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Transcript

The Business Most Salon Owners Accidentally Build · Salon Success Secrets — The podcast for salon owners who are done hustling harder and ready to break their revenue ceiling.

• 0:33
  SPEAKER_01: I want to say something today that's going to make some of you mad.
• 0:37
  SPEAKER_01: Um, and it's this that most of the busiest salon owners in this industry will never build a million-dollar salon.
• 0:46
  SPEAKER_01: Not because they're not talented, not because they're not working hard enough, they're actually working too hard in the wrong direction, and nobody ever told them there was a different direction available.
• 1:00
  SPEAKER_01: Meanwhile, some owners work fewer hours than everyone else in their market, and somehow they keep growing every single year without the burnout, without the constant fire drills.
• 1:13
  SPEAKER_01: You guys, that's not luck.
• 1:15
  SPEAKER_01: That's not talent either.
• 1:16
  SPEAKER_01: It's because they figured out something the rest of the industry hasn't.
• 1:21
  SPEAKER_01: You know, there are two completely different games being played in this business.
• 1:26
  SPEAKER_01: You know, one is trying to make money, the other is building an asset.
• 1:31
  SPEAKER_01: And today we're breaking down the difference.
• 1:34
  SPEAKER_01: And by the end of this episode, you're going to know exactly which game you've been playing for the last however many years.
• 1:41
  SPEAKER_01: So I want to take you back to when I bought my first salon.
• 1:45
  SPEAKER_01: Um, I bought it from my grandmother because grandmother, because I think a lot of you are going to recognize yourself in this story.
• 1:53
  SPEAKER_01: You know, I thought success meant working harder.
• 1:57
  SPEAKER_01: You know, more clients.
• 1:58
  SPEAKER_01: Oh, you can do 28 a day, Jim.
• 2:00
  SPEAKER_01: Nope, you could probably do 48 a day, like longer days, more Saturdays.
• 2:05
  SPEAKER_01: If something wasn't working, you know, I just worked harder.
• 2:08
  SPEAKER_01: And that was the only lever I knew how to pull because nobody had ever handed me a different one.
• 2:16
  SPEAKER_01: You know, and for a while it worked until it didn't.
• 2:19
  SPEAKER_01: Because eventually I realized every single dollar I earned depended on me personally being in the building.
• 2:26
  SPEAKER_01: If I got sick, revenue slowed.
• 2:29
  SPEAKER_01: If I wanted a vacation, revenue slowed.
• 2:31
  SPEAKER_01: If I wanted to actually be present for the people I loved, revenue slowed.
• 2:36
  SPEAKER_01: So I had to build a salon.
• 2:38
  SPEAKER_01: I built myself a job, a very stressful, very expensive job that happened to have my name on the lease.
• 2:46
  SPEAKER_01: And so here's the lie the whole industry has been sold.
• 2:49
  SPEAKER_01: And honestly, I believed it for years, right alongside everyone else.
• 2:54
  SPEAKER_01: You know, we think the goal is six figures, then we think the goal is seven figures, but revenue was never actually the goal.
• 3:02
  SPEAKER_01: Freedom was the goal, impact was the goal, peace was the goal, options were the goal.
• 3:07
  SPEAKER_01: Revenue is just the scoreboard, it's not the game.
• 3:10
  SPEAKER_01: And most owners have spent their entire career staring at the scoreboard, wondering why the game itself never gets easier.
• 3:19
  SPEAKER_01: So here's something fascinating Lindsay and I have noticed after talking to thousands of salon owners inside Salon Business School is every owner asks nearly identical questions.
• 3:31
  SPEAKER_01: And those questions are how do I find more stylists, more service providers, or how do I get more clients?
• 3:38
  SPEAKER_01: Uh, how do I get my team to sell retail?
• 3:41
  SPEAKER_01: Or how do I increase productivity?
• 3:43
  SPEAKER_01: Or how do I increase profit?
• 3:45
  SPEAKER_01: You know, they're different words, the same root problem underneath every single one of them.
• 3:51
  SPEAKER_01: The real question hiding under all of this is this how do I build a business that no longer depends entirely on me?
• 4:02
  SPEAKER_01: That's it.
• 4:03
  SPEAKER_01: That's the whole game.
• 4:06
  SPEAKER_00: Yeah, you know, and Jen's story is basically my story too.
• 4:10
  SPEAKER_00: And I guess it's a lot of yours listening right now as well.
• 4:14
  SPEAKER_00: So let's talk about why this happens to almost every single owner and more importantly, how you actually get out of it.
• 4:24
  SPEAKER_00: You know, we think every salon owner passes through street three stages, whether they realize it or not.
• 4:31
  SPEAKER_00: And stage one is the producer.
• 4:33
  SPEAKER_00: You know, you create value personally.
• 4:37
  SPEAKER_00: You're doing hair or skin, you're seeing guests, you're working incredibly hard.
• 4:43
  SPEAKER_00: And there's nothing wrong with that.
• 4:45
  SPEAKER_00: You know, it's where almost everyone starts, and honestly, it's where the skill gets built.
• 4:51
  SPEAKER_00: You know, nobody skips this stage, and nobody really should try to.
• 4:56
  SPEAKER_00: But at stage two is the manager, you know.
• 5:00
  SPEAKER_00: Now you're hiring, ordering inventory, fixing problems, doing payroll, answering a hundred texts a day, and putting out fires before your coffee even has the opportunity to go cold.
• 5:13
  SPEAKER_00: You know, but here's the trap inside of this stage.
• 5:16
  SPEAKER_00: Most owners think they've escaped stage one.
• 5:21
  SPEAKER_00: They haven't.
• 5:23
  SPEAKER_00: They've just traded one job for a different job with what they feel like is a nicer title on the door, you know.
• 5:32
  SPEAKER_00: And then we enter into stage three, which is the designer.
• 5:35
  SPEAKER_00: And this is where everything changes, you know.
• 5:39
  SPEAKER_00: Designers don't solve the same problem over and over.
• 5:43
  SPEAKER_00: They design a system that prevents the problem from ever happening again.
• 5:49
  SPEAKER_00: You know, designers don't motivate people every single day through sheer force or personality.
• 5:57
  SPEAKER_00: You know, they create an environment where motivation happens naturally because the environment itself is doing the work.
• 6:07
  SPEAKER_00: You know, designers don't personally carry the culture on their back, they create the conditions where the culture reproduces itself with or without them standing in the room.
• 6:20
  SPEAKER_00: And that is completely different work than what got you here, you know, and that's exactly why so many owners get stuck in stage two for years without ever noticing.
• 6:33
  SPEAKER_00: You know, I want to give you a picture of what this actually looks like because I think it's easier to see outside of our industry first.
• 6:42
  SPEAKER_00: I was eating at a local restaurant brewery recently, and I started noticing the machinery underneath the meal.
• 6:51
  SPEAKER_00: You know, when we walked in, they greet us this exact same way every time.
• 6:57
  SPEAKER_00: When we sat down, they asked if we had been there before.
• 7:01
  SPEAKER_00: And if we said yes, they welcomed us back and they mentioned the seasonal beer and what notes we might even be noticing.
• 7:10
  SPEAKER_00: It was like you were almost envisioning tasting it already, and it was like they'd been saving that line just for us.
• 7:18
  SPEAKER_00: And if we said no, they walked us through the menu in a way that made ordering feel effortless, and it made you kind of feel smart about beer, even if you weren't, you know.
• 7:27
  SPEAKER_00: And you guys, everything felt personal, none of it was accidental.
• 7:31
  SPEAKER_00: Someone designed that experience on a whiteboard long before we ever sat down.
• 7:38
  SPEAKER_00: You know, the server didn't invent it in that moment, the system created the experience, and the server just delivered it.
• 7:48
  SPEAKER_00: And you guys, that's exactly what million-dollar businesses do in any industry, including ours.
• 7:55
  SPEAKER_00: So let's bring that home.
• 7:57
  SPEAKER_00: A salon owner will say to us all the time, you know, I wish my team would greet guests better.
• 8:05
  SPEAKER_00: Okay, fair.
• 8:07
  SPEAKER_00: But did you build a system for that?
• 8:09
  SPEAKER_00: Did you train it?
• 8:11
  SPEAKER_00: Did you model it yourself in front of them more than once?
• 8:16
  SPEAKER_00: Did you practice it with them until it was boring?
• 8:19
  SPEAKER_00: You know, did you actually inspect it?
• 8:22
  SPEAKER_00: Or did you just hope it would happen because you mentioned it in a team meeting one time back in March?
• 8:29
  SPEAKER_00: You know, because hope is not a business strategy.
• 8:33
  SPEAKER_00: Systems are.
• 8:39
  SPEAKER_00: It is, yeah.
• 8:41
  SPEAKER_01: So the systems are the mechanism.
• 8:43
  SPEAKER_01: Let's talk about what actually has to change first, because you cannot build a system you don't believe you're allowed to build.
• 8:50
  SPEAKER_01: You know, here's the part nobody wants to talk about because it's the part that requires you to look in the mirror instead of at your schedule.
• 8:59
  SPEAKER_01: You know, every business grows to the level of the owner's identity, not their skill, not their work, work ethic, their identity.
• 9:10
  SPEAKER_01: If you still see yourself as the busiest stylist or service provider in the building, you will keep creating more work for the busiest stylist service provider in the building every single time, without exception.
• 9:23
  SPEAKER_01: But if you see yourself as the owner, an actual designer of the business, you'll begin creating systems instead.
• 9:30
  SPEAKER_01: And eventually those systems create the freedom you originally got into this industry for in the first place, back before all the fires started.
• 9:40
  SPEAKER_01: You know, Lindsay and I say this all the time inside Salon Business School.
• 9:44
  SPEAKER_01: A service provider creates income, a salon owner creates conditions.
• 9:49
  SPEAKER_01: Those are two different identities, you guys.
• 9:52
  SPEAKER_01: And different identities make different decisions every single day in ways you don't even notice until you zoom out far enough to see the pattern.
• 10:02
  SPEAKER_01: And once that identity actually shifts, here's what changes in practice.
• 10:07
  SPEAKER_01: You know, the owners that we've watched cross into seven figures think in a completely different language than the rest of the room.
• 10:14
  SPEAKER_01: Instead of asking, how do I work harder?
• 10:17
  SPEAKER_01: You know, they ask, what system produced this result?
• 10:21
  SPEAKER_01: You know, instead of asking, who messed this up, they ask, you know, what process allowed this to happen in the first place?
• 10:29
  SPEAKER_01: You know, instead of asking, how do I motivate my team?
• 10:33
  SPEAKER_01: They ask, what environment would naturally create motivation without me having to manufacture it every single morning?
• 10:42
  SPEAKER_01: You know, they stop solving today's problems and they stop and they start designing tomorrow's business.
• 10:48
  SPEAKER_01: You know, that single shift is the difference between a salon that owns you and a salon you own.
• 10:56
  SPEAKER_00: So true, Jen.
• 10:58
  SPEAKER_00: You know, and here's the part that surprises people most.
• 11:01
  SPEAKER_00: And it's the part I wish someone had told me decades earlier.
• 11:05
  SPEAKER_00: You know, the owners who eventually build million-dollar salons don't necessarily know more than everybody else in the room.
• 11:15
  SPEAKER_00: You know, some of them might actually know less than the owner sitting right next to them at a class.
• 11:21
  SPEAKER_00: They simply stopped being the bottleneck.
• 11:24
  SPEAKER_00: You know, every system they build buys back a little more freedom.
• 11:29
  SPEAKER_00: Every leader they develop multiplies their impact instead of just adding another line on their to-do list.
• 11:37
  SPEAKER_00: Every script, every process, every expectation, every scorecard, every coaching conversation, every documented standard.
• 11:48
  SPEAKER_00: Those are tiny, almost boring investments, but they compound over time in ways that feel invisible right up until the moment it is, it isn't, you know.
• 11:59
  SPEAKER_00: And people only ever see the million dollars.
• 12:04
  SPEAKER_00: They never see the thousand tiny decisions that made it inevitable years before anybody else in that room noticed anything had changed.
• 12:14
  SPEAKER_00: So here's what we want you to sit with today.
• 12:18
  SPEAKER_00: Stop asking what do I need to do next, and start asking, who do I need to become?
• 12:25
  SPEAKER_00: Because businesses rarely outgrow the identity of the person leading them.
• 12:32
  SPEAKER_00: They just wait patiently for that person to catch up.
• 12:36
  SPEAKER_00: And before you go solve the very next problem sitting on your desk, ask yourself one question.
• 12:42
  SPEAKER_00: Could I build a system so this problem never has to be solved again?
• 12:47
  SPEAKER_00: That one question can quietly change the entire trajectory of your business.
• 12:55
  SPEAKER_01: Hey, if this episode challenged the way you've been thinking about your salon, you know, do us a favor and send it to another salon owner, especially the one who's working harder than ever and still feels stuck.
• 13:09
  SPEAKER_01: They need to hear this today, not someday.
• 13:12
  SPEAKER_00: Yeah, and if you're ready to stop building a job and start building a business that actually creates freedom, that's exactly why we built salon business school.
• 13:19
  SPEAKER_00: Inside, we don't just teach marketing or hiring or leadership as separate skills.
• 13:24
  SPEAKER_00: We teach salon owners how to think differently in the first place.
• 13:28
  SPEAKER_00: Because when your thinking changes, your decisions change.
• 13:32
  SPEAKER_00: And when your decisions change, your business changes.
• 13:36
  SPEAKER_00: And that's what really builds a million dollar salon.
• 13:39
  SPEAKER_00: Not another Saturday, not another client, a different identity, running a different system.
• 13:46
  SPEAKER_00: We'll see you next episode.