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From Golf Greens to Healthcare Revolution with Matthew Gillogly · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Get ready for a heartwarming episode of the Heart-Led Business Show.
• 0:41
  Tom Jackobs: Today we have the inspiring Matthew Gillogly, an entrepreneurial eagle who soared from the greens of professional golf to the heights of business mastery, with a mission to liberate doctors from the insurance web.
• 0:54
  Tom Jackobs: Matt's passion shines through as he guides them to build transformative cash-based practices.
• 1:00
  Tom Jackobs: So join us as we dive into the journey of compassion filled strategies and impactful innovation.
• 1:06
  Tom Jackobs: And strap in because we're about to get on a ride that's about to get enlightening.
• 1:11
  Tom Jackobs: So Matt, welcome to the show.
• 1:13
  Matthew Gillogly: Awesome.
• 1:13
  Matthew Gillogly: Great to be here, Tom.
• 1:14
  Matthew Gillogly: This is great.
• 1:14
  Matthew Gillogly: Thank you for having me.
• 1:16
  Tom Jackobs: Absolutely.
• 1:17
  Tom Jackobs: I've been really looking forward to this interview because we have a lot of clients in common and they all have the same kind of issues as well as being heart-led business owners.
• 1:26
  Tom Jackobs: And so I think this is gonna be a just an amazing conversation, and I know the listeners are gonna really absolutely love this,
• 1:33
  Matthew Gillogly: Yeah.
• 1:33
  Tom Jackobs: but of course the first question I always like to ask is, what's your definition of a heart-led business?
• 1:40
  Matthew Gillogly: It's a great question and I think it's perfect because when we work with clients, everything we do that we teach our clients, as I like to say, we prepare and eat our own dog food.
• 1:51
  Matthew Gillogly: And, first thing that we do, not one of, one of the first couple of things we do is someone.
• 1:57
  Matthew Gillogly: Is one of the challenges with having a heart-led business is people usually create businesses that are just echoes of somebody else's, right?
• 2:03
  Matthew Gillogly: They just basically, oh, that sounds good.
• 2:05
  Matthew Gillogly: I'm just gonna go ahead and do that business model.
• 2:07
  Matthew Gillogly: What happens is they don't really have something that makes'em want to get out of bed each and every single day.
• 2:12
  Matthew Gillogly: And so we do this process where we dial people into.
• 2:16
  Matthew Gillogly: The values of their organization.
• 2:18
  Matthew Gillogly: We have a whole process that we take them through.
• 2:19
  Matthew Gillogly: It's very proprietary.
• 2:20
  Matthew Gillogly: It's a series of questions and you know, if we just ask'em what are the values of their organization?
• 2:25
  Matthew Gillogly: They come up with garbage stuff.
• 2:26
  Matthew Gillogly: So we have this whole thing that we take people through and we have this matrix.
• 2:30
  Matthew Gillogly: And in the center there is one that is really the driver of everything.
• 2:34
  Matthew Gillogly: It's the core of everything.
• 2:35
  Matthew Gillogly: And then we have three others.
• 2:36
  Matthew Gillogly: There's a North Star, and then we have two supporting ones.
• 2:39
  Matthew Gillogly: In our business, our core of what we do is love.
• 2:44
  Matthew Gillogly: That is our number one value.
• 2:45
  Matthew Gillogly: Now, if you've ever been to a wedding, you know, especially here in the States, usually during the ceremony, especially if you're in a church, one of the family members, the brother or sister of the groom or the bride will get up and they'll be like, okay, now we're gonna hear from Mallory and they're gonna read from first Corinthians 13, four through eight.
• 3:05
  Matthew Gillogly: Right?
• 3:06
  Matthew Gillogly: We all know it.
• 3:07
  Matthew Gillogly: Love is patient.
• 3:08
  Matthew Gillogly: Love is kind.
• 3:09
  Matthew Gillogly: Love doesn't keep a list of right or wrongs, all that.
• 3:11
  Matthew Gillogly: Okay?
• 3:12
  Matthew Gillogly: And so what we do is that core of love and that definition is the center of everything we do not because we're a Christian or Christ led company, that's not the point.
• 3:24
  Matthew Gillogly: But the point un people think that they're always thinking outside, right?
• 3:28
  Matthew Gillogly: They're always thinking, this is what we're gonna do to everybody else around us.
• 3:32
  Matthew Gillogly: In our company that love core.
• 3:36
  Matthew Gillogly: Being patient, being kind, not keeping a list of right or wrongs.
• 3:39
  Matthew Gillogly: That's the first request that we have of everybody that works in our business and our vendors, and it starts with how they treat themselves.
• 3:48
  Matthew Gillogly: Because if you can't, if you don't have love for yourself, if you aren't patient with yourself, if you aren't kind with yourself, if you don't take a list of right or keep a list of right or wrongs, if you don't sit there and rejoice in the truth for yourself, you'll never be able to do that ever whatsoever for people outside of your company.
• 4:09
  Matthew Gillogly: So in our case, it begins when you come to work for us, and when I say work for us, it's not just people that are in payroll, its our independent contractors.
• 4:18
  Matthew Gillogly: All of our independent contractors go through this process.
• 4:20
  Matthew Gillogly: Okay?
• 4:21
  Matthew Gillogly: And so, and get exposed to this.
• 4:24
  Matthew Gillogly: And here's the amazing thing, Tom, is when we explain this not only to people it does one of two things.
• 4:31
  Matthew Gillogly: I had an interview yesterday with the new director of co, potential director of coaching, and I walked him through this and you could see him melt.
• 4:37
  Matthew Gillogly: I've done this with other people, and you see them go, huh?
• 4:42
  Matthew Gillogly: What?
• 4:43
  Matthew Gillogly: Like for those of you on audio, that was me raising my big bushy Irish eyebrows.
• 4:48
  Matthew Gillogly: So, um, so, so from a heart-led business.
• 4:55
  Matthew Gillogly: And look, this isn't, you know, you don't, not everybody and people want to copy our values I'm like, please don't copy our values.
• 5:01
  Matthew Gillogly: Like create your values, your own, right.
• 5:02
  Matthew Gillogly: These have to, they're like personalities of your children.
• 5:05
  Matthew Gillogly: And so you, you know this when you're really focused on that, and then everybody has deficiencies in that, Tom.
• 5:12
  Matthew Gillogly: So then in our process, these are all internal processes in our company.
• 5:16
  Matthew Gillogly: Then we actually have a process for them to go through some healing and things of that nature, which I, you know, that's a whole other topic on another day, or we can dive into that here.
• 5:25
  Matthew Gillogly: Whatever you wanna do.
• 5:26
  Matthew Gillogly: But again, the, this key thing to understand is love has to be for us, love has to be the core.
• 5:32
  Matthew Gillogly: And that it shows in our practice of working with our clients, um, you know, they get frustrated when you're coaching.
• 5:38
  Matthew Gillogly: People get frustrated and we're like, look, we're just coming.
• 5:41
  Matthew Gillogly: We're just coming from a place of unconditional love for you.
• 5:45
  Matthew Gillogly: So it really, it's amazing.
• 5:47
  Matthew Gillogly: It melts people and it's fun to watch'cause obviously working with doctors, it's fun to watch'em twitch, you know, every once in a while.
• 5:52
  Matthew Gillogly: Like, wait, what do you mean love what?
• 5:54
  Matthew Gillogly: I thought I was supposed to be really smart, so,
• 5:57
  Tom Jackobs: Well bring the heart into it with a cardiologist.
• 6:00
  Tom Jackobs: Oh yeah, I know exactly what to do with that.
• 6:02
  Matthew Gillogly: It's not a pump.
• 6:02
  Matthew Gillogly: It's not, It's not how you think it is.
• 6:04
  Tom Jackobs: You're right.
• 6:06
  Matthew Gillogly: Yeah.
• 6:07
  Tom Jackobs: That's awesome.
• 6:08
  Tom Jackobs: Well, Matt, tell us a little bit about your business then, now that we have a little context around it.
• 6:14
  Matthew Gillogly: Um, so Mavrix or Mavrix profit system is, well, is the name of our company and we are on a mission to lead the exodus of 100,000 doctors worldwide from the tyranny and the slavery of the health insurance system.
• 6:29
  Matthew Gillogly: And the challenge with it is that doctors are, um, basically doctors are groomed from the moment they go into medical school.
• 6:38
  Matthew Gillogly: They they are told lies.
• 6:40
  Matthew Gillogly: And these lies are, you're just a doctor, don't worry about money, or your patients don't wanna discuss costs with you.
• 6:49
  Matthew Gillogly: You're just the doctor.
• 6:50
  Matthew Gillogly: And when you realize that.
• 6:52
  Matthew Gillogly: A lot of the money that is given to these medical schools, a lot of the chairs, program design, all of that, they're actually funded by some of the major health insurance companies or pharmaceutical companies, and they get to dictate the agenda of what is taught.
• 7:06
  Matthew Gillogly: What happens is that they actually set up a system of grooming so that by the time the doctor goes through medical school, residency and fellowships, and they're out in the real world, paying back a quarter of a million dollars worth of debt, which is by the way, designed specifically to keep you enslaved, okay?
• 7:22
  Matthew Gillogly: If you are a doctor listening to this, the entire system has been designed to keep you enslaved, so you will not leave the medical industrialized complex as we like to call it.
• 7:32
  Matthew Gillogly: And so what we do is we give and we teach the doctors the basic business skills so that they can have dominion and control over their lives so that they can return to their purpose, their passion, and their power.
• 7:46
  Matthew Gillogly: Now what's the benefit of that?
• 7:47
  Matthew Gillogly: So let's just look at this from an American viewpoint, and we have clients in Canada, Australia, all over the world.
• 7:53
  Matthew Gillogly: Okay?
• 7:53
  Matthew Gillogly: So a lot of the systems are similar, but they're different in all of that.
• 7:57
  Matthew Gillogly: But if we look at this from just an American medical system, the system is controlled by five major players who completely control Congress and who completely control the FDA and used to completely control the CDC.
• 8:13
  Matthew Gillogly: People sit there and think that big pharma is actually calling the shots.
• 8:17
  Matthew Gillogly: The top five earners, the top five health insurance companies.
• 8:21
  Matthew Gillogly: I liken them to the five families of the New York Mafia from the 1940s and fifties.
• 8:27
  Matthew Gillogly: They control everything.
• 8:29
  Matthew Gillogly: And the largest one is not, is the Gambino crime family or the Lucchese crime family, and they control the bulk of the operations within top the five families.
• 8:38
  Matthew Gillogly: Now, for a lot of people, that's really difficult to hear, but if you look out what they are doing.
• 8:44
  Matthew Gillogly: They basically are doing, it's, they've taken the playbook right out of it.
• 8:48
  Matthew Gillogly: They're health insurance companies in America do not give one iota about the patient at all.
• 8:57
  Matthew Gillogly: And not only that, they have turned the doctors into nothing more than their pawns.
• 9:04
  Matthew Gillogly: Doctors no longer get to make medical decisions, pure, unadulterated medical decisions in America.
• 9:10
  Matthew Gillogly: And the reason why is that?
• 9:13
  Matthew Gillogly: The doctors are so busy and they only get to make recommendations of treatment based on your health insurance plan.
• 9:20
  Matthew Gillogly: They don't get to spend any time with you.
• 9:21
  Matthew Gillogly: They spend seven to 10 minutes with you.
• 9:23
  Matthew Gillogly: if you've got cancer, how in the world can they actually spend, you know, like understand what the hell is going on with you, right?
• 9:26
  Matthew Gillogly: And so, what happens then is the doctors are just getting abused and abused.
• 9:31
  Matthew Gillogly: So we teach them the business skills.
• 9:33
  Matthew Gillogly: I liken us teaching them the business skills.
• 9:36
  Matthew Gillogly: Back in the slavery days, um, here in the United States, and I'm sure it was in other countries as well, it was against the law to teach your slaves, your African American slaves to read and write in the South.
• 9:48
  Matthew Gillogly: And the reason why is if they taught them to read and write, then they could read things like, oh, say, I don't know, the Declaration of Independence where it says All men are created equal,
• 9:59
  Tom Jackobs: Right.
• 9:59
  Matthew Gillogly: or the United States Constitution, uh, or legal books
• 10:03
  Tom Jackobs: Yeah.
• 10:04
  Matthew Gillogly: And um.
• 10:05
  Matthew Gillogly: When they don't teach business at medical school, it's the exact same parallel to not teaching your slaves to read and write.
• 10:13
  Matthew Gillogly: Because if doctors were to realize how badly, and I'm just gonna say this, Tom, I hope it doesn't offend, gonna use some ruff language here.
• 10:20
  Matthew Gillogly: If they didn't, if they doctors were to realize how bad they're getting screwed, they would be like, there would be a rebellion.
• 10:27
  Matthew Gillogly: And so, you know, it's a shame.
• 10:30
  Matthew Gillogly: It's disgusting to me because these are the best and the brightest of a society.
• 10:35
  Matthew Gillogly: I mean, you know, you work with doctors.
• 10:36
  Tom Jackobs: Oh yeah,
• 10:37
  Matthew Gillogly: Think you and I could have made it through like a year of medical school?
• 10:40
  Matthew Gillogly: I mean,
• 10:41
  Tom Jackobs: No.
• 10:42
  Tom Jackobs: Oh, how are the medical systems kind of connected to Big pharma and to insurance, the big insurance companies,'cause it seems like all three of those are creating this conglomerate of sickness, if you will.
• 10:57
  Matthew Gillogly: Well, okay.
• 10:58
  Matthew Gillogly: So first and foremost, you have to understand how the system is designed and when the Affordable Care Act, otherwise known as Obamacare was created.
• 11:06
  Matthew Gillogly: There were a couple of things that happened.
• 11:08
  Matthew Gillogly: There's always the, I love the law of unintended consequences, right?
• 11:12
  Matthew Gillogly: Like, I'm always fascinated by this.
• 11:13
  Matthew Gillogly: Like people are like, oh, this's gonna be a great thing.
• 11:15
  Matthew Gillogly: It's gonna be fantastic.
• 11:16
  Matthew Gillogly: We're gonna put this law in place.
• 11:17
  Matthew Gillogly: And I'm like, well, come back to me in 10 years, right?
• 11:19
  Tom Jackobs: Yeah.
• 11:20
  Matthew Gillogly: The history of the world has all these things of the laws of unintended consequences, right?
• 11:24
  Matthew Gillogly: The unintended consequence of the Versai Treaty, we're gonna make sure that Germany never comes back.
• 11:28
  Matthew Gillogly: Boom.
• 11:28
  Matthew Gillogly: We just created the seeds of World War II, right?
• 11:30
  Matthew Gillogly: Like in the annihilation of 50 million people.
• 11:32
  Matthew Gillogly: Okay?
• 11:34
  Matthew Gillogly: when we, so when you look at what happened, essentially what happened is most people don't realize is up until the 11th hour, the hospitals were not on board with this.
• 11:42
  Matthew Gillogly: The health insurance were not necessarily on board with this.
• 11:44
  Matthew Gillogly: Also, everything flipped.
• 11:46
  Tom Jackobs: Why?
• 11:47
  Matthew Gillogly: So, I'm playing golf about a month later with a very good friend of mine who is a major analyst for a major, uh, company that manages people's money and does trades of like no less than 50 million or a hundred million dollars, right?
• 12:01
  Matthew Gillogly: Like, big.
• 12:03
  Matthew Gillogly: Okay?
• 12:04
  Tom Jackobs: Yeah.
• 12:04
  Matthew Gillogly: We're playing golf.
• 12:06
  Matthew Gillogly: We're members of the same country club.
• 12:07
  Matthew Gillogly: And he goes, yeah.
• 12:08
  Matthew Gillogly: He said, I'm telling all my clients now that they need to buy healthcare stocks.
• 12:12
  Matthew Gillogly: And I go, why would you do that?
• 12:13
  Matthew Gillogly: And he goes, Obamacare is gonna be a windfall for them.
• 12:18
  Matthew Gillogly: I said, what do you mean?
• 12:19
  Matthew Gillogly: He goes, they basically just guaranteed the bad debt.
• 12:23
  Matthew Gillogly: The federal government just guaranteed the hospitals carried billions of dollars of bad debt.
• 12:27
  Matthew Gillogly: People come in, they can't pay.
• 12:28
  Matthew Gillogly: Whatcha gonna do with it?
• 12:29
  Matthew Gillogly: Right?
• 12:29
  Matthew Gillogly: So the federal government is basically coming in and guaranteeing a huge portion of that.
• 12:33
  Matthew Gillogly: The second thing that happened to it is the progressives have, were really excited and they go, we're gonna make sure that the health insurance companies, they can't profit more than 10%.
• 12:42
  Matthew Gillogly: We're gonna drive their profits down, and so therefore we're gonna make sure that prices stay low.
• 12:47
  Matthew Gillogly: Well, Tom, you're a businessman.
• 12:48
  Matthew Gillogly: If you did a hundred million dollars and you were bound by the federal government that you couldn't profit more than 10%, you'd make 10 million.
• 12:54
  Matthew Gillogly: Right?
• 12:55
  Tom Jackobs: Right.
• 12:55
  Matthew Gillogly: If you wanted to drive your profits up and you had a cap in the amount of profit that you could have, what would you do?
• 13:01
  Matthew Gillogly: You would increase your revenue.
• 13:03
  Matthew Gillogly: How do you increase revenue?
• 13:04
  Matthew Gillogly: You increase rates.
• 13:08
  Matthew Gillogly: Okay?
• 13:09
  Matthew Gillogly: Of unintended consequences.
• 13:11
  Matthew Gillogly: What has happened is there's been a massive consolidation since the implementation of Obamacare.
• 13:17
  Matthew Gillogly: Now I'm all for health insurance for people that can't afford it, right?
• 13:20
  Matthew Gillogly: Like I'm, this is, please do not sit here and think that I'm telling you that Obamacare is a bad thing.
• 13:25
  Matthew Gillogly: I think it kind of sorta is.
• 13:26
  Matthew Gillogly: But that's another topic, right?
• 13:28
  Matthew Gillogly: Like all laws have problems, right?
• 13:30
  Matthew Gillogly: So what do the health insurance companies do?
• 13:34
  Matthew Gillogly: Well.
• 13:35
  Matthew Gillogly: They now are flush with cash.
• 13:37
  Matthew Gillogly: Our taxpayers cash, they continue to raise rates.
• 13:41
  Matthew Gillogly: Their profitability has gone through the roof over$450 billion I think since, uh, they've profited since the implementation of Obamacare, right?
• 13:48
  Matthew Gillogly: And it's going up exponentially every single year.
• 13:50
  Matthew Gillogly: So here's the other thing they did.
• 13:52
  Matthew Gillogly: Everybody was like, well, won't the insurance companies want to make sure that people are healthy, it would lower their costs.
• 13:57
  Matthew Gillogly: That would make sense.
• 13:58
  Matthew Gillogly: No.
• 13:59
  Matthew Gillogly: What they did is they started buying the pharmacy benefit managers and Brigham Bueller.
• 14:03
  Matthew Gillogly: If you can go to Joe Rogan's podcast and Google Brigham Bueller, he does great analysis of this.
• 14:08
  Matthew Gillogly: I've had a chance to meet him.
• 14:10
  Matthew Gillogly: And what is a pharmacy benefit manager?
• 14:11
  Matthew Gillogly: Well, they really quickly, they were put in place to drive the price down of, they were supposed to negotiate on behalf of the consumers to keep the prices low.
• 14:18
  Matthew Gillogly: And what's happened is they've now become the middleman and all these companies, these pharmacy benefit managers are controlled.
• 14:24
  Matthew Gillogly: So the biggest profit center for all the health insurance companies is the pharmacy benefit manager.
• 14:27
  Matthew Gillogly: And the pharmacy benefit manager makes a cut of every prescription that is written.
• 14:31
  Tom Jackobs: Wow.
• 14:32
  Matthew Gillogly: Okay, so there's, they make more money putting people called a statin or diabetes medication than they do, making sure that you are healthy.
• 14:43
  Matthew Gillogly: And so what's happened in all of this is the doctors then on top of it, you have, all these hospitals are flushed with cash and, uh, I forget the exact statistic.
• 14:53
  Matthew Gillogly: I'm in the middle of writing a new book, but the, uh, and the statistic is in there, but basically.
• 14:58
  Matthew Gillogly: It was something like, I dunno, 12 years ago or 15 years ago, 78% of all doctors were self-employed.
• 15:05
  Matthew Gillogly: Today it's 22%.
• 15:07
  Matthew Gillogly: So now what do they have to do?
• 15:08
  Matthew Gillogly: They gotta buy up all the competitors venture capital has gone into it.
• 15:12
  Matthew Gillogly: So now the doctors are nothing more than a line item on a P and L sheet of a company that's owned by venture capitalists.
• 15:20
  Tom Jackobs: Yeah.
• 15:20
  Matthew Gillogly: So what we've done is we've created Americanized system of not a single payer system.
• 15:24
  Matthew Gillogly: We've created an Americanized system of about four to six health insurance companies that control the entire show.
• 15:30
  Matthew Gillogly: They're the largest contributors, by the way, to all political parties.
• 15:33
  Matthew Gillogly: By the way, the progressives are some of the largest contributors they contribute the most to, you can Google it by the way.
• 15:40
  Matthew Gillogly: Okay.
• 15:40
  Matthew Gillogly: All you have to do is go look at some of the interviews that have gone on of like, you know, over the last year in America with and when you realize how much money these politicians are given by the health insurance companies to their pacs and the pharmaceutical companies, uh, for the news organizations online, for Facebook, for Fox News, CNN is over 85% of their ad revenue is pharmaceuticals.
• 16:04
  Matthew Gillogly: So they can't, it's like this whole thing's entrenched Tom, so now these doctors are just like, they don't, they no longer have autonomy and that's not good for patients.
• 16:15
  Matthew Gillogly: Right?
• 16:16
  Tom Jackobs: Yeah, so, so connecting that back to kinda your mission of helping these doctors.
• 16:22
  Tom Jackobs: What kind of head trash do some of these doctors come in?
• 16:25
  Tom Jackobs: Because obviously they've been ingrained in that system for probably, you know, 10, 15 years at a minimum.
• 16:33
  Tom Jackobs: Now they're coming outta that system.
• 16:34
  Tom Jackobs: They want some more autonomy, like what are some of the things that you need to work with them on to get them to kinda make that switch to being heart-led and making a profit.
• 16:46
  Matthew Gillogly: Well one, what happens in medical school is their heart is disconnected from their head, so they're taught, the entire system is designed.
• 16:54
  Matthew Gillogly: So that they have no heart.
• 16:56
  Matthew Gillogly: Their taught in medical school that they are to be the smartest, the best, and the brightest.
• 17:00
  Matthew Gillogly: That's if you're the smartest, you work the hardest, you work the longest, you're gonna be the most respected.
• 17:05
  Matthew Gillogly: Okay?
• 17:06
  Matthew Gillogly: And the other thing that they do is they, um, they tell them all kinds of lies about their patients and money.
• 17:15
  Matthew Gillogly: Here's one of them.
• 17:16
  Matthew Gillogly: So one, they create a system where they're disconnected.
• 17:19
  Matthew Gillogly: It's all about their head.
• 17:20
  Matthew Gillogly: Be a silo, you know, be the best, beat your competition.
• 17:23
  Matthew Gillogly: It has nothing to do creating an environment that's collaborative, that's in the best interest of the patient.
• 17:29
  Matthew Gillogly: So when they first come to us, they have this very clear, they have this understanding or this belief system that they're supposed to be the smartest in the room and they'll share some stuff.
• 17:37
  Matthew Gillogly: And you do see people share.
• 17:38
  Matthew Gillogly: You see it more and more like they do share.
• 17:40
  Matthew Gillogly: That's not the point, they basically, create this environment where they're just insulated.
• 17:45
  Matthew Gillogly: Like if you look at the fact that in that suicide rates are 2.5 percent, 2.5 times higher in the medical space than this in the rest of the world.
• 17:53
  Matthew Gillogly: All of this, right?
• 17:53
  Matthew Gillogly: Like numbers are stupid.
• 17:56
  Matthew Gillogly: So then the second thing, here's the number one thing that we hear.
• 17:58
  Matthew Gillogly: Somebody stops by our booth, they wanna, they're at an, we're at an event and they're like, wow, I'd really like to start offering cash based services and here's what they say.
• 18:07
  Matthew Gillogly: But Matt, I've tried.
• 18:09
  Matthew Gillogly: And my patients won't pay.
• 18:10
  Matthew Gillogly: And I hear this from doctors in Manhattan, Kansas, Manhattan, New York.
• 18:15
  Tom Jackobs: Yeah.
• 18:16
  Matthew Gillogly: And I hear it from rural doctors.
• 18:18
  Matthew Gillogly: And here's the cold, hard truth.
• 18:21
  Matthew Gillogly: As pissed off as doctors are at the American Medical Insurance System, the patients are 10 times as pissed off.
• 18:26
  Matthew Gillogly: And the patients for our clients that are in the regenerative medicine space, or the biologics, BRP, BMAC, um, you know, adipose, uh, all that stem cell stuff and the longevity space, the functional medicine space, all the cool stuff that we do.
• 18:39
  Matthew Gillogly: The core customer is somebody who is 55 plus.
• 18:43
  Matthew Gillogly: And they just got done paying.
• 18:44
  Matthew Gillogly: They might be on Medicare, and I know 55 plus is not Medicare, but they might be 65 and they're on medicare.
• 18:49
  Matthew Gillogly: They just got done paying for their$20,000 European vacation.
• 18:54
  Tom Jackobs: Yeah.
• 18:54
  Matthew Gillogly: And so when you, they believe they're falsely told.
• 18:58
  Matthew Gillogly: They're, the doctors are told a couple of things.
• 19:00
  Matthew Gillogly: Patients won't pay out of pocket.
• 19:01
  Matthew Gillogly: Everybody wants to have insurance.
• 19:03
  Matthew Gillogly: It is a bold faced lie.
• 19:05
  Matthew Gillogly: There is not a shred of effing evidence that suggests that to be true.
• 19:09
  Matthew Gillogly: In fact, all the evidence suggests, every bit of evidence that comes out suggests and tells us that the patient doesn't want the health insurance companies involved in their healthcare with their doctor.
• 19:20
  Tom Jackobs: Yeah.
• 19:21
  Matthew Gillogly: They don't wanna be able to have the conversation with their doctor about their health without some plebe sitting in a cube somewhere has zero medical training talking to them about what is allowed under their plan.
• 19:33
  Matthew Gillogly: They want to be healthy, okay?
• 19:35
  Matthew Gillogly: And so they're saying this is what they tell the doctors.
• 19:38
  Matthew Gillogly: Oh, you're just a dumb old doctor.
• 19:39
  Matthew Gillogly: Don't, you don't wanna be discussing money with your patient that's beneath you.
• 19:43
  Matthew Gillogly: A doctor should never, ever discuss the cost of care with their patient.
• 19:49
  Matthew Gillogly: I have doctors come to me and say, in front of audiences, Tom, and they go, but Matt, when I was in medical school, my at or when I was in residency, my attending said, you never wanna discuss money with a patient that is beneath us as a doctor.
• 20:03
  Matthew Gillogly: We are only doctors.
• 20:04
  Tom Jackobs: Yeah.
• 20:05
  Matthew Gillogly: I mean, all you have to do is just look at the data, right?
• 20:09
  Matthew Gillogly: Just screw the data.
• 20:11
  Matthew Gillogly: Next time you have a couple people over to your house, ask'em, would you like to be able to spend an hour with your doctor and discuss the options and the cost and the implementation of your healthcare?
• 20:19
  Matthew Gillogly: And I guarantee you 90% of the people will be like, heck yeah.
• 20:22
  Tom Jackobs: Yeah.
• 20:23
  Matthew Gillogly: Yeah.
• 20:23
  Matthew Gillogly: Like why is it in America we just decide, well, I know why it is in America, because we're driven by the almighty dollar.
• 20:31
  Tom Jackobs: Right.
• 20:31
  Matthew Gillogly: And the health insurance companies have one role and one role only, and that is to profit.
• 20:37
  Matthew Gillogly: Same thing with the pharmaceutical companies, they don't care about you at all.
• 20:41
  Matthew Gillogly: They think they try to convince you that they do.
• 20:43
  Matthew Gillogly: They do not care about you at all.
• 20:45
  Tom Jackobs: It's absolutely true.
• 20:47
  Tom Jackobs: And I remember my PCP when I lived in, uh, Houston, he went into a concierge practice, started a concierge practice, and only took 600 patients only at 1,700 at that time for the year.
• 21:03
  Tom Jackobs: And, I was like, I did the math on that.
• 21:05
  Tom Jackobs: I was like, okay, that's an instant million dollars for his practice.
• 21:10
  Tom Jackobs: Uh, but he was full and had a waiting list.
• 21:12
  Tom Jackobs: I had to wait like three months to get on his register.
• 21:17
  Tom Jackobs: So to your point, people are absolutely willing to have a better experience at their doctor's office.
• 21:25
  Tom Jackobs: So how do we help the doctors then realize that it's okay to be heart-led and still make a profit and just not be, you know, jerks about it.
• 21:34
  Tom Jackobs: Like, like the big pharma and insurance companies are doing.
• 21:37
  Matthew Gillogly: Yeah.
• 21:37
  Matthew Gillogly: That's the other thing is, oh I don't wanna make money.
• 21:40
  Matthew Gillogly: You know?
• 21:40
  Matthew Gillogly: I don't want to take advantage of my patients.
• 21:42
  Matthew Gillogly: Well, that poverty mentality, that head trash.
• 21:45
  Matthew Gillogly: What that really is designed to do to them is to make sure that their business doesn't succeed, because if their business doesn't succeed, one of the big challenges that the hospitals are having is getting people to come work for them.
• 21:56
  Matthew Gillogly: So you have medical professionals, providers, doctors, nurses, PAs, they are burning out because they spend 18% of their time on doing paperwork.
• 22:09
  Matthew Gillogly: They spend on average with seven minutes as with a patient.
• 22:13
  Matthew Gillogly: You can't diagnose, you can diagnose a hangnail in seven minutes.
• 22:16
  Tom Jackobs: Right.
• 22:17
  Matthew Gillogly: Okay.
• 22:19
  Matthew Gillogly: And all they do is they just send people for test after test because they don't wanna get sued.
• 22:22
  Matthew Gillogly: So to get them to be heart-led, the thing we have to, they have to realize is there's a couple of different phases that they're in.
• 22:31
  Matthew Gillogly: We, in our business, we generally get them when they're further down the river, as I like to call it, where they have.
• 22:39
  Matthew Gillogly: Gone to like some functional medicine events and they've heard the science from their peers about the results that they're getting.
• 22:49
  Matthew Gillogly: I'll use hormone replacement therapy as a great example.
• 22:52
  Matthew Gillogly: One of my dearest friends is Donna White.
• 22:54
  Matthew Gillogly: She owns BHRT Training Academy.
• 22:57
  Matthew Gillogly: has been, she's released a beautiful book.
• 23:00
  Matthew Gillogly: She works with practitioners and she is doing a hormone revolution.
• 23:04
  Matthew Gillogly: In fact, she just got invited to an FDA symposium and was on this panel, and when she's been teaching, uh, people how to do hormones for 25 years.
• 23:12
  Matthew Gillogly: And the biggest challenge, the biggest lie that's been put out there is that hormones are bad for you, okay?
• 23:17
  Matthew Gillogly: That no women should be on hormones right now.
• 23:19
  Matthew Gillogly: This data, by the way this BS.
• 23:22
  Matthew Gillogly: Data that they have is about 20 years old, and it's not, it's never been able to be replicated, but there's literally 25,000, 30,000, 50,000, whatever the number is, studies on PubMed that show the efficacy and the benefit of hormone replacement therapy, not just in women, but in men.
• 23:40
  Matthew Gillogly: Okay.
• 23:41
  Matthew Gillogly: Well, doctors hear that one thing and because they're so busy, because they're working 80, 90 hours a week because they're seeing 60 patients in a day, they don't have time to educate, so they're just, whatever they're told.
• 23:52
  Matthew Gillogly: That's what they start to believe.
• 23:54
  Matthew Gillogly: And so we, once we get them to a place that they're a little bit further down the river, that they've learned about regenerative therapies and they've learned about functional medicine, then they go, well, how they might generally, they start a business or they start trying to do this and they're struggling financially and they've now tasted a wee bit of freedom and they don't want to go back into the system.
• 24:13
  Matthew Gillogly: And so we teach them, one of the things that we get with them right off the bad is, look, I understand you don't want to be greedy, but you want to stay in business, right?
• 24:24
  Matthew Gillogly: Yes.
• 24:24
  Matthew Gillogly: Do you want to be able to pay yourself a salary, a living wage of at least, you know what?
• 24:28
  Matthew Gillogly: You would make like 200,000, right?
• 24:30
  Matthew Gillogly: You're a doctor, you went to school for 12 years, two$50,000.
• 24:33
  Matthew Gillogly: You wanna be able to pay your medical bills.
• 24:34
  Matthew Gillogly: You wanna be able to send your kids to college and not put yourself in a debt up your eyeballs.
• 24:37
  Matthew Gillogly: Like, do you wanna do all of these things?
• 24:38
  Matthew Gillogly: Okay.
• 24:39
  Matthew Gillogly: Yeah.
• 24:39
  Matthew Gillogly: Okay, great.
• 24:40
  Matthew Gillogly: Let's teach you the basic fundamentals of business so that your business thrives.
• 24:45
  Matthew Gillogly: And you can survive and you can pay people a great rate, and you can continue to treat more and more patients because the more successful practices we have in place that are profitable, that have money, right, that have cash in the bank, that they're not sweating out payroll every other Friday.
• 24:59
  Matthew Gillogly: The more people we can serve and the more we can, you know, we're not gonna change DC okay?
• 25:04
  Matthew Gillogly: We're not gonna change the politicians.
• 25:05
  Matthew Gillogly: We're not gonna change their influence.
• 25:07
  Matthew Gillogly: They're gonna play their game, but we can have a groundswell and we can actually start to change the health of our country and the health of this world.
• 25:14
  Matthew Gillogly: And we can do some good, we may not be able to save everybody in America, but at least we can save people within a 25 mile radius around our office.
• 25:23
  Tom Jackobs: Yeah.
• 25:23
  Matthew Gillogly: We can do some good, right?
• 25:25
  Matthew Gillogly: I mean, they're healers,
• 25:26
  Tom Jackobs: Yeah.
• 25:26
  Matthew Gillogly: and they're not able to heal, right?
• 25:28
  Tom Jackobs: What's interesting too, and kinda the fallacy that I think a lot of people have is, well, you know, I make more money.
• 25:35
  Tom Jackobs: I have to charge a lot.
• 25:36
  Tom Jackobs: People aren't gonna be able to afford me.
• 25:38
  Tom Jackobs: But if they're able to make a profit, now they're able to give back to the community and now they can start to give money to people that could use their help or volunteer at the same time and not be stressed out about it.
• 25:50
  Matthew Gillogly: I have a client in Wilmington, North Carolina.
• 25:53
  Matthew Gillogly: He does, uh, PRP Bmac regenerative therapies, orthobiologics for back.
• 25:57
  Matthew Gillogly: His pain management doc, his specialty is backs.
• 26:00
  Matthew Gillogly: It's always been backs.
• 26:02
  Matthew Gillogly: And look, he has a large contingent of people.
• 26:05
  Matthew Gillogly: You know, Wilmington is a land of the haves and the havenots.
• 26:07
  Matthew Gillogly: Right.
• 26:08
  Matthew Gillogly: And he has a large contingent of people that come in that, they're not pill seekers.
• 26:12
  Matthew Gillogly: He's not a pill mill.
• 26:13
  Matthew Gillogly: Right.
• 26:13
  Matthew Gillogly: But, they're doing blocks and steroids and, you know, epi, epidurals and all that.
• 26:18
  Matthew Gillogly: But as he says he makes orthobiologics available to everybody.
• 26:22
  Matthew Gillogly: It's part of his presentation now.
• 26:23
  Matthew Gillogly: Right.
• 26:25
  Matthew Gillogly: And what he explains to them is he goes, look.
• 26:28
  Matthew Gillogly: Taking the pills, doing the shots, doing the physical therapy isn't working, it's not gonna work.
• 26:32
  Matthew Gillogly: There's an option before surgery that we want to take you through.
• 26:34
  Matthew Gillogly: It's highly effective, blah, blah, blah, blah, blah.
• 26:37
  Matthew Gillogly: And I think a protocol for him is like 10 to$15,000.
• 26:41
  Matthew Gillogly: Okay.
• 26:42
  Matthew Gillogly: And when I first started working with him, I think it was$2,500, now he was losing about$1,500 per procedure.
• 26:48
  Matthew Gillogly: Literally.
• 26:49
  Matthew Gillogly: Okay.
• 26:50
  Matthew Gillogly: We lose 1500 procedure, but we make it up on volume.
• 26:52
  Matthew Gillogly: One of my all time favorite lines.
• 26:53
  Matthew Gillogly: Right.
• 26:54
  Matthew Gillogly: Isn't that great, Tom?
• 26:55
  Matthew Gillogly: Yeah.
• 26:56
  Matthew Gillogly: I love that line.
• 26:58
  Matthew Gillogly: and so, uh, I said, look, John, if you're profitable, you can create a foundation and you can treat hundreds, if not thousands of your patients that can't afford it.
• 27:09
  Matthew Gillogly: And you could see his eyes light up And he went, oh, I said, you can finally be a healer, John
• 27:14
  Tom Jackobs: Yep.
• 27:15
  Matthew Gillogly: this with a client of mine in, in, um, golden, Colorado.
• 27:18
  Matthew Gillogly: Same thing.
• 27:19
  Matthew Gillogly: She was struggling.
• 27:20
  Matthew Gillogly: And I finally said to her, we were doing a consult.
• 27:23
  Matthew Gillogly: We do these breakthrough days where they come and we spend like a day.
• 27:25
  Matthew Gillogly: I spend a day with them and we do a lot of inner work and all of that.
• 27:29
  Matthew Gillogly: I said to her, and I said, what's the number one thing that keeps you up at night that you would like to fix?
• 27:32
  Matthew Gillogly: She goes, well, did you realize that one in five kids go to bed hungry every single night in Colorado?
• 27:39
  Matthew Gillogly: We do some quick math.
• 27:40
  Matthew Gillogly: We figure out to give them healthy, organic food.
• 27:42
  Matthew Gillogly: It'll cost X amount of dollars per day.
• 27:44
  Matthew Gillogly: And we figure out that it's about$2.5 million a year to make sure that they get healthy food.
• 27:49
  Matthew Gillogly: Not the crap that the, you know, like not the crust of this.
• 27:52
  Matthew Gillogly: Yeah.
• 27:53
  Matthew Gillogly: Not the that's gonna make'em have type two diabetes.
• 27:55
  Tom Jackobs: Right.
• 27:56
  Matthew Gillogly: And I said, now what if your business funded that?
• 27:59
  Matthew Gillogly: So now,'cause they're not, doctors are not, they're not, capitalists like you and I, right.
• 28:06
  Matthew Gillogly: You know what I mean?
• 28:07
  Tom Jackobs: Yeah.
• 28:07
  Matthew Gillogly: You know, capitalist is not a dirty word.
• 28:10
  Tom Jackobs: Right.
• 28:10
  Matthew Gillogly: To some people, it is to me it's, you know, beauty, it's beautiful.
• 28:13
  Matthew Gillogly: Like we can make money and do things for people.
• 28:15
  Matthew Gillogly: And when we can get into that place where we're like, look, you can have heart-centered business.
• 28:20
  Matthew Gillogly: You can serve your community.
• 28:22
  Matthew Gillogly: Right?
• 28:23
  Matthew Gillogly: Isn't that what, isn't that how we serve our communities today?
• 28:26
  Matthew Gillogly: People that make a lot of money pay higher percentage of their income and taxes, right?
• 28:30
  Tom Jackobs: Right.
• 28:32
  Matthew Gillogly: And, you know, that is designed specifically to help people that have less.
• 28:36
  Tom Jackobs: Yeah.
• 28:36
  Matthew Gillogly: The difference in this case is we don't have to have the government's hands in this, and we can control this and we can get closer to the problem faster.
• 28:43
  Matthew Gillogly: So it's a beautiful, you know, we can change this, Tom, we're changing it now.
• 28:47
  Matthew Gillogly: We're already making a massive positive impact in healthcare in America.
• 28:51
  Matthew Gillogly: Okay.
• 28:51
  Matthew Gillogly: But we can do more of this.
• 28:54
  Tom Jackobs: Absolutely nothing would make me happier than to see those insurance companies fail and actually do what they're supposed to do, which is for catastrophic, you know, injuries and things like that.
• 29:05
  Tom Jackobs: And actually just stay in their lane.
• 29:07
  Matthew Gillogly: You mean like actually lower the cost of healthcare?
• 29:09
  Matthew Gillogly: 'cause we pay like three times more than the rest of the world.
• 29:11
  Matthew Gillogly: We spend like four to five times more than any other country in the world, right?
• 29:16
  Matthew Gillogly: And I think it's something like we spend and maliciously we spend four times more than anybody else.
• 29:21
  Tom Jackobs: Yeah.
• 29:22
  Matthew Gillogly: We have the absolute worst outcomes.
• 29:24
  Matthew Gillogly: We have like 50th or 48th in health.
• 29:26
  Tom Jackobs: Yeah.
• 29:27
  Matthew Gillogly: I mean,
• 29:28
  Tom Jackobs: It's ridiculous.
• 29:29
  Tom Jackobs: No other country in the world allows drug companies to advertise on television or advertise, period.
• 29:37
  Tom Jackobs: And every time that I visit the states and watching TV I am appalled by the number of advertisements.
• 29:44
  Tom Jackobs: And they're not the 15 second spots.
• 29:46
  Tom Jackobs: They're really like a full on minute with, you know, like half of that with, you know, what could go wrong.
• 29:52
  Tom Jackobs: They always do it right before the really good tagline and it's good cause death, but Sally loves it.
• 29:58
  Tom Jackobs: You know.
• 29:58
  Tom Jackobs: If they took some of that money that they're spending on advertising and actually did you know the good work that they should be doing in terms of lowering the prices and making healthcare affordable to everybody?
• 30:10
  Tom Jackobs: I think the world will be much better.
• 30:12
  Tom Jackobs: But we're, we are where we are, but you know, people like yourself and the doctors that you work with, um, need to, you know, lead the charge, obviously, and you're doing a great job.
• 30:22
  Matthew Gillogly: I have a very politically active family.
• 30:23
  Matthew Gillogly: My father was, um, heavily involved in the state of Illinois.
• 30:27
  Matthew Gillogly: Um, political, like he helped get a couple of United States senators elected.
• 30:32
  Matthew Gillogly: Like he wasn't at the Chicago level, he was at the, kind of the federal, national level.
• 30:36
  Matthew Gillogly: He really believed in the goodness of mankind, and he believed in the opportunity and the goodness for government.
• 30:42
  Matthew Gillogly: Right?
• 30:42
  Matthew Gillogly: I grew up Irish Catholic in Chicago, we had John F.
• 30:45
  Matthew Gillogly: Kennedy's inauguration speech in the foyer, right?
• 30:48
  Matthew Gillogly: Like, you know, I mean.
• 30:51
  Matthew Gillogly: Come on.
• 30:51
  Matthew Gillogly: Okay.
• 30:52
  Matthew Gillogly: My father, you know, he died when I was young, but I do remember this.
• 30:56
  Matthew Gillogly: And um, he said, tip O'Neill, the former speaker of the house.
• 31:00
  Tom Jackobs: Yep.
• 31:00
  Matthew Gillogly: My father had an acquaintance with, um, said this, and he goes, if you wanna change the world, start with your country.
• 31:07
  Matthew Gillogly: If you want to change your country, start with your state.
• 31:10
  Matthew Gillogly: If you want to start, if you want to change your state, start with your city.
• 31:14
  Matthew Gillogly: If you want to change your city, start with your precinct.
• 31:18
  Matthew Gillogly: If you want to change your precinct, start with your street.
• 31:22
  Matthew Gillogly: If you want to change your street, start with your home.
• 31:25
  Matthew Gillogly: If you want to change your home, start with yourself.
• 31:27
  Matthew Gillogly: We get so hyper fixated as I'm gonna fix the world.
• 31:30
  Matthew Gillogly: Right.
• 31:31
  Matthew Gillogly: And this goes back to, by the way, what I was, what I, when we started out with, of talking about love.
• 31:36
  Tom Jackobs: Yep.
• 31:37
  Matthew Gillogly: If you can't fix the things that are in your heart, how are you gonna fix all the other things that are wrong in the world?
• 31:42
  Matthew Gillogly: Right?
• 31:43
  Matthew Gillogly: so what I tell my doctors is, look, Washington DC is gonna do what Washington DC is gonna do.
• 31:49
  Matthew Gillogly: I pray to God that we get rid of advertising for pharmaceutical companies.
• 31:54
  Matthew Gillogly: On TV.
• 31:55
  Matthew Gillogly: Well abvious it's pretty powerful and it, you know, Facebook would lose, uh, probably 50% of its value.
• 32:02
  Matthew Gillogly: Fox News, CNN, they would all lose massive chunks of their value because makes literally, 80% of their ad budgets are funded by the pharmaceutical companies.
• 32:11
  Matthew Gillogly: Okay?
• 32:12
  Tom Jackobs: It's amazing.
• 32:12
  Matthew Gillogly: But we can fight a different battle.
• 32:15
  Matthew Gillogly: If you just focus on the patients that are coming through your practice today, let's say you have a thousand that, let's say you have a hundred that come through your practice every single week, and I know the numbers much higher.
• 32:27
  Matthew Gillogly: I know you're not gonna hit all, you're not gonna convert all 90, but if you convert 10, If we just convert 10% or 5%, think about what that can do for the health of our country.
• 32:39
  Matthew Gillogly: Think about what that can do to lower the cost of healthcare.
• 32:43
  Matthew Gillogly: It may not move the model in the needle a lot, but it's moving it.
• 32:46
  Matthew Gillogly: It can move it in the right direction and we can take back.
• 32:50
  Matthew Gillogly: We can take back the narrative, we can take back the heart, we can take back our country, we can take back our healthcare.
• 32:56
  Matthew Gillogly: And you know, revolutions are funny things, Tom.
• 33:00
  Matthew Gillogly: They start slow.
• 33:00
  Matthew Gillogly: They start small, and before you know it.
• 33:02
  Tom Jackobs: Yeah, exactly.
• 33:04
  Tom Jackobs: Bunch of tea in the harbor as well.
• 33:06
  Tom Jackobs: What a great conversation.
• 33:07
  Tom Jackobs: And I love your passion around the love aspect and helping the doctors realize that even if they charge a lot, they can still give back to the community and still help humanity, uh, with their healing powers.
• 33:22
  Tom Jackobs: I love it.
• 33:23
  Tom Jackobs: Right.
• 33:24
  Matthew Gillogly: They want the doctor involved in their healthcare.
• 33:27
  Tom Jackobs: Absolutely.
• 33:27
  Tom Jackobs: Hundred percent.
• 33:28
  Tom Jackobs: So Matt, how can people learn more about Maverick profit systems and everything that you're doing?
• 33:35
  Matthew Gillogly: Simplest thing is they can go to Mavrix and it's spelled M-A-V-R-I-X, mavrix.profitsystem.com and you put in slash PLAN, you can actually schedule a discovery call one of our team members, Christine, and in that call, she'll talk to you about your business, about what you're dealing with, if you would like to learn more or see if this is possible to be able to do in your practice.
• 34:02
  Matthew Gillogly: Or if you don't have a practice and you're looking, we, I will tell you about 20% of our client base is leaving the hospital system.
• 34:09
  Matthew Gillogly: They've had enough, and we help people start from scratch.
• 34:12
  Matthew Gillogly: Uh, we have clients that are starting from scratch, leaving the hospital system, never had a business before.
• 34:17
  Matthew Gillogly: We help them get to a hundred thousand dollars a month within 12 months.
• 34:21
  Matthew Gillogly: Um, if you have an existing insurance practice and you wanna start adding in cash based services, our average client adds in on average$50,000 of new cash revenue in the first 90 days, and by the end of that 12 months, again, they're adding an additional, uh, at least a hundred thousand dollars per month.
• 34:38
  Matthew Gillogly: And then the other is, the other group of clients for us is people that have an all cash practice, generally in the functional medicine space, but they're stuck.
• 34:46
  Matthew Gillogly: They usually plateau like 50,$80,000 a month.
• 34:49
  Matthew Gillogly: It's routinely, we get our clients to 250 to$400,000 a month within 12 to 18 months.
• 34:55
  Matthew Gillogly: Here's the best part for all of them.
• 34:58
  Matthew Gillogly: They all work less hours.
• 34:59
  Matthew Gillogly: They see less patients.
• 35:01
  Matthew Gillogly: I have clients.
• 35:01
  Matthew Gillogly: I have an orthopedic surgeon in Skinny Atlas, New York, which is between Syracuse and Rochester and Western New York.
• 35:06
  Matthew Gillogly: It's a town of 7,000 people.
• 35:08
  Matthew Gillogly: It's a blue collar, no collar town.
• 35:10
  Matthew Gillogly: His average, his cost to come see him is$3,500.
• 35:13
  Matthew Gillogly: For the initial visit.
• 35:15
  Matthew Gillogly: His average treatment plan is at least$14,000, and he now works two to three days a week.
• 35:23
  Matthew Gillogly: And he uses that time to go volunteer his skillset as a highly trained surgeon and things like that to serve in his community.
• 35:32
  Matthew Gillogly: And he is, as his wife said, I went up there for dinner.
• 35:34
  Matthew Gillogly: Uh, he's a very good friend of mine, Dr.
• 35:36
  Matthew Gillogly: Mark Peter Lee.
• 35:37
  Matthew Gillogly: We become very good friends.
• 35:38
  Matthew Gillogly: I'll go up and see him at least once a year in Skinny Atlas in the summertime, not in the winter,'cause it's cold as hell.
• 35:44
  Matthew Gillogly: And I'm at dinner with he and his wife lean across the table, grab my hat and said, thank you.
• 35:47
  Matthew Gillogly: Thank you for giving me my husband back.
• 35:49
  Matthew Gillogly: It's nice to see him after 25 years.
• 35:52
  Tom Jackobs: Wow.
• 35:52
  Matthew Gillogly: His son has pulled me aside and said, I don't know what the hell you've done, but it's great to have my dad around.
• 35:58
  Matthew Gillogly: So, yeah, we can do some great work, Tom.
• 36:01
  Matthew Gillogly: It starts with, I've had enough.
• 36:04
  Matthew Gillogly: I'm mad as hell and I'm not gonna take it anymore.
• 36:06
  Matthew Gillogly: And then just let us take you by the hand and lead you on the journey.
• 36:10
  Matthew Gillogly: We've led hundreds and hundreds of doctors outta the plantation we're gonna lead a hundred thousand.
• 36:18
  Tom Jackobs: Love it.
• 36:19
  Tom Jackobs: That what a great mission as well.
• 36:20
  Matthew Gillogly: Thanks man.
• 36:22
  Tom Jackobs: And Matt, thank you so much for spending your time with us today and sharing your wisdom and your passion for heart-led businesses, and definitely for the doctors to use their heart more and make a profit at the same time.
• 36:35
  Matthew Gillogly: Tom, thank you for all the great work that you've done with my clients.
• 36:37
  Matthew Gillogly: You've made a massive positive difference in their lives and their children's lives.
• 36:43
  Matthew Gillogly: You know, our doctors that work with you, you help solve one of the biggest problems that they have.
• 36:50
  Matthew Gillogly: That, um, that really becomes a constraint in their business is helping them get people in and ready to buy and ready to go.
• 36:59
  Matthew Gillogly: And my clients that have worked with you, I've seen their businesses skyrocket and I've watched them reduce the amount of hours that they work in their practices and build other teams up.
• 37:10
  Matthew Gillogly: And so the work that you're doing is allowing the doctors, the founders, to be able to spend more time training their staff.
• 37:16
  Matthew Gillogly: They get to hire people out of the myth insurance system.
• 37:19
  Matthew Gillogly: They get to help other people see the light.
• 37:21
  Matthew Gillogly: And you're doing great work to be, have great positive impact in their community.
• 37:24
  Matthew Gillogly: You are solving a massive problem for these doctors.
• 37:27
  Matthew Gillogly: Thank you.
• 37:27
  Tom Jackobs: Thank you for saying that.
• 37:28
  Tom Jackobs: Thank you.
• 37:29
  Tom Jackobs: Appreciate that.
• 37:30
  Tom Jackobs: It's always good to hear that, you know, when you're, you know, you're in the business, you know, not always do you hear that.
• 37:35
  Tom Jackobs: So thank you.
• 37:36
  Tom Jackobs: Thank you.
• 37:37
  Matthew Gillogly: You're welcome.
• 37:38
  Tom Jackobs: Same.
• 37:38
  Tom Jackobs: Right back to you too, Matt.
• 37:39
  Matthew Gillogly: You got it brother.
• 37:40
  Tom Jackobs: Thank you listeners for tuning into today's episode.
• 37:43
  Tom Jackobs: I really appreciate it.
• 37:44
  Tom Jackobs: I know Matt really appreciates it as well, and make sure you're checking out everything that Matt's doing.
• 37:49
  Tom Jackobs: We're gonna put all that down into the show notes so you can just click those links and go get that discovery call, see if you can get off the plantation and start leading with your heart and making a profit, and then giving back to the community at the same time.
• 38:02
  Tom Jackobs: And while you're down there clicking away, check and see if you can go ahead and give a review to the show.
• 38:07
  Tom Jackobs: I would really appreciate that as well.
• 38:08
  Tom Jackobs: It helps spread the word about heart-led businesses and help those that are wanting to create a heart-led business and not quite sure how to do it.
• 38:17
  Tom Jackobs: So until next time, lead with your heart.
• 38:21
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 38:26
  Speaker 2: Join us next time for another inspiring journey into the heart of business.