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College Sports Go Corporate | Kansas Jayhawks Basketball News
Kansas Athletics just signed a multi-year deal with Ripple, bringing crypto branding to basketball and football uniforms — part of a bigger wave as the Big 12 partners with Monster Energy, each school getting a million bucks annually. This isn’t just flashy logos; it’s survival. With NIL rules reshaping college sports, schools need new revenue to compete, recruit, and support athletes. The NCAA’s outdated amateurism model left them unprepared when players gained compensation rights, forcing schools to scramble. These partnerships are now essential to build attractive NIL packages — and while…
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