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From Fandom to Outcomes: How Data, Attention and Context Are Reshaping Sports Advertising Dave Ajumobi, Two Circles
In this episode of Curation Conversations, Dave Ajumobi, former professional athlete and Programmatic Lead at sports and entertainment marketing business Two Circles, explores how sports advertising is evolving in a more fragmented, data-driven media landscape.
From understanding fan behavior to delivering measurable business outcomes, Dave shares how curation and programmatic work together to bring greater context, control and efficiency to modern media strategies.
The conversation covers the rise of omnichannel activation across CTV, digital out-of-home and audio, the importance of…
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