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ICYMI - Sixteen Million People Fell for (and Benefited From) This CD Deal
Columbia House once had sixteen million members across North America, and music expert Eric Alper explains how a penny-CD mail order club grew into a genuine billion dollar business. The scale of it is far bigger than the nostalgic joke it's become.
Eric also reveals the reason record labels were willing to let those CDs go out for almost nothing: the artists behind them were never paid a cent, because the whole arrangement was quietly filed under promotion. He walks through the formats Columbia House sold across decades, from vinyl records to eight-track tapes, and how long each one stayed…
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