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SUBSTITUTION EFFECT | Canadian Flavour Bans Increase Smoking | RegWatch
Canadian flavour bans were sold as a public health win, but the data says otherwise.
In this episode of RegWatch, economist Dr. Michael Pesko breaks down new research examining the real-world impact of provincial bans on flavoured nicotine vaping products. Using retail sales data from across Canada, Pesko and his co-authors found that nicotine vape sales fell by roughly 30 percent after provincial flavour bans took effect, while cigarette sales rose by nearly 10 percent.
It’s evidence of a substitution effect in action—cutting directly against public health goals.
We also examine Canada’s…
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