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Why Cannabis Messaging Needs a Reset | TDR Cannabis in 5
Is the cannabis industry actually prepared for the messaging battle around rescheduling?Today on TDR Cannabis in Five, we’re looking at the communication gap Kyle Sherman from Flowhub has been calling out — where fear-based anti-cannabis campaigns are getting paid amplification while the industry still isn’t speaking with one unified voice.As more rumors of rescheduling circulate, opponents are pushing emotional narratives, while the regulated industry sits on real data — medical research, tax revenue, safety studies — but isn’t packaging it effectively.We walk through what Kyle’s seeing…
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