Skims?
• 0:14
  I
• 0:14
  mean,
• 0:15
  I
• 0:15
  think
• 0:15
  this
• 0:15
  is,
• 0:16
  it's
• 0:16
  clearly
• 0:16
  Skims.
• 0:17
  From
• 0:18
  my,
• 0:18
  from
• 0:18
  my
• 0:18
  perspective,
• 0:19
  I
• 0:19
  think
• 0:19
  three,
• 0:20
  three
• 0:20
  quick
• 0:20
  reasons.
• 0:21
  Distribution
• 0:21
  and
• 0:22
  scale.
• 0:22
  Nike's
• 0:23
  in
• 0:23
  190
• 0:23
  countries,
• 0:24
  global
• 0:24
  wholesale,
• 0:25
  global
• 0:25
  D2C.
• 0:26
  Skims
• 0:26
  plugs
• 0:27
  right
• 0:27
  into
• 0:27
  that
• 0:28
  two
• 0:28
  category
• 0:29
  expansion.
• 0:30
  Skims
• 0:30
  has
• 0:30
  been
• 0:30
  signaling
• 0:31
  they're
• 0:31
  really
• 0:32
  trying
• 0:32
  to
• 0:32
  move,
• 0:33
  you
• 0:33
  know,
• 0:34
  out
• 0:34
  of
• 0:34
  body,
• 0:35
  body
• 0:35
  wear
• 0:36
  and
• 0:36
  loungewear
• 0:36
  and
• 0:36
  really
• 0:37
  get
• 0:37
  into
• 0:37
  this
• 0:37
  performance
• 0:38
  active
• 0:39
  wear
• 0:39
  space.
• 0:39
  And
• 0:39
  this
• 0:40
  gives
• 0:40
  them
• 0:40
  the
• 0:40
  ability
• 0:41
  to
• 0:41
  do
• 0:41
  that
• 0:41
  with
• 0:42
  legitimacy.
• 0:43
  Which
• 0:43
  brings
• 0:44
  me
• 0:44
  to
• 0:44
  point
• 0:44
  three,
• 0:44
  which
• 0:45
  is
• 0:45
  around
• 0:45
  credibility.
• 0:46
  I
• 0:46
  think
• 0:47
  Nike's
• 0:47
  athlete
• 0:48
  innovation
• 0:49
  and
• 0:49
  fitness
• 0:50
  halo
• 0:51
  really
• 0:52
  lends
• 0:52
  Skims
• 0:53
  the
• 0:53
  credibility.
• 0:53
  If
• 0:53
  you
• 0:53
  think
• 0:54
  about
• 0:54
  the
• 0:54
  brand
• 0:54
  launch
• 0:55
  campaign,
• 0:55
  50
• 0:56
  athletes
• 0:57
  in
• 0:58
  that,
• 0:58
  I
• 0:58
  mean,
• 0:58
  it
• 0:59
  is,
• 0:59
  it's,
• 0:59
  it's
• 1:00
  tremendous.
• 1:00
  So
• 1:01
  I
• 1:01
  think
• 1:01
  Skims
• 1:01
  wins
• 1:02
  bigger.
• 1:03
  Nike
• 1:03
  gives
• 1:04
  them
• 1:04
  the
• 1:04
  things
• 1:04
  that,
• 1:05
  that
• 1:05
  I
• 1:05
  referenced.
• 1:06
  But
• 1:06
  also,
• 1:06
  you
• 1:07
  know,
• 1:07
  for
• 1:07
  Nike,
• 1:07
  it
• 1:08
  does
• 1:08
  let
• 1:08
  them
• 1:08
  stay
• 1:09
  culturally
• 1:10
  relevant
• 1:10
  and
• 1:10
  in
• 1:11
  with,
• 1:12
  with
• 1:12
  women
• 1:12
  and,
• 1:13
  and
• 1:13
  the
• 1:13
  Skims.
• 1:14
  Female
• 1:15
  form
• 1:15
  phrasing.
• 1:16
  Right.
• 1:17
  Awesome.
• 1:19
  All
• 1:19
  right,
• 1:19
  back
• 1:20
  to
• 1:20
  you,
• 1:20
  Joanna.
• 1:20
  Number
• 1:21
  two.
• 1:21
  Last
• 1:21
  week,
• 1:22
  this
• 1:22
  one's
• 1:22
  interesting
• 1:23
  too.
• 1:23
  Jaden
• 1:23
  Smith
• 1:24
  was
• 1:24
  named
• 1:24
  Cruz
• 1:25
  Christian
• 1:25
  Louboutin's
• 1:26
  first
• 1:26
  men's
• 1:27
  creative
• 1:27
  director.
• 1:28
  Good
• 1:29
  move.
• 1:31
  So
• 1:31
  I
• 1:31
  know
• 1:31
  he
• 1:31
  dresses
• 1:32
  creatively.
• 1:33
  I,
• 1:33
  I
• 1:33
  don't
• 1:34
  know
• 1:34
  if
• 1:34
  this
• 1:35
  translates
• 1:35
  into
• 1:35
  a
• 1:36
  creative
• 1:37
  director,
• 1:37
  but.
• 1:38
  Or
• 1:38
  a
• 1:38
  brand
• 1:39
  ambassador.
• 1:39
  Better
• 1:40
  that.
• 1:40
  That's
• 1:40
  still
• 1:40
  a
• 1:41
  little
• 1:41
  fuzzy
• 1:41
  to
• 1:41
  me.
• 1:42
  But
• 1:42
  the
• 1:42
  appointment
• 1:43
  itself
• 1:43
  made
• 1:44
  headlines.
• 1:44
  Right.
• 1:44
  So
• 1:45
  buzz
• 1:46
  and
• 1:46
  got
• 1:46
  renewed
• 1:47
  attention
• 1:48
  to
• 1:48
  this
• 1:48
  heritage
• 1:49
  luxury
• 1:49
  house,
• 1:49
  which
• 1:49
  I
• 1:50
  think
• 1:50
  is
• 1:50
  great.
• 1:51
  Appointing
• 1:51
  a
• 1:52
  men's
• 1:52
  creative
• 1:53
  director
• 1:54
  does
• 1:54
  seem
• 1:55
  logical
• 1:56
  for
• 1:56
  them.
• 1:56
  Men's
• 1:57
  is
• 1:57
  still
• 1:57
  a
• 1:57
  category
• 1:58
  that
• 1:58
  is
• 1:58
  really
• 1:59
  under
• 1:59
  penetrated
• 2:00
  in
• 2:00
  the
• 2:00
  luxury
• 2:00
  footwear
• 2:01
  market.
• 2:01
  And
• 2:01
  there's
• 2:01
  some,
• 2:02
  there's
• 2:02
  some
• 2:02
  headroom
• 2:03
  there.
• 2:04
  And
• 2:04
  I
• 2:04
  also
• 2:04
  think,
• 2:05
  you
• 2:05
  know,
• 2:05
  creative
• 2:05
  directors
• 2:06
  today
• 2:06
  are
• 2:06
  different.
• 2:07
  They
• 2:08
  aren't
• 2:08
  just
• 2:08
  about,
• 2:09
  you
• 2:09
  know,
• 2:09
  sketching
• 2:09
  and
• 2:10
  curating
• 2:10
  the
• 2:10
  collection.
• 2:11
  They're
• 2:11
  architecting
• 2:12
  the
• 2:12
  brand
• 2:12
  and
• 2:12
  they're
• 2:13
  cultural
• 2:13
  translators
• 2:15
  and
• 2:15
  their
• 2:15
  social
• 2:16
  media
• 2:16
  engines.
• 2:16
  And
• 2:17
  so
• 2:17
  having
• 2:17
  someone
• 2:18
  who,
• 2:19
  who
• 2:19
  can
• 2:19
  bring
• 2:19
  that,
• 2:20
  I
• 2:20
  think
• 2:20
  it's
• 2:20
  about
• 2:21
  signaling
• 2:21
  there's
• 2:21
  a
• 2:21
  new
• 2:22
  generation.
• 2:23
  And
• 2:24
  I
• 2:24
  think
• 2:25
  where
• 2:25
  other
• 2:25
  luxury
• 2:26
  houses
• 2:26
  have
• 2:26
  made
• 2:27
  some
• 2:27
  recent
• 2:27
  moves
• 2:27
  with
• 2:28
  their
• 2:28
  creative
• 2:28
  directors,
• 2:29
  Pharrell
• 2:29
  at
• 2:30
  LV
• 2:30
  or
• 2:30
  Maximilian
• 2:31
  Davis
• 2:31
  at
• 2:32
  Ferragamo,
• 2:33
  I
• 2:33
  think
• 2:33
  we're
• 2:33
  seeing
• 2:33
  just
• 2:34
  a
• 2:34
  generational
• 2:35
  shift
• 2:36
  in
• 2:37
  these
• 2:37
  luxury
• 2:38
  brands
• 2:38
  betting
• 2:39
  a
• 2:40
  little
• 2:40
  bit
• 2:40
  more
• 2:40
  on
• 2:41
  cultural
• 2:41
  resonance
• 2:43
  than
• 2:43
  on
• 2:43
  traditional
• 2:44
  design
• 2:44
  pedigree.
• 2:45
  So.
• 2:45
  So
• 2:46
  seems
• 2:46
  like
• 2:46
  maybe
• 2:47
  that's
• 2:47
  where
• 2:47
  they're
• 2:47
  headed.
• 2:48
  But.
• 2:48
  Yeah.
• 2:49
  Plus
• 2:49
  he's
• 2:50
  the
• 2:50
  new
• 2:50
  Karate
• 2:50
  Kid,
• 2:51
  right?
• 2:51
  Yeah.
• 2:52
  Coach
• 2:52
  Aiden
• 2:53
  Smith.
• 2:54
  You
• 2:54
  got
• 2:54
  movie
• 2:55
  promotion
• 2:55
  in
• 2:55
  there
• 2:55
  too?
• 2:56
  Yeah.
• 2:56
  Can't
• 2:57
  diminish
• 2:57
  that
• 2:57
  social
• 2:58
  presence,
• 2:59
  that's
• 2:59
  for
• 2:59
  sure.
• 3:01
  Headwear
• 3:02
  based
• 3:02
  on.
• 3:03
  Based
• 3:03
  on
• 3:03
  his
• 3:03
  Met
• 3:03
  look.
• 3:04
  Exactly.
• 3:04
  Oh,
• 3:05
  my
• 3:05
  gosh.
• 3:06
  All
• 3:06
  right,
• 3:06
  let's
• 3:06
  go
• 3:07
  to
• 3:07
  you,
• 3:07
  Mohit,
• 3:08
  for
• 3:08
  the
• 3:08
  third
• 3:08
  question.
• 3:09
  Last
• 3:09
  week
• 3:09
  we
• 3:09
  shared
• 3:10
  a
• 3:10
  report
• 3:10
  on
• 3:11
  the
• 3:11
  show
• 3:11
  about
• 3:11
  the
• 3:11
  increasing
• 3:12
  number
• 3:12
  of
• 3:12
  consumers
• 3:13
  using
• 3:13
  AI
• 3:13
  based
• 3:14
  search
• 3:14
  engines
• 3:14
  to
• 3:15
  discover
• 3:15
  new
• 3:16
  products.
• 3:17
  Mohit,
• 3:17
  what's
• 3:17
  the
• 3:17
  last
• 3:18
  inquiry
• 3:18
  you
• 3:18
  put
• 3:19
  into
• 3:19
  a
• 3:19
  language
• 3:20
  based
• 3:20
  search
• 3:21
  engine?
• 3:21
  Well,
• 3:22
  this
• 3:23
  is
• 3:23
  a
• 3:23
  new
• 3:23
  product
• 3:23
  for
• 3:24
  me,
• 3:24
  Johanna.
• 3:27
  Yes.
• 3:27
  And
• 3:27
  the
• 3:27
  search
• 3:28
  was
• 3:29
  how
• 3:29
  do
• 3:29
  you
• 3:29
  make
• 3:30
  crispy
• 3:31
  hash
• 3:31
  browns
• 3:32
  from
• 3:32
  scratch?
• 3:34
  I
• 3:34
  did
• 3:34
  it
• 3:34
  this
• 3:35
  Saturday.
• 3:35
  That
• 3:35
  is
• 3:35
  hard.
• 3:37
  Yeah.
• 3:37
  Did
• 3:38
  it
• 3:38
  work?
• 3:38
  It
• 3:39
  did
• 3:39
  because
• 3:40
  the
• 3:41
  steps
• 3:41
  were
• 3:41
  very
• 3:42
  specific
• 3:42
  around
• 3:43
  what
• 3:43
  potatoes
• 3:44
  to
• 3:44
  use,
• 3:45
  how
• 3:45
  to
• 3:45
  grate
• 3:46
  them,
• 3:47
  what
• 3:47
  kind
• 3:47
  of
• 3:49
  water
• 3:49
  temperature
• 3:50
  you
• 3:50
  soak
• 3:50
  them
• 3:51
  into,
• 3:51
  how
• 3:51
  you
• 3:51
  dry
• 3:52
  them,
• 3:53
  what
• 3:53
  additional
• 3:54
  products
• 3:54
  you
• 3:54
  can
• 3:54
  add
• 3:55
  to
• 3:55
  get
• 3:55
  the
• 3:55
  crispiness,
• 3:56
  and
• 3:56
  then
• 3:56
  the
• 3:56
  cooking
• 3:57
  process.
• 3:57
  It
• 3:57
  turned
• 3:57
  out
• 3:58
  really
• 3:58
  well,
• 3:58
  actually.
• 3:59
  Oh,
• 3:59
  you'll
• 3:59
  have
• 4:00
  to
• 4:00
  share
• 4:00
  it.
• 4:00
  I
• 4:01
  know.
• 4:02
  What
• 4:02
  did
• 4:02
  you
• 4:02
  serve
• 4:03
  said
• 4:03
  hash
• 4:03
  browns
• 4:04
  with,
• 4:04
  Mohit?
• 4:05
  It
• 4:06
  was
• 4:06
  sunny
• 4:07
  side
• 4:07
  up,
• 4:07
  eggs
• 4:07
  and
• 4:08
  some
• 4:08
  sausages.
• 4:09
  Oh,
• 4:10
  nice.
• 4:10
  Now
• 4:10
  you
• 4:10
  speak
• 4:11
  my
• 4:11
  language.
• 4:12
  All
• 4:12
  right,
• 4:12
  speaking
• 4:12
  of
• 4:13
  speaking
• 4:13
  my
• 4:13
  language,
• 4:14
  I'm
• 4:14
  curious.
• 4:14
  I'm
• 4:15
  going
• 4:15
  to
• 4:15
  get
• 4:15
  a
• 4:15
  good
• 4:15
  insight
• 4:16
  into
• 4:16
  you
• 4:16
  as
• 4:16
  a
• 4:16
  person
• 4:17
  here
• 4:17
  on
• 4:17
  this
• 4:17
  next
• 4:17
  one.
• 4:17
  Moet,
• 4:18
  the
• 4:18
  first
• 4:18
  trailer
• 4:19
  for
• 4:19
  the
• 4:19
  Mandalorian
• 4:20
  and
• 4:20
  Grogu
• 4:21
  release
• 4:21
  this
• 4:22
  week.
• 4:22
  My
• 4:22
  question
• 4:23
  for
• 4:23
  you
• 4:23
  is,
• 4:23
  will
• 4:24
  you
• 4:24
  see
• 4:24
  it
• 4:24
  in
• 4:24
  the
• 4:24
  theater,
• 4:25
  and
• 4:26
  if
• 4:26
  so,
• 4:26
  how
• 4:27
  quickly
• 4:27
  will
• 4:28
  you
• 4:28
  go
• 4:28
  to
• 4:28
  watch
• 4:28
  it?
• 4:29
  100%.
• 4:30
  And
• 4:31
  if
• 4:31
  Chris,
• 4:31
  you
• 4:31
  and
• 4:32
  I
• 4:32
  can
• 4:32
  see
• 4:32
  it
• 4:32
  together.
• 4:33
  200.
• 4:34
  Let's
• 4:34
  lock
• 4:35
  dates.
• 4:35
  Big
• 4:35
  fan.
• 4:36
  Big
• 4:36
  fan
• 4:36
  of
• 4:37
  the
• 4:37
  franchise.
• 4:38
  I
• 4:38
  actually
• 4:38
  saw
• 4:39
  the
• 4:39
  trailer.
• 4:41
  I'm
• 4:42
  quite
• 4:42
  sure
• 4:42
  there
• 4:42
  are
• 4:42
  many
• 4:42
  which
• 4:43
  will
• 4:43
  come
• 4:43
  between
• 4:43
  now
• 4:43
  and
• 4:44
  next
• 4:44
  summer
• 4:45
  to
• 4:45
  keep
• 4:45
  our
• 4:45
  interest
• 4:47
  piped
• 4:48
  up
• 4:48
  here.
• 4:49
  All
• 4:49
  right,
• 4:49
  I
• 4:49
  might
• 4:49
  take
• 4:50
  you
• 4:50
  up
• 4:50
  on
• 4:50
  that.
• 4:50
  That'd
• 4:51
  be
• 4:51
  great.
• 4:51
  Yeah,
• 4:51
  I'd
• 4:51
  love
• 4:52
  to
• 4:52
  see
• 4:52
  that
• 4:52
  with
• 4:52
  you.