Latest / The Unified Brand - Branding Podcast
Why Great Brands Need Permission to Play — Paul Blackburn, Founder of Studio Blackburn
What if brand consistency is actually holding your brand back?
In this episode of The Unified Brand Podcast, Chris Outlaw sits down with Paul Blackburn, founder and CEO of Studio Blackburn, to explore why the strongest brands need more than rigid rules — they need permission to play.
Drawing on more than 25 years in design and branding, Paul shares how creativity, strategy and experimentation can work together to build brands with greater clarity and character.
They explore why measurement can sometimes suffocate great creative ideas, whether consistency is really the virtue brands assume it…
The skinny
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