Latest / Music Explored Podcast / Exploring the 2.99% Royalty Rate: A Deep Dive into Music Licensing

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Exploring the 2.99% Royalty Rate: A Deep Dive into Music Licensing · Music Explored Podcast

• 0:01
  At
• 0:01
  this
• 0:01
  current
• 0:01
  moment,
• 0:02
  2.99%
• 0:04
  of
• 0:05
  a
• 0:05
  music
• 0:05
  services
• 0:06
  platform
• 0:07
  is
• 0:07
  what
• 0:08
  they
• 0:08
  pay.
• 0:08
  So
• 0:08
  their
• 0:09
  annual
• 0:10
  revenue,
• 0:11
  2.99%
• 0:13
  of
• 0:13
  that
• 0:13
  annual
• 0:14
  revenue
• 0:15
  in
• 0:15
  Canada
• 0:16
  is
• 0:17
  taken
• 0:17
  as
• 0:17
  their
• 0:18
  license
• 0:18
  fee.
• 0:18
  So
• 0:18
  they
• 0:19
  pay
• 0:19
  that
• 0:19
  to
• 0:19
  SOCAN.
• 0:20
  SOCAN
• 0:21
  then
• 0:22
  takes
• 0:22
  that
• 0:22
  2.99%
• 0:24
  and
• 0:24
  it's
• 0:24
  distributed
• 0:25
  amongst
• 0:26
  all
• 0:26
  of
• 0:26
  the
• 0:26
  songwriters
• 0:27
  and
• 0:28
  composers
• 0:28
  and
• 0:29
  producers
• 0:30
  that
• 0:30
  have
• 0:30
  taken
• 0:30
  part
• 0:31
  in
• 0:31
  anything
• 0:32
  on
• 0:32
  Spotify
• 0:33
  as
• 0:33
  a
• 0:33
  platform.
• 0:35
  So
• 0:35
  that's.
• 0:36
  That's
• 0:36
  the.
• 0:37
  About
• 0:37
  3%.
• 0:38
  Whereas
• 0:39
  if
• 0:40
  you're
• 0:40
  looking
• 0:41
  at
• 0:41
  the
• 0:41
  platform
• 0:42
  itself,
• 0:43
  Spotify
• 0:43
  is
• 0:43
  making
• 0:44
  a
• 0:44
  lot
• 0:44
  of
• 0:44
  money.
• 0:45
  So
• 0:46
  97%.
• 0:48
  How
• 0:48
  did
• 0:48
  they
• 0:48
  get
• 0:48
  away
• 0:49
  with
• 0:49
  that?
• 0:49
  Like,
• 0:50
  I
• 0:50
  mean,
• 0:50
  it's
• 0:50
  crippling
• 0:51
  the
• 0:51
  creator.
• 0:52
  I'm
• 0:52
  really
• 0:52
  sorry
• 0:52
  to
• 0:53
  jump
• 0:53
  in.
• 0:53
  No,
• 0:53
  no,
• 0:54
  go
• 0:54
  ahead.
• 0:54
  But
• 0:55
  it
• 0:55
  sounds
• 0:56
  to
• 0:56
  me
• 0:56
  that
• 0:56
  they're
• 0:57
  really
• 0:57
  crippling
• 0:59
  a
• 0:59
  revenue
• 1:00
  stream
• 1:00
  for
• 1:00
  artists
• 1:00
  that
• 1:01
  desperately
• 1:01
  depend
• 1:02
  on,
• 1:02
  you
• 1:02
  know,
• 1:03
  that
• 1:03
  type
• 1:03
  of
• 1:03
  royalty
• 1:04
  or
• 1:04
  money
• 1:04
  coming
• 1:05
  in.
• 1:05
  Where
• 1:06
  did
• 1:06
  they
• 1:06
  come
• 1:06
  up
• 1:06
  with
• 1:06
  that
• 1:07
  number?
• 1:07
  Why
• 1:07
  is
• 1:07
  it
• 1:08
  so
• 1:08
  low?
• 1:08
  Do
• 1:08
  you
• 1:08
  have
• 1:08
  any
• 1:09
  insight
• 1:09
  on
• 1:09
  that?
• 1:09
  I
• 1:10
  do.
• 1:10
  The
• 1:11
  number
• 1:11
  is
• 1:11
  actually
• 1:12
  not
• 1:12
  created
• 1:12
  by
• 1:13
  those
• 1:14
  platforms.
• 1:15
  However,
• 1:15
  it
• 1:15
  is
• 1:15
  argued
• 1:16
  by
• 1:16
  those
• 1:16
  platforms.
• 1:17
  And
• 1:17
  you
• 1:18
  can
• 1:18
  have
• 1:19
  a
• 1:19
  debate
• 1:20
  legally
• 1:21
  when
• 1:22
  the
• 1:22
  Copyright
• 1:23
  Board
• 1:23
  of
• 1:23
  Canada
• 1:24
  sets
• 1:24
  a
• 1:24
  rate.
• 1:25
  So
• 1:25
  basically
• 1:25
  what
• 1:26
  happens
• 1:26
  is
• 1:26
  the
• 1:27
  Copyright
• 1:27
  Board
• 1:27
  of
• 1:28
  Canada
• 1:28
  sets
• 1:28
  right
• 1:29
  where.
• 1:29
  Whenever
• 1:30
  that
• 1:30
  was,
• 1:31
  and
• 1:31
  it
• 1:32
  does
• 1:32
  predate
• 1:32
  me
• 1:33
  being
• 1:33
  in
• 1:33
  the
• 1:34
  copyright
• 1:34
  world,
• 1:35
  but
• 1:36
  that
• 1:36
  rate
• 1:36
  was
• 1:36
  set.
• 1:37
  And
• 1:37
  then
• 1:38
  once
• 1:38
  the
• 1:38
  rate
• 1:38
  is
• 1:39
  set,
• 1:39
  they
• 1:40
  can
• 1:40
  appeal
• 1:41
  basically
• 1:41
  and
• 1:41
  go
• 1:41
  to
• 1:42
  court
• 1:42
  and
• 1:42
  say,
• 1:42
  we
• 1:42
  don't
• 1:43
  think
• 1:43
  that
• 1:44
  we
• 1:44
  should
• 1:44
  be
• 1:45
  paying
• 1:45
  more
• 1:45
  than
• 1:46
  2.99%.
• 1:47
  Or
• 1:48
  it
• 1:48
  may
• 1:48
  have
• 1:48
  been
• 1:49
  at
• 1:49
  1.29%.
• 1:51
  And
• 1:52
  SOCAN
• 1:53
  would
• 1:53
  say,
• 1:53
  well,
• 1:53
  let's
• 1:53
  get
• 1:53
  it
• 1:54
  to
• 1:54
  5%,
• 1:55
  and
• 1:55
  they
• 1:55
  meet
• 1:55
  somewhere
• 1:55
  in
• 1:56
  the
• 1:56
  middle.
• 1:56
  So
• 1:56
  there
• 1:57
  is
• 1:57
  a.
• 1:58
  A
• 1:58
  conversation,
• 1:59
  and
• 2:00
  it
• 2:00
  is
• 2:00
  mandated
• 2:01
  by
• 2:02
  the
• 2:02
  Copyright
• 2:02
  Board
• 2:03
  of
• 2:03
  Canada,
• 2:03
  which
• 2:03
  actually
• 2:04
  ends
• 2:04
  up
• 2:04
  being
• 2:04
  the
• 2:04
  one
• 2:05
  with
• 2:05
  the
• 2:05
  gavel
• 2:05
  to
• 2:05
  say,
• 2:06
  this
• 2:06
  is
• 2:06
  what
• 2:06
  is
• 2:06
  set.
• 2:07
  Now,
• 2:08
  what
• 2:08
  socan
• 2:09
  does
• 2:09
  is
• 2:09
  they
• 2:09
  have
• 2:10
  what
• 2:10
  we
• 2:10
  call
• 2:11
  agreements,
• 2:11
  and
• 2:12
  in
• 2:12
  those
• 2:12
  agreements
• 2:12
  we
• 2:13
  are
• 2:13
  able
• 2:13
  to
• 2:14
  change
• 2:14
  that
• 2:14
  percentage.
• 2:15
  But
• 2:15
  if
• 2:16
  when
• 2:16
  I
• 2:17
  say
• 2:17
  change
• 2:17
  the
• 2:17
  percentage,
• 2:18
  it
• 2:18
  has
• 2:18
  to
• 2:18
  be
• 2:19
  on
• 2:19
  par
• 2:19
  with
• 2:20
  what
• 2:20
  the
• 2:20
  Copyright
• 2:21
  Board
• 2:21
  of
• 2:21
  Canada
• 2:21
  has,
• 2:22
  because
• 2:23
  everybody
• 2:24
  knows
• 2:24
  what
• 2:24
  the
• 2:24
  Copyright
• 2:25
  Board
• 2:25
  of
• 2:25
  Canada
• 2:25
  right
• 2:26
  is.
• 2:26
  So
• 2:26
  it
• 2:27
  can't
• 2:27
  be
• 2:27
  10%
• 2:28
  when
• 2:28
  Copyright
• 2:28
  Board
• 2:29
  is
• 2:29
  2.9%.
• 2:33
  It
• 2:33
  is
• 2:33
  crippling.
• 2:34
  It
• 2:35
  will
• 2:35
  be
• 2:35
  really
• 2:35
  nice
• 2:36
  to
• 2:36
  see
• 2:37
  a
• 2:37
  change,
• 2:37
  especially
• 2:38
  during
• 2:38
  COVID
• 2:39
  19,
• 2:39
  where
• 2:40
  the
• 2:40
  dependency
• 2:41
  of
• 2:42
  music
• 2:43
  for
• 2:43
  both
• 2:44
  the
• 2:44
  livelihood
• 2:45
  of
• 2:45
  creators
• 2:45
  and
• 2:46
  the
• 2:46
  listener
• 2:47
  is
• 2:47
  both
• 2:48
  on
• 2:48
  the
• 2:48
  same
• 2:48
  platform.
• 2:50
  So
• 2:51
  it
• 2:51
  will
• 2:51
  be
• 2:51
  great
• 2:52
  to
• 2:52
  see
• 2:52
  that
• 2:52
  increase.
• 2:53
  But
• 2:54
  I
• 2:54
  digress.
• 2:55
  I'm
• 2:55
  not
• 2:56
  the
• 2:56
  Copyright
• 2:56
  Board
• 2:56
  of
• 2:57
  Canada
• 2:57
  and
• 2:58
  I
• 2:58
  can
• 2:58
  only,
• 2:59
  you
• 2:59
  know,
• 3:00
  really
• 3:00
  vouch
• 3:01
  for
• 3:01
  and
• 3:01
  be
• 3:01
  an
• 3:02
  advocate
• 3:02
  for
• 3:03
  those
• 3:03
  creators.
• 3:04
  And
• 3:04
  that's
• 3:04
  what
• 3:04
  I
• 3:05
  do.
• 3:06
  But
• 3:06
  when
• 3:06
  it
• 3:06
  comes
• 3:07
  to.
• 3:07
  So
• 3:07
  your
• 3:07
  payouts
• 3:08
  are
• 3:08
  actually
• 3:09
  going
• 3:09
  to
• 3:09
  be
• 3:10
  smaller
• 3:11
  when
• 3:12
  looking
• 3:12
  at
• 3:12
  a
• 3:12
  platform
• 3:13
  like
• 3:13
  Spotify.
• 3:14
  And
• 3:14
  per
• 3:15
  spin
• 3:15
  on
• 3:16
  Spotify,
• 3:17
  the
• 3:17
  average
• 3:18
  spin
• 3:19
  is
• 3:19
  about
• 3:20
  0.0084.
• 3:24
  So
• 3:24
  it's
• 3:24
  less
• 3:25
  than
• 3:25
  a
• 3:25
  cent.
• 3:26
  80%
• 3:26
  of
• 3:26
  a
• 3:26
  penny.
• 3:27
  Wow.
• 3:27
  Of
• 3:27
  a
• 3:28
  penny.
• 3:28
  Yeah.
• 3:29
  Now,
• 3:29
  the
• 3:30
  reason
• 3:30
  being
• 3:30
  is
• 3:31
  because
• 3:31
  this
• 3:31
  is
• 3:31
  what
• 3:31
  actually
• 3:32
  happened.
• 3:32
  So
• 3:33
  you
• 3:33
  have
• 3:33
  that
• 3:33
  license
• 3:34
  fee
• 3:34
  that
• 3:34
  I
• 3:34
  talked
• 3:34
  about
• 3:34
  at
• 3:35
  the
• 3:35
  beginning,
• 3:35
  but
• 3:36
  then
• 3:36
  you
• 3:36
  also
• 3:36
  have
• 3:37
  the
• 3:37
  total
• 3:37
  number
• 3:38
  of
• 3:38
  spins.
• 3:39
  And
• 3:39
  you
• 3:39
  have
• 3:40
  to
• 3:40
  understand
• 3:40
  that
• 3:41
  if
• 3:41
  they
• 3:41
  are
• 3:42
  paying
• 3:43
  a
• 3:43
  license
• 3:43
  fee,
• 3:44
  that
• 3:44
  license
• 3:45
  fee
• 3:45
  has
• 3:45
  to
• 3:45
  be
• 3:45
  divided
• 3:46
  by
• 3:46
  the
• 3:47
  millions,
• 3:48
  hundreds
• 3:48
  of
• 3:48
  millions
• 3:49
  of
• 3:49
  spins
• 3:49
  on
• 3:50
  their
• 3:50
  platform.
• 3:51
  So
• 3:51
  that's
• 3:51
  why
• 3:51
  it
• 3:52
  becomes
• 3:52
  so
• 3:52
  small.
• 3:53
  And
• 3:53
  then
• 3:53
  that
• 3:53
  unit
• 3:55
  to
• 3:56
  apply
• 3:57
  that
• 3:57
  0.0084
• 3:59
  per
• 3:59
  spin
• 4:00
  to
• 4:01
  every
• 4:01
  single
• 4:02
  artist.
• 4:02
  So
• 4:02
  if
• 4:02
  you're
• 4:02
  an
• 4:03
  artist
• 4:03
  with
• 4:03
  5,000
• 4:04
  spins,
• 4:05
  then
• 4:05
  you're
• 4:05
  going
• 4:05
  to
• 4:05
  get
• 4:06
  the
• 4:06
  unit
• 4:06
  price
• 4:06
  of
• 4:07
  0.0084
• 4:09
  times
• 4:09
  5,000.
• 4:10
  Because
• 4:11
  we
• 4:11
  do
• 4:11
  have
• 4:11
  to
• 4:12
  accommodate
• 4:12
  the
• 4:13
  weekend.
• 4:13
  Who
• 4:14
  has
• 4:14
  200
• 4:15
  million
• 4:15
  spins?
• 4:16
  Gonna
• 4:16
  ask?
• 4:16
  Yeah,
• 4:17
  because
• 4:17
  they
• 4:17
  contribute
• 4:18
  to
• 4:18
  the
• 4:18
  daily
• 4:19
  spin
• 4:19
  number,
• 4:20
  like,
• 4:20
  significantly,
• 4:21
  as
• 4:21
  opposed
• 4:21
  to.
• 4:21
  Exactly.
• 4:22
  So
• 4:22
  that's
• 4:22
  why
• 4:23
  you
• 4:23
  have
• 4:23
  to
• 4:23
  take
• 4:23
  that.
• 4:23
  You
• 4:24
  have
• 4:24
  to
• 4:24
  do
• 4:24
  that
• 4:24
  calculation.
• 4:26
  Total
• 4:26
  number
• 4:27
  paid
• 4:27
  divided
• 4:28
  by
• 4:28
  total
• 4:28
  number
• 4:28
  of
• 4:29
  spins
• 4:29
  gives
• 4:29
  you
• 4:29
  your
• 4:30
  unit.
• 4:31
  Unit
• 4:31
  price
• 4:32
  times
• 4:32
  spins
• 4:33
  per
• 4:33
  artist
• 4:34
  gives
• 4:35
  you
• 4:35
  your
• 4:35
  royalty.
• 4:38
  That's
• 4:39
  helpful.
• 4:39
  Wow.
• 4:40
  Yeah.
• 4:40
  So
• 4:41
  it
• 4:41
  really
• 4:41
  does
• 4:42
  manage
• 4:42
  expectations.
• 4:43
  And
• 4:43
  I
• 4:44
  do
• 4:44
  pride
• 4:45
  myself
• 4:45
  in
• 4:46
  being
• 4:46
  totally
• 4:47
  transparent
• 4:48
  and
• 4:48
  managing
• 4:49
  expectations
• 4:49
  because
• 4:50
  as
• 4:50
  you
• 4:50
  said,
• 4:51
  I've
• 4:51
  worked
• 4:51
  with
• 4:51
  so
• 4:52
  many
• 4:52
  people
• 4:52
  in
• 4:52
  this
• 4:53
  industry,
• 4:53
  some
• 4:54
  who
• 4:54
  are,
• 4:55
  like,
• 4:56
  leading
• 4:56
  the
• 4:56
  industry
• 4:57
  in
• 4:57
  terms
• 4:58
  of
• 4:58
  their
• 4:59
  clout
• 4:59
  and
• 5:00
  their
• 5:00
  success,
• 5:00
  but
• 5:01
  some
• 5:01
  who
• 5:01
  are
• 5:01
  just
• 5:01
  starting,
• 5:02
  and
• 5:03
  I
• 5:03
  don't
• 5:04
  ever
• 5:04
  want
• 5:05
  someone
• 5:05
  who's
• 5:05
  just
• 5:05
  starting
• 5:06
  to
• 5:06
  think
• 5:06
  that
• 5:07
  they're
• 5:07
  going
• 5:07
  to
• 5:07
  be
• 5:08
  in
• 5:08
  a
• 5:08
  position
• 5:09
  that
• 5:10
  is
• 5:11
  blown
• 5:11
  out
• 5:11
  of
• 5:11
  proportion
• 5:12
  because
• 5:12
  of
• 5:13
  what
• 5:13
  they
• 5:13
  see
• 5:13
  on
• 5:13
  TV
• 5:14
  or
• 5:14
  what
• 5:14
  they
• 5:14
  hear
• 5:15
  or,
• 5:15
  you
• 5:15
  know,
• 5:15
  what
• 5:15
  they
• 5:15
  hear
• 5:16
  in
• 5:16
  terms
• 5:16
  of
• 5:16
  royalties.
• 5:17
  Right,
• 5:18
  Right.
• 5:19
  What
• 5:19
  do
• 5:19
  you
• 5:19
  think
• 5:19
  is.
• 5:20
  Is
• 5:20
  like
• 5:21
  the
• 5:21
  biggest
• 5:21
  mistake
• 5:22
  that
• 5:22
  artists
• 5:22
  make
• 5:23
  or
• 5:23
  new
• 5:23
  artists
• 5:24
  make
• 5:25
  just
• 5:26
  off
• 5:26
  the
• 5:26
  jump?
• 5:27
  Do
• 5:27
  you
• 5:27
  think
• 5:27
  that
• 5:27
  they
• 5:27
  should
• 5:28
  wait
• 5:28
  or
• 5:28
  hold
• 5:28
  off
• 5:29
  on
• 5:29
  putting
• 5:29
  their
• 5:29
  stuff
• 5:30
  up
• 5:30
  on
• 5:30
  streaming
• 5:31
  services,
• 5:31
  or
• 5:32
  do
• 5:32
  you
• 5:32
  think
• 5:32
  that's
• 5:32
  fine?
• 5:33
  Any
• 5:33
  traction
• 5:34
  is
• 5:34
  good
• 5:34
  traction
• 5:34
  when
• 5:34
  you're
• 5:35
  starting?
• 5:35
  I
• 5:36
  would
• 5:36
  say
• 5:36
  any
• 5:36
  traction.
• 5:37
  It's
• 5:37
  good
• 5:37
  traction
• 5:38
  because,
• 5:39
  like
• 5:39
  I
• 5:39
  said,
• 5:39
  if
• 5:40
  all
• 5:40
  of
• 5:40
  these
• 5:40
  platforms
• 5:41
  have
• 5:41
  your
• 5:42
  music
• 5:42
  on
• 5:42
  them
• 5:43
  simultaneously,
• 5:44
  it
• 5:44
  gives
• 5:44
  people
• 5:46
  a
• 5:46
  place
• 5:46
  to
• 5:46
  go.
• 5:47
  As
• 5:47
  long
• 5:47
  as
• 5:47
  you're
• 5:47
  not
• 5:48
  paying
• 5:48
  for
• 5:50
  putting
• 5:50
  your
• 5:50
  music
• 5:51
  on
• 5:51
  a
• 5:51
  particular
• 5:52
  platform.
• 5:52
  But
• 5:52
  it
• 5:53
  doesn't
• 5:53
  hurt
• 5:53
  to
• 5:54
  have
• 5:54
  all
• 5:54
  of
• 5:54
  your
• 5:54
  music
• 5:55
  on
• 5:55
  all
• 5:55
  these
• 5:55
  platforms,
• 5:56
  because
• 5:57
  once
• 5:58
  you're
• 5:58
  on
• 5:58
  all
• 5:58
  of
• 5:59
  these
• 5:59
  platforms,
• 6:00
  you
• 6:00
  can
• 6:01
  Direct
• 6:01
  anybody
• 6:02
  you're
• 6:02
  talking
• 6:02
  to
• 6:03
  to
• 6:03
  any
• 6:03
  one
• 6:03
  of
• 6:04
  these
• 6:04
  platforms.
• 6:05
  Plus,
• 6:06
  take
• 6:06
  into
• 6:07
  account
• 6:07
  your
• 6:07
  traditional
• 6:08
  radio,
• 6:08
  which
• 6:09
  still
• 6:09
  is
• 6:10
  one
• 6:11
  of
• 6:11
  the
• 6:11
  most
• 6:11
  actively
• 6:12
  used
• 6:13
  platforms
• 6:14
  for
• 6:14
  people,
• 6:15
  even
• 6:15
  though
• 6:16
  Spotify
• 6:16
  and
• 6:17
  Apple
• 6:17
  Music
• 6:17
  and
• 6:18
  YouTube
• 6:18
  Music
• 6:18
  exist.
• 6:19
  Right?
• 6:20
  So
• 6:21
  if
• 6:21
  you
• 6:21
  can
• 6:22
  do
• 6:23
  everything
• 6:23
  all
• 6:24
  at
• 6:24
  once,
• 6:24
  and
• 6:24
  sometimes
• 6:25
  people
• 6:25
  ask,
• 6:25
  well,
• 6:26
  what
• 6:26
  should
• 6:26
  I
• 6:26
  do?
• 6:26
  Should
• 6:27
  I
• 6:27
  focus
• 6:27
  on
• 6:28
  my
• 6:28
  performance?
• 6:29
  Should
• 6:29
  I
• 6:30
  focus
• 6:30
  on
• 6:31
  connections?
• 6:32
  Should
• 6:32
  I
• 6:32
  focus
• 6:33
  on
• 6:33
  the,
• 6:34
  you
• 6:34
  know,
• 6:34
  disseminating.
• 6:35
  Disseminating
• 6:36
  my
• 6:36
  music
• 6:36
  through
• 6:36
  these
• 6:37
  audio
• 6:37
  platforms?
• 6:38
  The
• 6:38
  answer
• 6:39
  is
• 6:39
  do
• 6:39
  it
• 6:39
  all.
• 6:40
  Okay?
• 6:41
  Do
• 6:41
  it
• 6:41
  all.
• 6:42
  Because
• 6:43
  when
• 6:43
  you
• 6:44
  do
• 6:44
  it
• 6:44
  all,
• 6:44
  you
• 6:44
  also
• 6:45
  build
• 6:45
  a
• 6:45
  story
• 6:46
  that
• 6:46
  is
• 6:47
  cohesive
• 6:48
  with
• 6:48
  everything
• 6:49
  you
• 6:49
  have
• 6:49
  online.
• 6:50
  Right?
• 6:51
  And
• 6:51
  it
• 6:51
  doesn't
• 6:51
  necessarily
• 6:52
  spend
• 6:52
  more,
• 6:53
  mean
• 6:53
  spending
• 6:53
  more
• 6:54
  money.
• 6:54
  Because
• 6:55
  I,
• 6:55
  you
• 6:56
  know,
• 6:56
  yes,
• 6:56
  you
• 6:56
  could
• 6:56
  do
• 6:57
  a
• 6:57
  music
• 6:57
  video,
• 6:57
  but
• 6:58
  I
• 6:58
  would
• 6:58
  say
• 6:59
  instead
• 6:59
  of
• 6:59
  doing
• 6:59
  a
• 6:59
  music
• 7:00
  video,
• 7:00
  put
• 7:01
  your
• 7:01
  song
• 7:01
  on
• 7:01
  platforms,
• 7:02
  do
• 7:02
  live
• 7:03
  and
• 7:03
  make
• 7:03
  those
• 7:04
  connections.
• 7:06
  Right?
• 7:07
  And
• 7:07
  then
• 7:08
  when
• 7:08
  you
• 7:08
  look
• 7:08
  at
• 7:08
  traditional
• 7:09
  radio,
• 7:10
  I
• 7:10
  spoke
• 7:10
  about
• 7:10
  this
• 7:11
  earlier,
• 7:11
  be
• 7:12
  creative
• 7:12
  in
• 7:13
  how
• 7:13
  you're
• 7:13
  going
• 7:13
  to
• 7:14
  get
• 7:14
  onto
• 7:15
  traditional
• 7:15
  radio.
• 7:16
  There
• 7:16
  is
• 7:17
  a
• 7:17
  difference,
• 7:17
  however,
• 7:18
  and
• 7:18
  it's
• 7:18
  the
• 7:18
  exact
• 7:19
  same
• 7:19
  equation
• 7:20
  as
• 7:20
  Spotify.
• 7:21
  So
• 7:21
  I'm
• 7:21
  going
• 7:21
  to
• 7:22
  relate
• 7:22
  it
• 7:22
  to
• 7:22
  your
• 7:23
  traditional
• 7:23
  radio
• 7:24
  stations.
• 7:25
  If
• 7:25
  you
• 7:25
  listen
• 7:25
  to
• 7:26
  a
• 7:27
  radio
• 7:28
  station
• 7:28
  within
• 7:28
  a
• 7:29
  particular
• 7:29
  region,
• 7:30
  they
• 7:30
  are
• 7:31
  only
• 7:31
  servicing
• 7:31
  that
• 7:32
  particular
• 7:32
  region.
• 7:33
  So
• 7:33
  again,
• 7:34
  you're
• 7:34
  going
• 7:35
  to
• 7:35
  take
• 7:35
  the
• 7:35
  license
• 7:35
  fee
• 7:36
  divided
• 7:36
  by
• 7:37
  that
• 7:37
  number
• 7:37
  of
• 7:38
  people
• 7:38
  who
• 7:38
  are
• 7:39
  particularly
• 7:39
  listening
• 7:40
  in
• 7:40
  that
• 7:40
  region,
• 7:41
  and
• 7:41
  that's
• 7:42
  going
• 7:42
  to
• 7:42
  be
• 7:42
  your
• 7:42
  royalty.
• 7:44
  Well,
• 7:44
  we
• 7:45
  do
• 7:45
  have
• 7:45
  one
• 7:46
  station
• 7:46
  in
• 7:46
  Canada
• 7:47
  that
• 7:48
  is
• 7:48
  national
• 7:49
  and
• 7:49
  that's
• 7:49
  CBC
• 7:50
  Radio.
• 7:51
  So
• 7:51
  CBC
• 7:52
  Radio
• 7:53
  pays
• 7:54
  a
• 7:54
  lot
• 7:54
  larger
• 7:55
  of
• 7:55
  a
• 7:55
  license
• 7:56
  fee
• 7:57
  and
• 7:57
  therefore
• 7:58
  their
• 7:58
  royalties
• 7:59
  are
• 8:00
  a
• 8:00
  lot
• 8:00
  bigger.
• 8:01
  So
• 8:02
  let's
• 8:02
  say
• 8:03
  you
• 8:03
  have
• 8:03
  a
• 8:03
  regional
• 8:04
  radio
• 8:04
  station
• 8:05
  that's
• 8:05
  giving
• 8:05
  you
• 8:06
  a
• 8:06
  dollar
• 8:07
  per
• 8:07
  spin
• 8:07
  or
• 8:08
  just
• 8:08
  less
• 8:08
  than
• 8:09
  a
• 8:09
  dollar
• 8:09
  per
• 8:09
  spin.
• 8:10
  CBC
• 8:11
  Radio
• 8:11
  is
• 8:12
  typically
• 8:12
  giving
• 8:13
  upwards
• 8:14
  or
• 8:14
  around
• 8:15
  $30
• 8:16
  per
• 8:16
  spin.
• 8:17
  Whoa.
• 8:18
  Yeah,
• 8:19
  Right.
• 8:20
  So
• 8:20
  add
• 8:21
  that
• 8:21
  to
• 8:21
  your
• 8:21
  strategy
• 8:21
  and
• 8:22
  like,
• 8:22
  boom,
• 8:22
  I
• 8:23
  just
• 8:24
  got
• 8:24
  all
• 8:24
  my
• 8:25
  money
• 8:25
  back
• 8:25
  for
• 8:25
  my
• 8:25
  recording
• 8:26
  sessions.
• 8:28
  You've
• 8:28
  just
• 8:29
  got
• 8:29
  a
• 8:29
  lot
• 8:29
  of
• 8:29
  people
• 8:30
  thinking
• 8:30
  in
• 8:30
  a
• 8:30
  whole
• 8:31
  new
• 8:31
  light
• 8:31
  about.
• 8:35
  So
• 8:35
  what
• 8:36
  about.
• 8:36
  What
• 8:36
  about
• 8:37
  like,
• 8:38
  radio
• 8:38
  shows
• 8:39
  that
• 8:39
  are
• 8:39
  syndicated,
• 8:40
  like,
• 8:40
  nationally
• 8:41
  or
• 8:41
  internationally?
• 8:42
  Do
• 8:42
  they.
• 8:43
  Do
• 8:43
  they
• 8:43
  have
• 8:43
  to
• 8:43
  pay
• 8:44
  a
• 8:44
  different
• 8:44
  royalty?
• 8:45
  Like,
• 8:45
  say,
• 8:45
  like,
• 8:45
  I
• 8:46
  know
• 8:46
  Seacrest
• 8:46
  gets
• 8:47
  on
• 8:47
  like
• 8:47
  a
• 8:48
  bunch
• 8:48
  of
• 8:48
  stations
• 8:49
  in
• 8:49
  Canada.
• 8:49
  Does
• 8:50
  that
• 8:50
  matter
• 8:50
  or
• 8:51
  does
• 8:51
  that.
• 8:51
  Not
• 8:51
  really.
• 8:52
  It
• 8:52
  does.
• 8:52
  So
• 8:53
  if
• 8:53
  you,
• 8:53
  if
• 8:54
  it
• 8:54
  is
• 8:54
  syndicated,
• 8:55
  then
• 8:55
  so
• 8:56
  can.
• 8:56
  And
• 8:57
  resound.
• 8:58
  Both
• 8:59
  your
• 8:59
  music
• 8:59
  rights
• 9:00
  organizations
• 9:01
  have
• 9:01
  reciprocal
• 9:02
  agreements
• 9:03
  around
• 9:03
  the
• 9:03
  world.
• 9:04
  So
• 9:04
  if
• 9:04
  your
• 9:04
  song,
• 9:05
  and
• 9:05
  this
• 9:05
  is
• 9:05
  where
• 9:05
  you
• 9:05
  get
• 9:06
  international
• 9:07
  money
• 9:07
  from
• 9:09
  in
• 9:09
  your
• 9:09
  royalty
• 9:10
  bucket
• 9:10
  is
• 9:10
  if
• 9:11
  your
• 9:11
  song
• 9:11
  is
• 9:12
  playing
• 9:12
  in
• 9:12
  Japan,
• 9:13
  you
• 9:13
  may
• 9:13
  not
• 9:13
  even
• 9:14
  know
• 9:14
  it
• 9:14
  became
• 9:14
  a
• 9:15
  big
• 9:15
  hit
• 9:15
  in
• 9:15
  Japan,
• 9:16
  but
• 9:16
  the
• 9:17
  Japanese
• 9:17
  know,
• 9:18
  and
• 9:18
  they
• 9:18
  know
• 9:18
  that
• 9:18
  the
• 9:19
  song
• 9:20
  is
• 9:20
  recorded
• 9:21
  or
• 9:21
  written
• 9:22
  by
• 9:22
  a
• 9:22
  Canadian.
• 9:23
  So
• 9:23
  that
• 9:23
  money
• 9:24
  that's
• 9:24
  collected
• 9:24
  in
• 9:24
  Japan
• 9:25
  is
• 9:25
  sent
• 9:26
  over
• 9:26
  to
• 9:26
  Soken
• 9:27
  and
• 9:27
  then
• 9:27
  sent
• 9:27
  to
• 9:28
  you
• 9:28
  via
• 9:29
  your
• 9:29
  royalty.
• 9:30
  So
• 9:30
  those
• 9:30
  reciprocal
• 9:31
  agreements
• 9:32
  are
• 9:32
  crucial
• 9:33
  to
• 9:34
  making
• 9:35
  a
• 9:36
  lot
• 9:36
  more
• 9:36
  money
• 9:36
  than
• 9:37
  just
• 9:37
  domestic.
• 9:38
  If
• 9:38
  you
• 9:38
  are
• 9:38
  domestic,
• 9:39
  you're
• 9:39
  going
• 9:39
  to
• 9:39
  make
• 9:40
  your
• 9:40
  standard
• 9:40
  royalties.
• 9:41
  But
• 9:41
  the
• 9:41
  second
• 9:42
  you,
• 9:43
  you
• 9:43
  end
• 9:43
  up
• 9:44
  being
• 9:45
  played
• 9:45
  in
• 9:46
  another
• 9:46
  country,
• 9:47
  then
• 9:47
  that
• 9:48
  money
• 9:48
  actually
• 9:48
  does
• 9:48
  come
• 9:49
  to
• 9:49
  you
• 9:49
  through
• 9:50
  socan.
• 9:51
  And
• 9:51
  what
• 9:52
  about
• 9:54
  like,
• 9:54
  say
• 9:54
  you
• 9:55
  get
• 9:55
  a
• 9:55
  song
• 9:55
  on
• 9:56
  a
• 9:56
  TV
• 9:56
  show
• 9:57
  or
• 9:57
  a
• 9:57
  movie,
• 9:58
  how
• 9:59
  does
• 9:59
  that
• 9:59
  royalty
• 10:00
  work?
• 10:00
  And
• 10:00
  does
• 10:00
  socan
• 10:01
  work
• 10:02
  in
• 10:02
  that
• 10:02
  space
• 10:02
  as
• 10:02
  well?
• 10:03
  Of
• 10:03
  course.
• 10:04
  So
• 10:04
  when
• 10:04
  you
• 10:04
  think
• 10:05
  socan
• 10:05
  and
• 10:06
  resound,
• 10:07
  you
• 10:07
  are
• 10:07
  thinking
• 10:08
  anything
• 10:08
  that
• 10:09
  is
• 10:09
  done
• 10:09
  by
• 10:10
  a
• 10:10
  Canadian
• 10:11
  creator,
• 10:13
  which
• 10:13
  could
• 10:13
  include
• 10:14
  composer
• 10:15
  as
• 10:15
  to
• 10:15
  your
• 10:15
  point,
• 10:16
  and
• 10:17
  that
• 10:17
  includes
• 10:17
  so
• 10:18
  resounding
• 10:19
  different
• 10:19
  than
• 10:19
  socan.
• 10:20
  So
• 10:20
  socan,
• 10:21
  just
• 10:21
  to
• 10:21
  make
• 10:21
  the
• 10:21
  distinction,
• 10:22
  socan
• 10:23
  is
• 10:23
  focused
• 10:24
  on
• 10:24
  the
• 10:25
  creators,
• 10:25
  those
• 10:26
  of
• 10:27
  us
• 10:27
  that
• 10:27
  are
• 10:28
  writers,
• 10:29
  producers,
• 10:30
  composers
• 10:31
  for
• 10:31
  TV,
• 10:32
  etc.
• 10:33
  Those
• 10:33
  who
• 10:33
  are
• 10:33
  using
• 10:34
  their
• 10:34
  intellectual
• 10:35
  property.
• 10:35
  Resound
• 10:36
  is
• 10:36
  what
• 10:37
  we
• 10:37
  call
• 10:37
  neighboring
• 10:38
  rights.
• 10:38
  And
• 10:38
  they're
• 10:38
  the
• 10:39
  ones
• 10:39
  who
• 10:39
  take
• 10:39
  care
• 10:40
  and
• 10:41
  are
• 10:41
  responsible
• 10:42
  for
• 10:43
  representing
• 10:44
  anybody
• 10:44
  who
• 10:45
  is
• 10:45
  a
• 10:45
  background
• 10:46
  musician.
• 10:47
  So
• 10:47
  if
• 10:47
  you
• 10:48
  are
• 10:48
  on
• 10:48
  the
• 10:48
  recordings
• 10:49
  and
• 10:49
  you
• 10:50
  were
• 10:50
  played
• 10:50
  bass
• 10:51
  in
• 10:51
  the
• 10:51
  background,
• 10:51
  or
• 10:52
  you
• 10:52
  play
• 10:52
  drums
• 10:52
  in
• 10:52
  the
• 10:53
  background,
• 10:53
  or
• 10:54
  you're
• 10:54
  a
• 10:54
  background
• 10:55
  singer,
• 10:55
  a
• 10:55
  backup
• 10:56
  singer,
• 10:56
  then
• 10:56
  that's
• 10:57
  where
• 10:57
  your
• 10:57
  stream
• 10:58
  of
• 10:58
  royalty
• 10:58
  is
• 10:59
  going
• 10:59
  to
• 10:59
  come
• 10:59
  from.
• 11:00
  Right.
• 11:00
  Okay.
• 11:01
  So
• 11:02
  when
• 11:02
  it
• 11:02
  comes
• 11:02
  to
• 11:04
  film
• 11:04
  and
• 11:05
  television,
• 11:06
  a
• 11:06
  name
• 11:07
  that
• 11:07
  tops
• 11:08
  my
• 11:08
  head
• 11:08
  is
• 11:08
  Michael
• 11:09
  Power.
• 11:10
  He
• 11:10
  is
• 11:11
  done
• 11:11
  everything
• 11:12
  from
• 11:12
  Paw
• 11:12
  patrol
• 11:13
  to
• 11:14
  Hawaii
• 11:15
  5o.
• 11:18
  He
• 11:19
  makes
• 11:19
  all
• 11:19
  of
• 11:20
  his
• 11:20
  living
• 11:21
  literally
• 11:21
  just
• 11:22
  writing
• 11:23
  anything
• 11:24
  for
• 11:24
  tv.
• 11:25
  And
• 11:25
  the
• 11:25
  same
• 11:26
  applies.
• 11:26
  So
• 11:26
  you're
• 11:27
  still
• 11:27
  licensed.
• 11:28
  The
• 11:29
  radios
• 11:29
  and
• 11:29
  the
• 11:30
  movies
• 11:30
  have
• 11:31
  to
• 11:31
  acquire
• 11:32
  a
• 11:32
  license.
• 11:33
  That
• 11:33
  license
• 11:34
  is
• 11:34
  for
• 11:34
  public
• 11:35
  performance.
• 11:36
  They
• 11:36
  also
• 11:36
  need
• 11:36
  to
• 11:37
  require
• 11:37
  acquire
• 11:38
  a
• 11:38
  license
• 11:39
  for
• 11:40
  making
• 11:40
  sure
• 11:40
  that
• 11:41
  when
• 11:41
  movies
• 11:42
  are
• 11:42
  played
• 11:42
  that
• 11:42
  they
• 11:43
  have
• 11:43
  all
• 11:43
  of
• 11:43
  the
• 11:43
  applicable
• 11:44
  licenses
• 11:45
  and
• 11:45
  then
• 11:45
  those
• 11:45
  royalties
• 11:46
  are
• 11:46
  sent
• 11:46
  back
• 11:47
  to
• 11:47
  the
• 11:47
  composer
• 11:48
  or
• 11:48
  songwriter.
• 11:49
  Wow.
• 11:50
  And
• 11:50
  how
• 11:51
  does
• 11:51
  it
• 11:51
  work
• 11:51
  for
• 11:53
  an
• 11:53
  artist
• 11:54
  performing
• 11:54
  at
• 11:54
  a
• 11:54
  venue?
• 11:55
  Because
• 11:55
  I
• 11:55
  know
• 11:56
  I've
• 11:56
  sang
• 11:56
  at
• 11:57
  bars
• 11:57
  and
• 11:58
  like
• 11:58
  other
• 11:58
  venues
• 11:59
  and
• 11:59
  I
• 11:59
  haven't
• 11:59
  had
• 11:59
  to
• 12:00
  worry
• 12:00
  about
• 12:00
  any
• 12:00
  of
• 12:01
  that.
• 12:01
  Does
• 12:01
  the
• 12:01
  venue
• 12:02
  take
• 12:02
  care
• 12:02
  of
• 12:03
  licensing
• 12:04
  as
• 12:04
  far
• 12:04
  as
• 12:04
  people
• 12:04
  publicly
• 12:05
  performing
• 12:05
  other
• 12:06
  people's
• 12:06
  music?
• 12:07
  Yes.
• 12:07
  So
• 12:08
  the
• 12:08
  venue,
• 12:09
  if
• 12:09
  they
• 12:10
  are
• 12:10
  properly
• 12:11
  licensed
• 12:11
  and
• 12:12
  they
• 12:12
  are
• 12:13
  not
• 12:14
  operating
• 12:16
  against
• 12:16
  the
• 12:17
  copyright
• 12:17
  board
• 12:18
  and
• 12:18
  the
• 12:18
  copyright
• 12:19
  law,
• 12:19
  then
• 12:19
  they
• 12:20
  actually,
• 12:20
  as
• 12:20
  a
• 12:20
  venue,
• 12:21
  pay
• 12:21
  a
• 12:21
  license
• 12:22
  fee.
• 12:22
  So
• 12:22
  let's
• 12:22
  take
• 12:22
  your
• 12:23
  local
• 12:23
  bar,
• 12:23
  your
• 12:24
  local
• 12:24
  bar
• 12:25
  pays
• 12:25
  a
• 12:25
  license
• 12:26
  fee
• 12:26
  to
• 12:26
  socan
• 12:27
  that
• 12:28
  license
• 12:28
  and
• 12:29
  resound,
• 12:29
  actually.
• 12:30
  And
• 12:30
  so
• 12:31
  that
• 12:31
  license
• 12:31
  fee
• 12:32
  is
• 12:32
  based
• 12:33
  on
• 12:33
  the
• 12:33
  music
• 12:33
  usage.
• 12:34
  If
• 12:34
  you
• 12:35
  are
• 12:35
  singing
• 12:36
  as
• 12:36
  a
• 12:36
  live
• 12:36
  musician,
• 12:37
  that's
• 12:38
  one
• 12:38
  license
• 12:38
  fee,
• 12:39
  and
• 12:39
  that's
• 12:40
  different.
• 12:40
  And
• 12:40
  the
• 12:40
  rates
• 12:41
  are
• 12:41
  different
• 12:41
  than
• 12:42
  if
• 12:42
  you
• 12:42
  were
• 12:42
  playing
• 12:43
  at
• 12:43
  a
• 12:43
  concert,
• 12:44
  for
• 12:44
  instance.
• 12:45
  And
• 12:45
  then
• 12:45
  what
• 12:46
  they
• 12:46
  do
• 12:46
  or
• 12:47
  what
• 12:47
  socan
• 12:47
  does
• 12:48
  is
• 12:48
  we
• 12:48
  have
• 12:49
  a
• 12:50
  census
• 12:50
  that's
• 12:51
  done
• 12:51
  by
• 12:51
  Nielsen
• 12:51
  and
• 12:51
  I'm
• 12:52
  sure
• 12:52
  you
• 12:52
  know
• 12:52
  of
• 12:52
  Nielsen,
• 12:53
  they
• 12:53
  are
• 12:53
  the
• 12:53
  ones,
• 12:53
  Billboard,
• 12:54
  Canada,
• 12:54
  all
• 12:55
  them,
• 12:55
  you
• 12:55
  know,
• 12:55
  they're
• 12:55
  the
• 12:55
  data
• 12:56
  company.
• 12:57
  And
• 12:57
  Nielsen
• 12:58
  actually
• 12:59
  has
• 12:59
  sensors
• 13:00
  that
• 13:00
  are
• 13:00
  placed
• 13:01
  in
• 13:01
  different
• 13:02
  metropolis
• 13:03
  areas
• 13:03
  to
• 13:03
  pick
• 13:04
  up
• 13:04
  the.
• 13:05
  The
• 13:05
  most
• 13:06
  popular
• 13:06
  music
• 13:07
  that's
• 13:07
  playing.
• 13:08
  So
• 13:08
  that.
• 13:08
  And
• 13:09
  we
• 13:09
  do
• 13:09
  a,
• 13:09
  what
• 13:09
  we
• 13:09
  call
• 13:10
  a
• 13:10
  census.
• 13:10
  Over
• 13:11
  21
• 13:11
  days,
• 13:12
  we're
• 13:12
  able
• 13:12
  to
• 13:13
  figure
• 13:13
  out
• 13:14
  what's
• 13:14
  the
• 13:14
  popular
• 13:15
  music
• 13:15
  that'
• 13:16
  playing
• 13:16
  in
• 13:16
  this
• 13:17
  quarter.
• 13:17
  And
• 13:18
  then
• 13:18
  that's
• 13:18
  how
• 13:18
  the
• 13:18
  royalties
• 13:19
  are
• 13:19
  disseminated.
• 13:20
  But
• 13:20
  if
• 13:20
  you
• 13:20
  are
• 13:21
  doing
• 13:21
  a
• 13:21
  concert
• 13:22
  at
• 13:23
  a
• 13:23
  local
• 13:23
  bar,
• 13:24
  let's
• 13:24
  say,
• 13:24
  or
• 13:24
  you're
• 13:24
  doing
• 13:25
  an
• 13:25
  event,
• 13:25
  you've
• 13:25
  promoted
• 13:26
  this,
• 13:27
  this
• 13:27
  event
• 13:27
  that
• 13:27
  you're
• 13:28
  doing,
• 13:28
  then
• 13:29
  it
• 13:29
  is
• 13:29
  the
• 13:29
  responsibility
• 13:30
  of
• 13:31
  the
• 13:31
  creative
• 13:31
  or
• 13:32
  the
• 13:32
  artist,
• 13:32
  whomever
• 13:33
  it
• 13:33
  is,
• 13:33
  that
• 13:33
  singing
• 13:34
  to
• 13:35
  let
• 13:35
  us
• 13:35
  know,
• 13:36
  A,
• 13:36
  that
• 13:36
  you
• 13:37
  performed
• 13:37
  at
• 13:37
  a
• 13:37
  concert
• 13:38
  so
• 13:38
  that
• 13:38
  you
• 13:38
  get
• 13:38
  your
• 13:39
  royalties
• 13:39
  and
• 13:40
  B,
• 13:40
  what
• 13:40
  was
• 13:40
  on
• 13:40
  your
• 13:41
  set
• 13:41
  list.
• 13:42
  Wow.
• 13:43
  So
• 13:44
  then
• 13:44
  you'll
• 13:44
  get
• 13:44
  what
• 13:45
  we
• 13:45
  call
• 13:45
  a
• 13:45
  direct
• 13:45
  distribution.
• 13:46
  And
• 13:47
  the
• 13:47
  way
• 13:47
  that
• 13:47
  that's
• 13:47
  done
• 13:48
  is
• 13:49
  you
• 13:50
  take,
• 13:50
  let's
• 13:50
  say
• 13:51
  the
• 13:51
  license
• 13:51
  fee
• 13:52
  that
• 13:52
  we
• 13:52
  receive
• 13:53
  from
• 13:54
  the
• 13:54
  venue
• 13:55
  is
• 13:55
  $500.
• 13:57
  And
• 13:57
  there
• 13:58
  were
• 13:58
  five
• 13:58
  songs
• 13:59
  performed
• 14:00
  throughout
• 14:00
  that
• 14:01
  concert.
• 14:01
  It's
• 14:01
  a
• 14:02
  really
• 14:02
  small
• 14:02
  concert.
• 14:03
  And
• 14:03
  there
• 14:03
  were
• 14:03
  five
• 14:03
  songs
• 14:04
  performed
• 14:04
  and
• 14:04
  you
• 14:05
  wrote
• 14:06
  and
• 14:07
  produced
• 14:07
  all
• 14:07
  of
• 14:07
  them.
• 14:08
  Well,
• 14:08
  we're.
• 14:09
  That
• 14:09
  $500
• 14:10
  is
• 14:10
  going
• 14:10
  to
• 14:10
  be
• 14:11
  divided
• 14:11
  by
• 14:11
  the
• 14:12
  five
• 14:12
  songs,
• 14:12
  which
• 14:12
  means
• 14:12
  dol
• 14:13
  per
• 14:13
  song.
• 14:14
  And
• 14:14
  if
• 14:14
  you
• 14:15
  wrote
• 14:15
  and
• 14:15
  recorded
• 14:16
  everything
• 14:16
  and
• 14:17
  there's
• 14:17
  no
• 14:17
  other
• 14:18
  creative,
• 14:18
  you
• 14:18
  get
• 14:19
  that
• 14:19
  $500.
• 14:20
  But
• 14:20
  if
• 14:21
  each
• 14:21
  of
• 14:21
  them
• 14:21
  has
• 14:22
  a
• 14:22
  co
• 14:23
  writer
• 14:23
  or
• 14:24
  a
• 14:24
  producer,
• 14:24
  let's
• 14:25
  say,
• 14:25
  then
• 14:26
  of
• 14:26
  each
• 14:26
  song
• 14:27
  you
• 14:27
  get
• 14:27
  $50
• 14:28
  and
• 14:28
  your
• 14:28
  producer
• 14:29
  gets
• 14:29
  $50.
• 14:31
  Huh?
• 14:31
  I
• 14:31
  don't
• 14:32
  think
• 14:32
  a
• 14:32
  lot
• 14:32
  of
• 14:32
  artists
• 14:33
  know
• 14:33
  that.
• 14:34
  I'm
• 14:34
  certain
• 14:35
  that
• 14:35
  a
• 14:35
  lot
• 14:35
  of
• 14:35
  people
• 14:36
  do
• 14:36
  not
• 14:36
  know
• 14:36
  that.
• 14:38
  That's
• 14:39
  why
• 14:39
  it's
• 14:39
  so
• 14:39
  important.
• 14:40
  It
• 14:40
  is
• 14:40
  so
• 14:41
  important
• 14:41
  to
• 14:41
  make
• 14:41
  sure
• 14:42
  that
• 14:42
  if
• 14:42
  you
• 14:42
  do
• 14:43
  whatever
• 14:44
  you
• 14:45
  are
• 14:45
  performing,
• 14:46
  make
• 14:46
  sure
• 14:47
  you
• 14:47
  take
• 14:47
  note
• 14:48
  of
• 14:48
  that
• 14:48
  and
• 14:48
  you
• 14:48
  let
• 14:49
  socan
• 14:49
  know,
• 14:49
  because
• 14:50
  we
• 14:50
  are
• 14:50
  getting
• 14:50
  money
• 14:51
  on
• 14:51
  the
• 14:51
  back
• 14:51
  end.
• 14:52
  And
• 14:52
  if
• 14:52
  we
• 14:52
  haven't
• 14:53
  gotten
• 14:53
  money,
• 14:54
  because
• 14:54
  the
• 14:54
  only
• 14:54
  way
• 14:54
  a
• 14:54
  royalty
• 14:55
  is
• 14:55
  created
• 14:55
  is
• 14:55
  if
• 14:56
  a
• 14:56
  license
• 14:56
  fee
• 14:56
  is
• 14:56
  paid.
• 14:57
  So
• 14:57
  if
• 14:57
  we
• 14:57
  haven't
• 14:58
  gotten
• 14:58
  money,
• 14:58
  and
• 14:59
  I'm
• 15:00
  noticing
• 15:00
  this
• 15:00
  in
• 15:00
  some
• 15:01
  areas
• 15:01
  where
• 15:02
  venues,
• 15:02
  whether
• 15:03
  it
• 15:03
  be
• 15:03
  lack
• 15:03
  of
• 15:04
  education
• 15:04
  or
• 15:05
  trying
• 15:05
  to
• 15:05
  go
• 15:06
  around
• 15:07
  what
• 15:07
  they're
• 15:07
  supposed
• 15:08
  to
• 15:08
  do,
• 15:08
  if
• 15:08
  I
• 15:09
  hear
• 15:09
  from
• 15:09
  you
• 15:09
  that
• 15:10
  you've
• 15:10
  performed
• 15:10
  at
• 15:11
  a
• 15:11
  venue
• 15:11
  that
• 15:11
  hasn't
• 15:11
  paid
• 15:12
  me
• 15:12
  a
• 15:12
  license
• 15:12
  fee,
• 15:13
  well,
• 15:13
  my
• 15:13
  job
• 15:14
  then
• 15:14
  is
• 15:14
  to
• 15:14
  go
• 15:15
  and
• 15:15
  get
• 15:15
  that
• 15:15
  license
• 15:15
  fee
• 15:16
  for
• 15:16
  you.
• 15:17
  Wow.
• 15:17
  Wow.
• 15:18
  I
• 15:19
  have
• 15:19
  no
• 15:19
  idea.
• 15:19
  This
• 15:20
  is
• 15:20
  incredible.
• 15:21
  Yeah.
• 15:21
  This
• 15:21
  is.
• 15:22
  Yeah.
• 15:22
  For
• 15:22
  everyone
• 15:23
  listening,
• 15:23
  this
• 15:23
  has
• 15:24
  definitely
• 15:24
  been
• 15:25
  one
• 15:25
  of
• 15:25
  our
• 15:26
  most
• 15:26
  informative.
• 15:27
  Informative
• 15:27
  conversations.