Gen Alpha: Meet the 13 Year Olds Shaping Beauty
Gen Alpha is here — and they’re already transforming beauty. From Sephora Kids to 13-year-old founders like Salish Matter (Sincerely Yours) and Coco Granderson (Yes Day), the next generation is growing up on skincare, self-care, and social media. In this episode of GlowJob, Julia and Sasa explore how brands are marketing to pre-teens, why parents are panicking, and what this means for the future of beauty culture.
Plus, a candid chat with 13-year-old Celia, who shares her skincare routine, favorite products (hello, Rare Beauty), and what “preppy” packaging really means to Gen Alpha. Spoiler…
The skinny
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