Ep 1915 What is the "Red Car Theory" and How Can it Transform Your Team?

Basketball Coach Unplugged (A Basketball Coaching Podcast) · Apr 29, 2026 · 9m

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In this episode of Coach Unplugged, we dive into a psychological concept that is taking the coaching world by storm: The Red Car Theory. Have you ever decided to buy a specific car—let's say a red Jeep—and suddenly you start seeing that exact car on every corner, in every parking lot, and on every highway? Those cars didn't magically appear; they were always there. Your brain just started "highlighting" them because you told your Reticular Activating System (RAS) that they were important. In coaching, this is the ultimate tool for Intentional Excellence. If you don't…