Latest / The Action Catalyst / Possibility, Redefined, with Ron Alford (Leadership, Vision, Confidence, Focus, Running)

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Possibility, Redefined, with Ron Alford (Leadership, Vision, Confidence, Focus, Running) · The Action Catalyst

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Adam Outland: Welcome back to The Action Catalyst. Today we
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are joined by Ron Alford, a senior partner and VP of
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recruiting executive coach and speaker at Southwestern
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Consulting. It's awesome to have you back on the podcast you've
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been others before. I am excited to formally interview you
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because you're trapped. I could ask you all the embarrassing
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things publicly that I've always wanted to.
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Ron Alford: Thank you for having me on.
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Adam Outland: But in all honesty, you know, one of the
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things that I've always respected about you and how
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you've lived your life outside of business is, I guess, first
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and foremost and how you run my first experience learning about
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you. I remember who's when you talked about how you just run 35
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miles one year for every year you've been alive, because it
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was the 35th birthday. I was both amazed and thought you were
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a masochist at the same time. But then when you unpacked you
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know why you did it what it meant to you. I thought that was
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really cool. But talk about when did running start for you?
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Ron Alford: Yeah, it's such an interesting thing, how gut
1:00
feelings happened. I remember walking into a running store,
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you just get some shoes, not thinking much of it. My whole
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life was basketball, football, just more team sports. And I saw
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this fundraiser for the Leukemia Lymphoma Society where you can
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do a triathlon, you can go to Kona, Hawaii with a group of
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people you don't know and raise, I think I believe a six and a
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half 1000 to go to Hawaii and do this this triathlon, this
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Olympic distance triathlon. And I didn't have a bike I didn't
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y'all really run other than to score a basket or a touchdown.
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Or if and I just thought, man, it'd be neat. I was, you know,
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getting a little older and team sports were the thing anymore.
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And I remember fundraising for that and falling in love with
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the whole philanthropic side of what we were doing there. But
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then also the actual race itself and the endurance side of it,
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and just really what it took to prepare there. And so after
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doing the race, I thought, Oh, the bikie was cool. The swimming
1:51
was cool. But man, the running art was awesome. And so that
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that started a series of like, okay, let's see what these half
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marathons and marathons and these things are like, and
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finally got into some some trail stuff where you're not as
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consumed with the watch. You can't really you know, when
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you're going up a mountain or doing technical single track,
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you can have an 18 minute downhill mile that changes
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everything. So that's that's kind of where the running part
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started, and how I've more fallen in love with the distance
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endurance side of it.
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Adam Outland: And today, like roughly how many ultras?
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Ron Alford: So in actual events, roughly 20 things. I've done
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more on my own. Yeah, I'd say 35, 40.
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Adam Outland: How does running fit into your book Redefining
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Possible? Where do you feel like how the psychology of how you do
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what you do? Because for listeners that don't know, how
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long is it typical ultra?
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Ron Alford: Anything typically 50k or above, so anything lot,
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technically longer than a marathon louder than 26.2. So 50
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ks 31 miles, but the thing about Ultra is, is they are usually in
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mountains or deep trails, or they're not your typical road
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kind of terrain. You know, obviously the book I'm sure
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we'll talk more about it. But it alludes to belief barriers that
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alludes to, to unconditional confidence, and running humbles
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any person. Like there it is, it crushes your soul. And so it's
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so good for me to get out there and just get beaten. And I don't
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know any other pretty way to say it. And you remember those
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moments where you were so depleted, your legs were shot,
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you could hardly move the cramps were in can you take some
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breaths, you take a minute, you recollect your thoughts, your
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mind receptors, and suddenly your body follows your mind. 10
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miles later, you're eating snacks, you're reinvigorated.
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You're, you keep rallying. I would say the other part of it
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is just in a world where it's, if you're in business, if you
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have, you know, multiple kids like I do, I'm in a blended
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family. You know, we're all have stress environments. And I
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welcome that I want to be in areas where I feel pressure, I
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want to be in areas where I feel stress, I think that's a healthy
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thing. If I don't let it get to me too much. And that's where
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the running really helps me. Calm, I come home from Iran. I'm
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a better listener to my kids. I'm more calm with my wife, more
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loving my wife and more patient with prospects or clients, you
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name it.
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Adam Outland: I've noticed, I think that's a common trait. A
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lot of people found this this success is that a number of them
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not all but a number of found their ability to manage
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controllable actions on a physical level, so, Arnold
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Schwarzenegger going to the gym and knowing all the reps and see
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the results from the reps he put in, you control your body, and
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the results are an extension of that.
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Ron Alford: Absolutely. And yeah, Schwarzenegger's story. So
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you know, he talks about how that fitness aspect helped him
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in the world of acting and becoming, you know, arguably the
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top actor of his time then in the world of politics, and so I
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can't agree more it just it blends in to every part of life
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and it doesn't matter if it's extreme weightlifting, like
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Arnold or running or whatever the person's thing is, but it's
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finding that.
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Adam Outland: You know, in prior interviews, we focused on some
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of your kind of your earlier life and how you built into
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Southwestern consulting and the impact that you've had there,
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I'm wondering, I guess, more recently through COVID. And in
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these last few years, what are some lessons that you've taken
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back and thought about the work that you wrote and Redefining
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Possible and new applications, new inspirations that you've
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had? Just over the last three or four years?
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Ron Alford: Man, I love the question. I think for every
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listener, for each of us, like I really am more and more
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convicted on the seasons of life. You know, it's crazy how I
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could have spoken with you six months ago on some of these
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concepts. And today be in a totally different frame of mind.
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For listeners that are familiar with the book, the the
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overriding theme is impact, and you cannot grow older, you can't
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go through things and not think about what is my legacy? What is
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significance really mean? We all know that dollars don't equal
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the joy. And yet, it's still so easy to fall into that trap of
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whether it's more money, a new title at work, a better race
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time and my running or whatever the carrot is, is going to bring
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that joy. Yeah, you and I both know, man, it just the thing
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that's really going to fill that cup is the difference I believe
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I'm making in the lives of others. I think I could have
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known that maybe a few years ago, and but I feel like I'm in
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a season now where it's like that that is it. That is the
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metal, that is the thing that we're going after. And so if I
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believe that, then what am I doing in my life? What are my
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morning routines? What are my habits? What am I who's holding
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me accountable to where I can get the best out of what I've
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been given?
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Adam Outland: I've always seen you as a long term thinker. But
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when you said recently, there's been a reflection on legacy.
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We'll go into that a little bit more like what how have you kind
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of reset legacy for yourself? Like how have you started to
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reassess or refresh legacy and what's important to you?
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Ron Alford: Really, it's just more top of mind. And I wasn't
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planning to go here, but they have a recurring event, every
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other Monday afternoon, Ron's call with Mark Stacy. And Mark
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is a mentor for 1000s of people and impact her as as joyful of a
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person I've ever worked with Cindy on life with, and I got to
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work closely with him. And for years, he and I had our
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recurring calls, and I got to go to Austin, Texas, to travel with
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them and be with them. And Mark passed away, gosh, little over a
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year ago to now incredibly unexpectedly, it just you can't
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go through things like that every every listener that's had
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a loved one go through a terminal condition or lost a
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loved one unexpectedly. And so for me, I actually keep that
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recurring event, it's still on my calendar. And I don't want to
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remove that because it's as much as it can kind of make me sad
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for a moment. Emotional. It also reminds me of like, if
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perspective is brought back instantly, I might be thinking,
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Oh man, I'm behind on my goals, right? I'm this or that? Or what
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was me or Gosh, our profit margin is a little off. Or it's
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like, come on, stop. And perspective comes back
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instantly. And so trying to have those kind of reminders in my
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life daily, where it's more top of mind.
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Adam Outland: Yeah, and I think you have this ability to hold
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things loosely. Like maybe you even said this analogy years
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ago, and I probably heard it from you, but you grip sand too
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tightly in your hand it slips through your fingers. If you if
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you cradle it, it's the only way to hold that. I think that might
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have been you bid but I hear that I almost in that story
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where it almost like that early reminds you to hold sort of
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things that maybe we think are important can hold it loosely
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instead because it's not as important as that perspective.
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Ron Alford: Yea, and just even as a parent, you hold your kids
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lives, ya know, it's hard to not squeeze, my kids are gonna get
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good grades, they're gonna be respectful, they're gonna look
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people in the eyes, and they're gonna greet people, well,
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they're gonna be little athletes and et cetera, et cetera, you
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know, good music and art. And so you use like, you know what, I'm
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going to do the best I can. I'm gonna have a ton of faith. I'm
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going to lead by example, and I'm going to hold those things
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loosely. Otherwise, I put so much pressure on my dang kids,
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they they turn into a little monster.
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Adam Outland: Exactly. Yeah, control you can and don't try
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and control things that you can't I love that. Another
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question would be of some of the principles that you bring up
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redefining possible What's another one, I guess, that
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you're really been focused on here over the last year or two?
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Ron Alford: I'm really into focus because I think when
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you're juggling things, think of the wheel the spokes of the
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wheel right you know, and I've got my my spiritual goals like
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for me, my faith is this the beginning and the end, right?
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It's the center obviously, my role as a husband, my role as a
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dad, my role, my business role, you know, with internal clients,
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all of our coaches and company external clients. So you have
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all these things on your plate that I've chosen. So that's the
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ownership piece. This isn't a oh my gosh, look at this is like
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thank goodness, I made these choices. So I'm fully owning it,
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but the focus piece is big. And just even as I talk to you,
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looking down making sure my phone is upside down, there's no
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lighting there's no notifications of y'all my
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computer screen man, no way would it would there be a
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notification pop up that would somehow Take a little bit of my
10:00
momentum or my inertia or my focus away from our
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conversation, just the blinders are more and more and more
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fascinated with that concept. And I love studying it with
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people, learning from people that just no matter how much
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they have on their plate, whenever I'm with them, they
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really seem present and engaged. I would say one last part of
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that is because, again, to my three kids, my twin boys are
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literally just about to start getting their driver's licenses.
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And so it's like, Man, I don't have a ton of time with my kids
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at home. I want to have focused time with these kids. You know,
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I want to make sure the time I have with my wife counts, I want
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to make sure the time I have in my co workers get Yeah, you get
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Adam Outland: Yeah, absolutely. Speaking of focus, writing a
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it.
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book takes a lot of focus. I mean, to get your ideas on
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paper, and not even second guess yourself. It's really difficult.
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It's me, there's a couple questions around just writing
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and putting these ideas on paper. What was the best way for
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you to focus on writing that book?
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Ron Alford: Yeah, I look back now. So I would say three,
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there's kind of three phases. The first was just a loose over
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a couple years loosely, having a having notes of Ron's rambles I
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call them and it was just little little rambles, little thoughts,
11:14
little things I wanted to study, I had no idea what I wanted to
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do with them. Maybe it'd be a blog, or a video or part of some
11:20
different keynote speaking things or a book. But that was
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just a number of years of just kind of collecting thoughts and
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pondering and just almost journaling and writing and
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processing it. That was absolutely the first part. The
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second was getting myself in a room and kind of organizing the
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thoughts into something that made sense. Like, if I'm
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beginning with the end in mind, what is the finished product
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look like? What do you want readers to take away? If no one
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read it, except my three kids? And maybe their spouses someday?
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Would they be proud of their dad, if this is like my journal,
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and are some sort of a way to process part of my life and part
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of the things I believe deeply in, essentially, what I'm
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devoting my professional life, but even a lot of my personal
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life, too, if I can get this organized on paper, will my kids
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be proud of it? That was the second part that was there was
12:05
more of an intense focus of getting it all arranged. The
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third part was evenings, where I had help and had a bit of a team
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that would you know, from six to 8pm, and thankfully, my wife was
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awesome. She said, Hey, you have total permission to take that
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time at night, and just you know, so it was two to three
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hour segments at night, where I would grab a bite of dinner with
12:25
my family, and then by six or 615 be back in my office. And it
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was just book work time from like, maybe six to eight 830.
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And then they'll kind of relax a little bit with my my wife and
12:36
family before bedtime. So just more spurts two to three hours a
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couple of nights a week.
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Adam Outland: I always get in a place where I question whether
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I'll still think what I'm putting down as important. Five
12:49
or 10 years later. You now have this perspective. I guess coming
12:54
back and adding some highlights to the book when you wrote it, I
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guess how did you know that this was gonna be something that you
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read again five years later and go yes, I still believe these
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things are still important to me.
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Ron Alford: I think just anything that is principles like
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to me trends come and go right fads come and go 30 Day diets
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and clothing styles, I have a lot of old pictures of clothes
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that shirt or not in style, right? But But principles are
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just there. They've been there the rock, I really believe the
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character traits that I want to be known for the character
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traits that I wanted this book to be about, and the principles
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I want it to be centered on. And really the principles that
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represent Southwestern, this isn't my book, I worked hard to
13:33
put a lot into it. But this is stuff that thankfully,
13:35
southwestern has given me over 30 years. And so that was really
13:39
important as well as that making sure anything we really dove
13:42
into was things that were going to last things like vision right
13:47
having a purpose for one's life is not a come and go topic. It
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has been since the beginning of time and will always be right
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things like belief systems, and really rewiring thoughts and
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being hyper aware of the thoughts running through my head
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and how do I reframe beliefs and not let my story go into a
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negative way? Those are principles that are going to be
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truths, right I call them truth versus lies. I unfortunately,
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like any human pick up on a lie frequently in my mind starts
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doubting and fill in blame and fill and worry and anxiety and
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but these are truths that bring my mind back to center. I love
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that. Yeah. And then we just wanted a fun mix of some
14:29
personal stories, of course and examples and but then a lot of
14:32
his history, right, we learned from history. So a lot of
14:34
historical whether it's data and studies and actual case studies,
14:39
but But history that kind of backs up a lot of these
14:41
principles of how important they are to our lives.
14:44
Adam Outland: 100% Yeah, I love that. You know, there are a lot
14:47
of listeners that probably haven't had a chance to pick up
14:49
the book yet. I know you said you wrote it with even your own
14:53
kids in mind like would they be proud of you, but in the world
14:55
of business and the people that are listening in here, who did
14:59
you write This book for like, who are the people that are
15:01
going to pick this up, read it and go, gosh, that's exactly
15:04
what I need it?
15:05
Ron Alford: Well, clients were top of mind through a lot of
15:08
this. And a lot of them are in sales, a lot of them are in
15:11
leadership. They lead small teams, some of lead small teams,
15:15
some of the lead companies, but at the end of the day, they're
15:17
people that that struggle with time, how do I how do I plan my
15:21
time more effectively? How do I manage my time more effectively?
15:24
How do I have boundaries and there are people that struggle
15:26
with the emotional side of being people pleasers or being control
15:30
freaks. So definitely the the clients internally and
15:33
externally. So I mentioned that earlier is you know, for us, we
15:35
hire coaches, they have this tremendous background, just as
15:38
you've got a brilliant resume and all these accolades and all
15:41
these certifications doesn't mean you don't get humbled
15:44
daily, put it that way. So I wanted this to be something that
15:47
are tools for our coaches that we can help coach on, but
15:51
obviously for our clients and, and again, stuff that people can
15:54
use not just in the boardroom, but things they could use when
15:57
they go home with their own children, or when they have
15:59
their own routines or their own quiet time where they're
16:01
wrestling with their thoughts. So that that was who it was
16:03
written for.
16:04
Adam Outland: You know, I think you you really do exemplify what
16:08
you write about there not many people who are able to show up
16:13
at home and at work and live out things as much as you do. And
16:17
you've done a really good job being a living example. Just for
16:21
our back end of time. I wanted to do a little lightning round
16:24
of questions for you. It's kind of a fun question. I asked a lot
16:27
of folks we interview who is a person you always wanted to
16:31
meet, but never have?
16:35
Ron Alford: It's funny I go to Troy Polamalu first, if
16:38
listeners know who that is that Google him whatever you know, as
16:42
a long, long, long time 45 year Pittsburgh Steeler fan, that's
16:46
one part of it. But way aside from that, he was the kite he is
16:50
for everything I've read, but the kindest, gentlest, calmest,
16:55
he would literally pray before every play, and yet he was
16:59
ferocious. Like if you go to go on YouTube and watch him, he was
17:02
just wreck. I mean, he was Raizy on the field and pro bowl after
17:07
Pro Bowl, all the all defense MVP, etc. So just crazy in the
17:11
field, but yet he had a way of calming himself down and the way
17:14
he treated people with so unconditional, I was read about
17:17
things he and his wife have done to impact people. And it just it
17:21
a ton of admiration for for Troy.
17:24
Adam Outland: That's a really good one. Good balance of
17:26
humility and in prayer with aggression, that's appropriate.
17:30
Ron Alford: Exactly.
17:31
Adam Outland: What's something that significant, I guess, that
17:35
you've actually changed your mind about recently that you've
17:39
had a change of mind about?
17:41
Ron Alford: I think, I think just right and wrong, it's hard
17:43
to be around politics or just divisive things. And I'm more
17:47
and more and I don't know if I like this about myself, but I'm
17:50
more and more becoming one of my co workers. He calls me
17:53
Switzerland sometimes, because we'll take aside at times. Now,
17:57
obviously, there's certain things that convictions are
17:59
like, come on, I have absolute principles and convictions I'll
18:02
die for, I'm gonna I'm gonna dig in on certain things. And a lot
18:05
of it I'm not, I'm not going to stick my flag on that I'm not
18:09
going to act like that's, I just think ego does these crazy
18:13
things to us humans where we think we have to be right, which
18:16
means they have to be wrong. Someone just as wise across the
18:20
aisle is saying the same thing about you. And so just more and
18:23
more and more, whatever the topic might be disbelieving
18:26
there can be some truth in both sides. How can we listen? And so
18:30
it's just more and more not being quick to judge quick to
18:33
speak but slower to ask questions and try to seek to
18:36
understand I don't know if it's a new principle, but it's
18:38
something I'm I have a higher conviction of lately than I did
18:41
years ago.
18:42
Adam Outland: So you embrace the moniker Switzerland?
18:44
Ron Alford: I do exactly. While other countries are going to
18:48
war. We're just like, hey, life's good. Like more wine more
18:51
cheese, more calm. Switzerland is happy.
18:55
Adam Outland: What's the best piece of advice that you
18:59
ignored? Intentionally? Like when you're glad you did the one
19:02
piece of advice that maybe you've received that you didn't
19:05
take?
19:06
Ron Alford: I think having to have data pros and cons always
19:10
have to be aligned, like logic is gonna win, always. And just
19:14
sometimes there is a gut, there's an art to as a big
19:17
baseball fan. You know, you can see that the analytical data
19:20
studies, where there's a lot of GMs that have baseball teams
19:24
that eyeball stuff. Yep, exactly. And so that's one thing
19:27
where I believe it out love data. I love trends. I love
19:30
studying analytics. And I believe there's absolutely a
19:33
world of logic. And there's times where it's like, you know
19:37
what, I'm going to trust my heart. Like there's something
19:39
there that is true and pure. And I don't want to always be a
19:42
slave to what the data says.
19:45
Adam Outland: Really true. The pendulum swing sometimes like in
19:47
the tech sector at swing that swings all the way over to data
19:51
driven decision making, but you could dig your grave with the
19:55
amount of data there is to sift through and analyze and in data
19:58
at the same time ends up as being numbers we know that tells
20:02
a good portion of the story, but you can wrongly interpret data
20:06
and unpack it incorrectly.
20:08
Ron Alford: There is an art. I think it's the art and the
20:10
science. Both are great things. And again, maybe that's the
20:14
Switzerland in me. But art or science, it's both.
20:19
Adam Outland: What's your current morning routine?
20:22
Ron Alford: So you know, bathroom routine, come out, 30
20:25
seconds with my dog, I literally get on the steps and just
20:27
literally hug my dog and like lay with them and just kind of,
20:31
and then come down, feed the animals. And I come into my
20:34
office as then I lay on my office floor at about a 15
20:37
minute stretchy routine that just helps you know, some back
20:40
situations and some stuff with my dog. So it's quiet time with
20:44
my coach where I'm stretching and relaxing. And he does his
20:46
downward dog and his stretching. And then depending on the day,
20:50
he either gets a quick walk and I go to the gym, or I take a we
20:53
grab the leash, which of course he goes crazy for meaning we get
20:56
to go for a run and the trails that's absolutely morning
20:59
routine that it's back. By that time, my daughter's up and my
21:01
wife's up and the kids are up and whatnot and get to see the
21:04
family and then kind of get ready and ready for the day.
21:08
Nothing crazy.
21:09
Adam Outland: Nope, that's perfect. And stretching, I think
21:12
is a big thing that I'm missing.
21:14
Ron Alford: Yes. And I'll just quickly add to it the physical
21:16
side of course, but it's it's way deeper, I believe that
21:20
spiritual, the emotional, the physical, the mental, all four
21:24
components, that helps me with my my shoulders drop. And even
21:28
in the middle of the day, when when anxiety or stress starts to
21:31
add up having a quick routine, you know, maybe just after
21:34
lunch, or the two o'clock, 10 minute break, or something where
21:37
I can go out and kind of re stretch in a way maybe not the
21:41
same as I did in the morning, my breathing changes the tone of
21:45
voice, the calmness, like I said, the posture that, you
21:48
know, I can have neck issues or whatever. And so I think it
21:51
really does get your art, right. So it's because I've stretched
21:55
where my mind is in 18 different places, and I'm scrolling apps
21:59
and I'm my mental side is not there. And it's not nearly as
22:01
effective. But when I stretch with breathing, and with
22:04
calmness and with no distractions and just being
22:07
there with my dog, there's something more there's a deeper
22:10
level of health that comes from it.
22:12
Adam Outland: Have you ever hired like a trainer or a coach
22:15
of some kind, like business or physical related to like prepare
22:19
for something?
22:20
Ron Alford: Yes, not as much as I'd like to say I have. So I've
22:23
hired some trainers to help with, like, even physical
22:26
therapists, for example, definitely, I've hired physical
22:28
therapists not reactionary because I've got an injury but
22:31
more proactively to help me with preventative things from my back
22:34
or my hips or my knees or, you know, as I get older, and
22:37
you're, if I'm training for 100 mile race this August, and I'm
22:40
gonna spend a lot of time how do i proactively prevent injury
22:44
versus reactively? Do it. So I've done a lot of that kind of
22:47
thing for sure.
22:48
Adam Outland: That's awesome. Probably a good analogy for
22:50
business coaching, too, is that so many people gravitate towards
22:55
coaching or help when it's already, not necessarily too
22:58
late. But the problems already become so painful, that they're
23:02
scrambling for a need, there's probably a lot of value to
23:05
preventative maintenance in every area of your life. Right?
23:08
Do you really want you know, marital counseling, when it's
23:11
really, really needed? Or do you want to get ahead of that,
23:13
right? I mean, there's lots of examples.
23:15
Ron Alford: And in all seriousness, like I cannot agree
23:18
more, and it's painful to think of all the times I've made the
23:21
mistake of the opposite. Let me not act in any way. Like I've
23:23
been some proactive person my whole life. No way, messed it up
23:27
so much. But now it's like, I won't be able to do that
23:29
training. But I also still want to play basketball with my boys
23:32
every weekend. I want to be able to run with my daughter and do
23:34
things and keep up with them. And it's getting tougher, y'all
23:37
but it's like, I still can rock one on one with my twins. And
23:40
it's like, I wanna be able to do that and not you know, when they
23:42
have their kids, I want to go play with my grandkids some day.
23:45
So there's some deep emotional Of course, that's back to the
23:47
vision board type stuff. deep emotional purpose behind this,
23:51
that has sparked the action in hiring the PT on the on the
23:54
front end.
23:55
Adam Outland: Yeah, it's really cool. This has been a really
23:58
insightful and energizing interview just spent a lot of
24:02
really great anecdotes and stories, things that I hadn't
24:05
heard before. And I think our listeners are gonna love hearing
24:08
this reading your book and and so on that last point. Where can
24:12
people find Redefining Possible?
24:15
Ron Alford: So of course Amazon any any book selling places
24:18
there are southwest your websites so
24:20
SouthwesternConsulting.com or my own, RonAlfordSWC.com. Any of
24:25
those are good. Yeah. Even on my Instagram or LinkedIn or those
24:28
places that it has links for it.
24:30
Adam Outland: Coaching, training, speaking, Ron does it
24:33
all here you can find more info on all those same places for
24:36
that as well. Right?
24:37
Ron Alford: Correct. It's fun to learn with and that's why I
24:39
love being a part of this as we get to talk through stuff.
24:41
That's okay. I've got more focus and energy for my days. So
24:45
thanks for having me on talking about all this.
24:47
Adam Outland: Yeah, you got it Ron, appreciate the time.