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SBP 241: The PostPod - Lessons from Omar Roubi, The Rise and Fall of a Promise
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Fresh off the Omar Roubi interview, Marc and Vassilis sit down for the PostPod to work through what stuck.
The uncomfortable one: when the business is broken, whose job is it to stop advertising? Target Canada ran full advertising cycles, back to school, holiday, the works, while shelves sat empty and the experience fell apart. So the spend did not just fail to help. It amplified a promise the business could not keep. "Expect more, pay less" landed as "expecting more, paying more."
They get into the reflex every marketer knows: use it or lose it, and the maturity it takes to…
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