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We Are Selling Ideas, right? Here's 400 Years of "How To" Advice

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Sales - the most brilliant minds in the profession view our responsibility as "selling ideas'. Those brilliant minds date back to the 1600s and Sir Francis Bacon, the late 1700s and Benjamin Franklin, and many more throughout the 1900s.

In today's episode, we'll explore the advice from Bacon, Franklin, and a couple of amazing thought leaders on selling from the 1950s - how logic polarizes an audience, along with how to think differently about your approach.

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