276. Bryan Myers, President & CEO of [solidcore]

Fitt Insider · Feb 18, 2025 · 37m

Today, I'm joined by Bryan Myers, president & CEO of [solidcore].

Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion.

In this episode, we discuss the company's roadmap and the evolution of boutique fitness.

We also cover:

• Targeting underserved markets

• Innovating the reformer-based workout

• Building an accessible yet challenging brand

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