Latest / NO FILTER / I Read 10 Books That Changed My Life. Here_s What Will Change Yours(M4A_128K)
Transcript
- 0:00Speaker 1: I need to tell you something about books that no
- 0:02Speaker 1: one really says out loud. Most books don't change your life.
- 0:06Speaker 1: Most books give you a little dopamine here a feeling
- 0:08Speaker 1: smart for a week, and then you forget ninety percent
- 0:11Speaker 1: of what you read and go back to operating exactly
- 0:14Speaker 1: the same way you did before you opened page one.
- 0:17Speaker 1: You've experienced this. You read a book everyone raved about,
- 0:20Speaker 1: you nodded the whole way through, you told someone it
- 0:22Speaker 1: was really good, and then three months later you can't
- 0:25Speaker 1: remember a single idea from it that actually changed how
- 0:27Speaker 1: you live. That's not your fault, that's just most books.
- 0:31Speaker 1: They inform you without transforming you. They add to your
- 0:34Speaker 1: knowledge without changing your operating system. The ten books I'm
- 0:37Speaker 1: about to share with you are different, not because they're
- 0:40Speaker 1: the most popular or the most impressive on a shelf,
- 0:43Speaker 1: but because each one broke something in my brain. Each
- 0:47Speaker 1: one gave me a single idea, one idea that fundamentally
- 0:51Speaker 1: changed how I make decisions, how I see other people,
- 0:54Speaker 1: how I understand myself, or how I moved through the world.
- 0:58Speaker 1: And those ideas didn't stay on the page. They followed
- 1:01Speaker 1: me into my actual life and rearranged it. I'm not
- 1:05Speaker 1: going to summarize these books. Summaries are not that helpful.
- 1:08Speaker 1: I'm going to give you the one idea from each
- 1:11Speaker 1: book that hit me the hardest, explain why it matters,
- 1:15Speaker 1: and show you what changes when you actually absorb it.
- 1:19Speaker 1: Ten books, ten ideas, each one building on the last.
- 1:22Speaker 1: By the end of this video, you'll have a framework
- 1:25Speaker 1: for thinking, deciding, and living that took me years and
- 1:29Speaker 1: thousands of pages to assemble. And I'll tell you now,
- 1:33Speaker 1: Book number nine is the one that ties all the
- 1:35Speaker 1: others together. It's the one that made every other book
- 1:38Speaker 1: on the list makes sense. It's the oldest book on
- 1:41Speaker 1: the list by about three thousand years. I'd say, stay
- 1:44Speaker 1: for it, let's go. The first book on my list
- 1:47Speaker 1: is How to Decide by Annie Duke. Here's the lesson.
- 1:52Speaker 1: You are confusing the quality of your decisions with the
- 1:56Speaker 1: quality of your outcomes, and it's destroying your judgment. This
- 2:00Speaker 1: is the book I wish I'd read before I made
- 2:03Speaker 1: every major decision in my twenties, not because it tells
- 2:07Speaker 1: you what to decide, because it exposes the fundamental error
- 2:12Speaker 1: in how you evaluate your own decisions, an error you're
- 2:16Speaker 1: making every single day and don't even know it. Here's
- 2:19Speaker 1: the error. You judge your decisions by what happened after.
- 2:25Speaker 1: If the outcome was good, you assume the decision was good.
- 2:29Speaker 1: If the outcome was bad, you assume the decision was bad.
- 2:32Speaker 1: This feels so obviously correct that you've never questioned it.
- 2:36Speaker 1: But Annie Duke, a former professional poker player who went
- 2:40Speaker 1: on to study decision science, dismantles this completely. She calls
- 2:45Speaker 1: it resulting judging a decision by its result rather than
- 2:50Speaker 1: by the quality of the process that led to it.
- 2:53Speaker 1: And resulting is everywhere. You took a job and it
- 2:56Speaker 1: worked out, you think, great decision. Your friend took the
- 3:00Speaker 1: same job and it didn't work out. Bad decision. But
- 3:03Speaker 1: the decision was identical, the information available was identical, the
- 3:07Speaker 1: reasoning was identical. The only difference was what happened next,
- 3:11Speaker 1: which in most real world situations involves a massive amount
- 3:15Speaker 1: of luck, timing, and randomness that had nothing to do
- 3:19Speaker 1: with the quality of the choice. Here's why this matters
- 3:22Speaker 1: so much. If you judge decisions only by outcomes, you
- 3:27Speaker 1: learn the wrong lessons from your own life. You abandon
- 3:31Speaker 1: good strategies because they had bad results. You double down
- 3:35Speaker 1: on bad strategies because they happened to work, You become
- 3:38Speaker 1: superstitious instead of strategic. You let randomness rewrite your playbook.
- 3:43Speaker 1: The shift is this, start evaluating decisions at the moment
- 3:48Speaker 1: you made them with the information you had at the time,
- 3:52Speaker 1: not with the information you have now. Ask yourself, given
- 3:56Speaker 1: what I knew then, was that a reasonable choice? If yes,
- 4:01Speaker 1: a bad outcome doesn't make it a bad decision. I'll
- 4:04Speaker 1: give you an example. Let's say you analyze something perfectly
- 4:08Speaker 1: as an investment. You got really strategic about it, you
- 4:12Speaker 1: look to every part of it. You finally put some
- 4:14Speaker 1: money in and it didn't pay off. You would say
- 4:17Speaker 1: it was a bad decision to invest or that your
- 4:20Speaker 1: process was flawed. But let's say you just threw in
- 4:23Speaker 1: some money into something because you felt like in and
- 4:26Speaker 1: you felt some moment that day and it turned into
- 4:28Speaker 1: a great decision. You'll say, hey, I'm a lucky person.
- 4:30Speaker 1: I'm just going to do that again. This distinction separating
- 4:34Speaker 1: decision quality from outcome quality will make you a sharper
- 4:38Speaker 1: thinker than ninety nine percent of people you know, because
- 4:42Speaker 1: almost everyone is letting hindsight rewrite their judgment, and hindsight
- 4:47Speaker 1: is a liar. Dressed as a teacher. Book number two
- 4:50Speaker 1: is Finding Your Element by Ken Robinson. Here's the lesson.
- 4:55Speaker 1: You were not designed for one purpose. You were designed
- 4:58Speaker 1: for an intersection, and you've probably been looking in the
- 5:02Speaker 1: wrong place. Everyone wants to find their passion. Ken Robinson's
- 5:07Speaker 1: work helped me realize very early in my life why
- 5:10Speaker 1: that search feels so impossible. Because you're looking for one thing,
- 5:15Speaker 1: a single calling, one career, one label, one answer to
- 5:19Speaker 1: what will you put on earth to do? And that framing,
- 5:22Speaker 1: that framing of a single discoverable purpose is why you
- 5:26Speaker 1: feel lost. Because for most people, the purpose isn't a
- 5:31Speaker 1: single thing. It's an intersection. Robin calls it your element,
- 5:36Speaker 1: the place where natural aptitude meets personal passion. Not aptitude alone.
- 5:41Speaker 1: Plenty of people are good at things they hate, not
- 5:43Speaker 1: passion alone. Plenty of people love things they'll never be
- 5:46Speaker 1: good at. The element is where the two overlap. And
- 5:50Speaker 1: here's what Robinson understood that most career advice ignores. The
- 5:55Speaker 1: element is almost never found through introspection. It's found through exposure.
- 6:01Speaker 1: You can't think your way to your purpose. You have
- 6:04Speaker 1: to collide with it. You have to try things, fail
- 6:07Speaker 1: at things, stumble into rooms you didn't plan to enter,
- 6:10Speaker 1: and pay attention to the moments when time disappears, when
- 6:13Speaker 1: the work stops feeling like work and starts feeling like breathing,
- 6:17Speaker 1: and those moments will never happen in the place you
- 6:19Speaker 1: expected them to. The reason this book changed my life
- 6:23Speaker 1: is that it gave me permission to stop searching for
- 6:25Speaker 1: one thing and start paying attention to what was already
- 6:28Speaker 1: happening at the edges. The skills I was developing over here,
- 6:32Speaker 1: the curiosity I couldn't explain over there, the conversations that
- 6:35Speaker 1: energized me that had nothing to do with my job title.
- 6:39Speaker 1: Robinson showed me that the element isn't found by narrowing down.
- 6:43Speaker 1: It's found by paying attention to where your different interests, skills,
- 6:47Speaker 1: and fascinations collide. Mine happened to be monk teachings with
- 6:52Speaker 1: media and with management, and when I worked in business.
- 6:56Speaker 1: The intersection is the purpose, and you've probably been standing
- 6:59Speaker 1: in it for years without recognizing it because it doesn't
- 7:03Speaker 1: match the single label format the world told you to
- 7:06Speaker 1: look for. Book number three is The Organized Mind by
- 7:10Speaker 1: Daniel Leviton. Here's the lesson. Your brain was never designed
- 7:15Speaker 1: to hold the life you're asking it to hold, and
- 7:18Speaker 1: every ounce of mental clutter is costing you intelligence. This
- 7:22Speaker 1: is the book that made me understand why I felt
- 7:25Speaker 1: stupid on my most productive days and sharp on my
- 7:29Speaker 1: laziest ones. And the reason was embarrassingly simple. I was
- 7:33Speaker 1: using my brain wrong, not metaphorically, neurologically. Daniel Leviton is
- 7:39Speaker 1: a neuroscientist at McGill University, and his core argument is
- 7:43Speaker 1: devastating in its clarity. Your brain's processing capacity is finite
- 7:48Speaker 1: and measurable. Every decision you make, what to eat, what
- 7:51Speaker 1: to wear, whether to answer that text, where you put
- 7:54Speaker 1: your keys uses the same neural resources as your most
- 7:58Speaker 1: important creative and analytical work. Your brain does not have
- 8:03Speaker 1: separate budgets for trivial decisions and important decisions. It is
- 8:07Speaker 1: one budget, and you are blowing most of it before
- 8:10Speaker 1: noon on things that don't matter. The research he sites
- 8:14Speaker 1: is staggering. The average person makes approximately thirty five thousand
- 8:19Speaker 1: decisions per day, thirty five thousand. Most of them are
- 8:23Speaker 1: micro decisions you don't even notice, but your prefront or
- 8:27Speaker 1: cortex notices every single one, and each one drains the
- 8:31Speaker 1: same tank that you need for the work that actually matters.
- 8:35Speaker 1: Here's the idea that rewired me. Every piece of information
- 8:39Speaker 1: you're holding in your head instead of writing down, every decision,
- 8:43Speaker 1: you're making in real time, instead of making in advance,
- 8:46Speaker 1: every open loop you're tracking mentally instead of externally. All
- 8:51Speaker 1: of it is taxing your working memory and reducing your
- 8:54Speaker 1: available IQ literally, not figuratively. You're making yourself measure dumber
- 9:00Speaker 1: by trying to keep everything in your head. The fix
- 9:03Speaker 1: is not productivity hacks. The fix is externalization. Get everything
- 9:08Speaker 1: out of your head and into a system, any system.
- 9:12Speaker 1: Write down the decisions, automate the routines, put the keys
- 9:15Speaker 1: in the same place every day. Not because your type A,
- 9:18Speaker 1: because every micro decision you eliminate frees up neural bandwidth
- 9:23Speaker 1: for the thinking that actually matters. The most organized people
- 9:27Speaker 1: in the world aren't organized because they love order. They're
- 9:30Speaker 1: organized because they understand the neurological cost of disorder and
- 9:35Speaker 1: they refuse to pay it. Book number four is the
- 9:38Speaker 1: Courage to be disliked. Here's the lesson. You're not living
- 9:42Speaker 1: your life. You're living your fear of other people's judgment,
- 9:46Speaker 1: and it has cost you everything authentic about you. This
- 9:50Speaker 1: is the book that makes you angry. First and feel free. Second,
- 9:53Speaker 1: because it's central argument attacks the one thing most of
- 9:56Speaker 1: us have built our entire identity around and we don't
- 9:59Speaker 1: even realize it. The book is structured as a conversation
- 10:02Speaker 1: between a philosopher and a young man. The philosopher draws
- 10:06Speaker 1: on the work of Alfred Adler, the third giant of
- 10:10Speaker 1: psychology alongside Freud and Young, whose ideas have been largely
- 10:14Speaker 1: overlooked in the West but are foundational in Japan. And
- 10:18Speaker 1: Adler's central claim is the one thing that will make
- 10:21Speaker 1: you want to throw this book across the room before
- 10:24Speaker 1: you realize it's true. All problems are interpersonal relationship problems,
- 10:29Speaker 1: every single one, not most all. Your anxiety about your career,
- 10:34Speaker 1: that's anxiety about how other people will judge your career.
- 10:37Speaker 1: Your dissatisfaction with your body, that's dissatisfaction filtered through how
- 10:42Speaker 1: you believe others perceive your body. Your reluctance to pursue
- 10:45Speaker 1: the thing you actually want. That's calculation, unconscious, instant, and
- 10:49Speaker 1: devastating about what pursuing it would cost you in other
- 10:53Speaker 1: people's eyes. Adler called this separation of tasks, and it's
- 10:58Speaker 1: the single most liberating frame work I've ever encountered. The
- 11:02Speaker 1: idea is this, in any situation, there are your tasks
- 11:06Speaker 1: and there are other people's tasks. Your task is to
- 11:09Speaker 1: live according to your values, to do your best work,
- 11:13Speaker 1: to be honest, to act with integrity. Other people's task
- 11:17Speaker 1: is to have their opinion about it. Their judgment is
- 11:19Speaker 1: their task, not yours. And the moment you start doing
- 11:23Speaker 1: your tasks while also trying to manage their tasks, their perceptions,
- 11:27Speaker 1: their expectations, their approval, you lose the ability to do
- 11:32Speaker 1: either one. Well, here's what makes this so difficult. Doctor
- 11:35Speaker 1: Naomi Eisenberger's fMRI research at UCLA, the same research that
- 11:40Speaker 1: showed social rejection activates the brain's physical pain matrix, explains
- 11:45Speaker 1: why we're so enslaved to the opinions of others. Disapproval
- 11:49Speaker 1: doesn't feel like an option, It feels like a threat.
- 11:53Speaker 1: Your nervous system processes the possibility of being disliked using
- 11:58Speaker 1: the same neural hardware it uses is for physical danger.
- 12:02Speaker 1: So when I tell you to stop caring what people think,
- 12:05Speaker 1: your brain here is stop protecting yourself from harm. No wonder,
- 12:10Speaker 1: it sounds impossible, But here's what the book showed me
- 12:13Speaker 1: that changed everything. The freedom you're looking for the freedom
- 12:17Speaker 1: to pursue what matters to you, to be who you
- 12:20Speaker 1: actually are, to stop performing and start living. That freedom
- 12:24Speaker 1: has a price, and the price is being disliked, not
- 12:27Speaker 1: by everyone, but by some people. The people who preferred
- 12:31Speaker 1: the performing version of you, the people whose expectations you
- 12:34Speaker 1: were carrying, the people whose approval was running your life
- 12:37Speaker 1: without your conscious permission. You cannot be free and universally
- 12:42Speaker 1: approved of at the same time. Those two things are
- 12:45Speaker 1: mutually exclusive. Every authentic life in human history has been
- 12:50Speaker 1: built on the willingness to disappoint someone, and the person
- 12:53Speaker 1: you're most afraid of disappointing is almost certainly the person
- 12:57Speaker 1: who's approval has been costing you the most, controlling you
- 13:00Speaker 1: the most. The courage to be disliked is not arrogance,
- 13:04Speaker 1: it's not selfishness. It's the prerequisite for an honest life.
- 13:09Speaker 1: An honest life, Adler would argue, and I now believe,
- 13:12Speaker 1: is the only life that doesn't eventually collapse under the
- 13:16Speaker 1: weight of its own performance. Mother's Day is a moment
- 13:19Speaker 1: to pause and really think about the woman who shaped
- 13:22Speaker 1: so much of who we are, the one who dreamed
- 13:25Speaker 1: before we knew how to dream. For ourselves, the one
- 13:27Speaker 1: who kept going even when things were hard, the one
- 13:30Speaker 1: who showed up again and again, often without needing recognition.
- 13:34Speaker 1: This Mother's Day, celebrate her with something that reflects not
- 13:38Speaker 1: just what she's done, but who she is. With Pandora Jewelry,
- 13:42Speaker 1: you can choose a piece that holds meaning, something that
- 13:45Speaker 1: represents your relationship, your memories, your journey together and what
- 13:49Speaker 1: I love is how you can make it personal. You
- 13:51Speaker 1: can engrave something in your own handwriting a date, a name,
- 13:55Speaker 1: of phrase that only the two of you understand. Because
- 13:58Speaker 1: sometimes the smallest details carry the deepest meaning. Because the
- 14:03Speaker 1: best Mother's Day gift doesn't just say I love you,
- 14:06Speaker 1: It says I see You find the perfect Mother's Day
- 14:10Speaker 1: gift at your local Pandora store or online at Pandora
- 14:14Speaker 1: dot Net. Book number five, Thinking Fast and Slow by
- 14:18Speaker 1: Daniel Kahnman the lesson you have two brains and they're
- 14:22Speaker 1: lying to each other, and the one you trust most
- 14:25Speaker 1: is the one that's wrong most often. This book showed
- 14:29Speaker 1: me that the machine I was using to navigate the world,
- 14:31Speaker 1: my own brain, is far less reliable than I believed. Conman,
- 14:35Speaker 1: who won the Nobel Prize in Economics despite being a psychologist,
- 14:39Speaker 1: which would tell you something about the importance of his work.
- 14:42Speaker 1: Spent decades with his research partner Amos Tweersky, mapping the
- 14:46Speaker 1: systematic errors in human judgment, not random errors, systematic ones,
- 14:52Speaker 1: predictable ones, errors that repeat across every culture, every education level,
- 14:57Speaker 1: every IQ bracket. His framework is perceptively simple. You have
- 15:01Speaker 1: two cognitive systems. System one is fast, automatic, intuitive, and effortless.
- 15:06Speaker 1: It's the system that reads facial expressions, finishes sentences, and
- 15:10Speaker 1: makes snap judgments in milliseconds. System two is slow, deliberate, analytical,
- 15:15Speaker 1: and effortful. It's the system that does math, evaluates evidence,
- 15:20Speaker 1: and makes complex decisions. Here's the problem. System one runs
- 15:24Speaker 1: the show approximately ninety five percent of the time, and
- 15:27Speaker 1: System one, for all its speed and efficiency, is riddled
- 15:31Speaker 1: with biases. It uses mental shortcuts, heuristics that are often
- 15:36Speaker 1: useful but frequently catastrophically wrong. It anchors the irrelevant numbers.
- 15:41Speaker 1: It confuses how easily it can recall something with how
- 15:44Speaker 1: likely that thing is. It substitutes easy questions for hard
- 15:48Speaker 1: ones without telling you it made the swap. But the
- 15:51Speaker 1: real devastation is this System one doesn't just make errors.
- 15:55Speaker 1: It makes errors and then delivers the answer to system
- 15:58Speaker 1: two with absolute confidentdence. You don't feel the bias operating,
- 16:03Speaker 1: You feel the certainty. The intuition arrives, and it feels right.
- 16:07Speaker 1: It feels like truth. And System two, which is supposed
- 16:10Speaker 1: to be the fact checker, is lazy. It mostly rubber
- 16:14Speaker 1: stamps whatever System one delivers, because engaging system two is
- 16:18Speaker 1: metabolically expensive. Your brain would rather be wrong effortlessly than
- 16:24Speaker 1: right effort fully. The single idea that changed my life,
- 16:28Speaker 1: The feeling of certainty is not evidence of accuracy. The
- 16:33Speaker 1: strength of your intuition about something, how right it feels,
- 16:36Speaker 1: how obvious it seems, how confident you are, has almost
- 16:40Speaker 1: no correlation with whether you're actually correct. Canman proved this
- 16:44Speaker 1: across hundreds of studies. Confidence is not a signal of truth.
- 16:48Speaker 1: It is a signal of cognitive fluency. It means the
- 16:51Speaker 1: thought was easy to produce. That's it. After this book,
- 16:55Speaker 1: I started treating my strongest intuitions with the most suspicion,
- 16:58Speaker 1: not the least, because the most when I feel most
- 17:01Speaker 1: certain are precisely the moments when System one is most
- 17:04Speaker 1: likely to hijacked the process and the question I now
- 17:08Speaker 1: ask myself before every important decision. Am I sure about
- 17:12Speaker 1: this because I've thought it through? Or am I sure
- 17:15Speaker 1: about this because it feels easy? Has saved me from
- 17:18Speaker 1: more bad calls than any other mental tool I own.
- 17:22Speaker 1: Book number six is called Flow by me Hi Chick
- 17:26Speaker 1: sent me High. Here's the lesson. Happiness is not a
- 17:30Speaker 1: destination or an emotion. It's a state of absorption that
- 17:34Speaker 1: you can engineer. This is the book that solved the
- 17:37Speaker 1: happiness question for me, not by answering it, by making
- 17:40Speaker 1: me realize I'd been asking the wrong question entirely. Most
- 17:43Speaker 1: people spend their twenties chasing happiness as if it were
- 17:46Speaker 1: a place they could arrive at. If they got the
- 17:48Speaker 1: right job, the right relationship, the right body, the right
- 17:51Speaker 1: bank balance, they'd arrived, they'd feel it. The pursuer would
- 17:54Speaker 1: be over Flow takes it differently. Me Hi Jick sent
- 17:58Speaker 1: me High. As psychologist whose name I practice pronouncing for
- 18:01Speaker 1: longer than I'd like to admit, studied happiness for decades,
- 18:04Speaker 1: not by asking people if they were happy, by interrupting
- 18:08Speaker 1: people throughout their day and asking what they were doing
- 18:11Speaker 1: and how they felt in that moment. Thousands of people,
- 18:15Speaker 1: hundreds of thousands of data points across cultures, demographics, and
- 18:18Speaker 1: income levels. What he found destroyed the conventional model. The
- 18:23Speaker 1: moments when people reported the highest levels of fulfillment, joy,
- 18:27Speaker 1: and aliveness were not moments of relaxation, leisure, or reward.
- 18:32Speaker 1: There were moments of deep absorption in a challenging task,
- 18:36Speaker 1: moments where their skill level was perfectly matched to the
- 18:39Speaker 1: difficulty of what they were doing, not too easy, not
- 18:43Speaker 1: too hard, but right at the edge of their ability.
- 18:46Speaker 1: Let me explain this. If you're doing something where your
- 18:49Speaker 1: skills are above the challenge, you'll feel bored. If you
- 18:53Speaker 1: do something where your challenge is above your skills, you'll
- 18:56Speaker 1: feel lost and confused. But if you have your challenge
- 19:00Speaker 1: in your skills match, you will experience flow. So in
- 19:04Speaker 1: any given situation, you either have to increase your skills
- 19:07Speaker 1: or increase your challenge. Mihi called this flow state. The
- 19:11Speaker 1: people who experienced the most flow, and therefore the most
- 19:14Speaker 1: moment to moment happiness, were not the wealthiest, not the
- 19:17Speaker 1: most successful, or the most celebrated. They were the ones
- 19:20Speaker 1: who had structured their lives around activities that demanded their
- 19:23Speaker 1: full attention and pushed the edge of their capability This
- 19:27Speaker 1: means happiness is not something you achieve after the work
- 19:30Speaker 1: is done. It's something you experience during the work, if
- 19:33Speaker 1: the work is the right challenge and the right skill.
- 19:36Speaker 1: Book Number seven is The Lean Startup by Eric Rice.
- 19:40Speaker 1: Here's the lesson. You don't fail because you built the
- 19:43Speaker 1: wrong thing. You fail because you built the perfect version
- 19:47Speaker 1: of something nobody asked for. This is the book that
- 19:50Speaker 1: cured me of the most dangerous mindset you can develop
- 19:53Speaker 1: in your twenties, perfectionism disguised as preparation. Here's what I
- 19:58Speaker 1: used to do. I'd have an idea for a project,
- 20:00Speaker 1: to business, a piece of content, a life change, whatever,
- 20:03Speaker 1: and for weeks, sometimes months, I'd be perfecting, refining, trying
- 20:08Speaker 1: to figure it out, making sure it was exactly right
- 20:11Speaker 1: before I showed it to anyone. And then when I
- 20:13Speaker 1: finally revealed this polished, meticulously crafted thing to the world,
- 20:17Speaker 1: the world would shrug, not because the execution was bad,
- 20:20Speaker 1: but because the premise was wrong. I'd spent months building
- 20:23Speaker 1: a beautiful answer to a question nobody was asking. Eric
- 20:27Speaker 1: Ryce calls this the fundamental startup fallacy, and it applies
- 20:31Speaker 1: to far more than startups. It applies to careers. Creative work,
- 20:34Speaker 1: to relationships, to every domain where you're building something you
- 20:38Speaker 1: hope other people will value. The fallacy is this, you
- 20:42Speaker 1: assume you know what people want, you build the complete
- 20:45Speaker 1: version in isolation, and you treat the launch as a
- 20:48Speaker 1: single high stakes part or fail moment. That model fails
- 20:52Speaker 1: at a staggering rate, not because of bad execution, but
- 20:55Speaker 1: because of untested assumptions. Rise's solution is the minimum viable product,
- 21:01Speaker 1: the MVP, and the MVP is not, as most people think,
- 21:05Speaker 1: a worst version of your idea. It's the smallest possible
- 21:09Speaker 1: version that lets you test whether your core assumption is
- 21:13Speaker 1: correct before you invest months or years building on top
- 21:17Speaker 1: of it. It's not about lowering your standards. It's about
- 21:20Speaker 1: learning before you build, rather than building and hoping you learn.
- 21:24Speaker 1: Here's the idea that rewired me. The fastest path to
- 21:28Speaker 1: something great is not perfecting. It's exposing your imperfect thing
- 21:33Speaker 1: to reality as early as possible, listening to what reality
- 21:37Speaker 1: says back, and iterating ship it ugly, ship it, in complete,
- 21:41Speaker 1: Ship it scared because a mediocre thing that has been
- 21:45Speaker 1: tested against the real world will evolve into something greater
- 21:49Speaker 1: faster than a perfect thing that has only been tested
- 21:52Speaker 1: against your own assumptions. This applies to everything businesses, for sure,
- 21:56Speaker 1: but not just products. That conversation you've been rehearsing in
- 21:59Speaker 1: your head for weeks, have the messy version. Now that
- 22:03Speaker 1: career change you've been planning in a spreadsheet for six months.
- 22:06Speaker 1: Run a small experiment this week. That creative project you
- 22:09Speaker 1: keep perfecting in private, Publish the rough draft, the video,
- 22:13Speaker 1: the podcast, whatever it may be. Let reality be your editor.
- 22:17Speaker 1: It's better at the job than you are. Book number
- 22:20Speaker 1: eight is The Righteous Mind by Jonathan Height. You can
- 22:24Speaker 1: tell I've read this one a few terms. I've lost
- 22:26Speaker 1: the cover. Here's the lesson. You don't use reason to
- 22:29Speaker 1: form your beliefs. You use your beliefs to select your reasons.
- 22:34Speaker 1: And everyone you disagree with is doing the same thing.
- 22:38Speaker 1: This is the book that changed how I debate and
- 22:41Speaker 1: discuss things, how I listen, and how I think about
- 22:43Speaker 1: every person I've ever dismissed as wrong. Jonathan Height is
- 22:47Speaker 1: a social psychologist to NYU, and his central argument is
- 22:51Speaker 1: one of the most humbling findings in modern psychology. Moral
- 22:55Speaker 1: reasoning is not what you think it is. You think
- 22:58Speaker 1: you arrive at your moral and polite beliefs through careful thought, evidence, evaluation,
- 23:03Speaker 1: and logical analysis. You don't. You arrive at them through intuition,
- 23:08Speaker 1: a fast, automatic emotional response, and then you construct rational
- 23:12Speaker 1: sounding arguments after the fact to justify what you already feel.
- 23:16Speaker 1: Height's metaphor is devastating. Reason is not the driver, it's
- 23:20Speaker 1: the press secretary. The driver is intuition. The press secretary's
- 23:24Speaker 1: job is not to seek truth. It's to defend the
- 23:27Speaker 1: position the driver already took. And the press secretary is
- 23:31Speaker 1: brilliant at its job. It can find evidence for anything.
- 23:34Speaker 1: It can construct a compelling case for any position, not
- 23:37Speaker 1: because the position is correct, because that's what press secretaries do.
- 23:42Speaker 1: This means that when you're in an argument with someone
- 23:44Speaker 1: about values, about any charge topic, you're not watching two
- 23:48Speaker 1: rational minds clash. You're watching two press secretaries perform. Neither
- 23:53Speaker 1: one is seeking truth. Both are defending the intuition that
- 23:57Speaker 1: was already there before the first word was spoken. But
- 24:01Speaker 1: here's the part that should change how you engage with
- 24:03Speaker 1: everyone you disagree with. Height identify six moral foundations care, fairness, liberty, loyalty, authority,
- 24:12Speaker 1: and sanctity that function like taste buds for moral judgment.
- 24:17Speaker 1: Different people in different cultures weight these foundations differently. Liberals
- 24:21Speaker 1: tend to weight care and fairness heavily, and discount loyalty, authority,
- 24:25Speaker 1: and sanctity. Conservatives tend to weight all six more equally.
- 24:30Speaker 1: Neither configuration is wrong. They're different moral palettes, and the
- 24:34Speaker 1: person you think is insane, the person whose views make
- 24:37Speaker 1: no sense to you, whose positions seem cruel or naive
- 24:40Speaker 1: or backwards, is not operating without morality. They're operating on
- 24:44Speaker 1: a different combination of the same moral ingredients you use.
- 24:48Speaker 1: They're tasting the same meal with a different tongue. After
- 24:52Speaker 1: this book, I stop trying to win arguments, because winning
- 24:56Speaker 1: an argument means convincing someone's press secretary, which changes nothing. Instead,
- 25:01Speaker 1: I started trying to understand which moral foundations the other
- 25:05Speaker 1: person was weighing most heavily. What are they actually protecting,
- 25:09Speaker 1: What value are they afraid of losing? What do they
- 25:12Speaker 1: care about that I'm not seeing The moment you understand
- 25:15Speaker 1: someone's moral foundation, even if you disagree with their conclusion,
- 25:19Speaker 1: something shifts. They stop seeming like an idiot to you.
- 25:23Speaker 1: They become a person navigating the same complex world with
- 25:26Speaker 1: a different moral instrument panel. And that shift from dismissal
- 25:31Speaker 1: to understanding is not weakness. It's the beginning of actual wisdom.
- 25:36Speaker 1: Book number nine is the Barga Ghita. Here's the lesson.
- 25:40Speaker 1: You have the right to the work, but never to
- 25:42Speaker 1: the fruit of the work. And this single idea makes
- 25:45Speaker 1: every other book on this list makes sense. I told
- 25:48Speaker 1: you at the beginning to stay for this one. It's
- 25:50Speaker 1: a conversation between a warrior named Origin and his charity,
- 25:53Speaker 1: a Krishna, who also happens to be God. Origin is
- 25:56Speaker 1: standing on a battlefield about to enter a war, and
- 25:59Speaker 1: he's paralyzed not by fear, but by overthinking his calculating outcomes,
- 26:05Speaker 1: weighing consequences, trapped in the infinite loop of what if
- 26:08Speaker 1: I'm wrong? Sound familiar. Christian's instruction to Origin, the central
- 26:12Speaker 1: teaching of the entire text, is contained in one verse,
- 26:15Speaker 1: chapter two, verse forty seven, and it is, without exaggeration,
- 26:20Speaker 1: the single most powerful operating instruction I have ever encountered.
- 26:24Speaker 1: You have the right to your work, but never to
- 26:26Speaker 1: the fruit of the work. Let not the fruit of
- 26:29Speaker 1: action be your motive, nor let your attachment be inaction.
- 26:34Speaker 1: Now think about that again, slowly, and let me explain it.
- 26:37Speaker 1: You have the right to the work. You control the work,
- 26:40Speaker 1: You control the process, You don't control the result. The
- 26:44Speaker 1: work is where all your focus should be, because the
- 26:47Speaker 1: result is something you don't have full control over. Here's
- 26:51Speaker 1: what this looks like in practice. It doesn't mean you
- 26:54Speaker 1: don't care about results. It doesn't mean you don't have goals.
- 26:58Speaker 1: It means you do the work with everything you have,
- 27:00Speaker 1: full effort, full presence, full integrity, and then you open
- 27:04Speaker 1: your hands. Whatever comes back comes back. If the result
- 27:07Speaker 1: is what you hope for. Good if it isn't, also
- 27:09Speaker 1: good because your self worth was never attached to it.
- 27:12Speaker 1: Your identity was never riding on it. You did the work.
- 27:15Speaker 1: That's the only thing that was ever yours. Most of
- 27:18Speaker 1: us can't do this. Most of us need the result
- 27:20Speaker 1: to validate the effort. I work so hard so I
- 27:23Speaker 1: deserve the outcome. But when we work that way, we
- 27:26Speaker 1: often get depleted if we don't get the outcome. The
- 27:29Speaker 1: Geita doesn't say stop wanting. It says stop needing the
- 27:33Speaker 1: result to be the way you want it to be.
- 27:36Speaker 1: Work toward it, but don't need it to be the
- 27:38Speaker 1: way you want it to be, because the moment you
- 27:41Speaker 1: need it to be a certain way you've handed your
- 27:44Speaker 1: piece to a variable you don't control. Book number ten
- 27:48Speaker 1: is Breath by James Nestor. Here's the lesson. The most
- 27:52Speaker 1: powerful tool you have for changing your mental state is
- 27:55Speaker 1: not in your mind. It's the thing you've been doing
- 27:58Speaker 1: wrong forty thousand times a day. I'm ending with this
- 28:02Speaker 1: book because after nine books about the mind, how it thinks,
- 28:05Speaker 1: how it decides, how it deceives, how it suffers, this
- 28:09Speaker 1: book lands you back in the body, and that's exactly
- 28:11Speaker 1: where you need to end up. James Nestor is a
- 28:14Speaker 1: journalist who spent years investigating something so basic, so overlooked,
- 28:18Speaker 1: so absurdly fundamental, that the fact we ignore it should
- 28:21Speaker 1: embarrass us. Breathing the thing you do approximately twenty thousand
- 28:26Speaker 1: times a day, the thing you've never been taught to
- 28:28Speaker 1: do correctly, the thing that is, according to the research
- 28:31Speaker 1: nest to compiles, the single most direct lever you have
- 28:36Speaker 1: for altering your nervous system, your cognitive function, your stress response,
- 28:40Speaker 1: your sleep, and your emotional state. Here's the finding from
- 28:44Speaker 1: the book that I think about every single day. Nestor
- 28:47Speaker 1: participated in a study at Stanford where participants had their
- 28:51Speaker 1: noses completely blocked for ten days, forcing them to breathe
- 28:55Speaker 1: exclusively through their mouths. Within days, not weeks, their blood
- 28:59Speaker 1: pressure increased, their heart rate variably tanked, their stress hormone spite,
- 29:05Speaker 1: their sleep quality collapsed, their cognitive performance measurably declined. They
- 29:10Speaker 1: experienced anxiety, brain frog and exhaustion from changing nothing in
- 29:14Speaker 1: their lives except the pathway through which air entered their body.
- 29:19Speaker 1: Then they switched back to nasal breathing, and every single
- 29:22Speaker 1: metric reversed. This should stop you in your tracks. Nasal
- 29:26Speaker 1: breathing versus mouth breathing. That was the variable, and it
- 29:30Speaker 1: shifted everything to science is extensive. Nasal breathing filters and
- 29:35Speaker 1: humidifies air, increases nitric oxide production, which dilates blood vessels,
- 29:41Speaker 1: and improves oxygen absorption, activates the parasympathetic nervous system and
- 29:45Speaker 1: engages the diaphragm in a way that mouth breathing does not.
- 29:50Speaker 1: The body is the foundation, and the single fastest way
- 29:52Speaker 1: to change the state of your body is the thing
- 29:55Speaker 1: you're doing right now as you watch this without thinking
- 29:58Speaker 1: about it. The breath. Slow it down, breathe through your nose.
- 30:03Speaker 1: Extend the excel five seconds in seven seconds, out. The
- 30:09Speaker 1: way you breathe while you work, while you drive, while
- 30:12Speaker 1: you speak, while you work out will change your life.
- 30:16Speaker 1: I'm so glad you watched this video. I hope that
- 30:18Speaker 1: you will take a moment to dive into one of
- 30:20Speaker 1: these books this month. Let me know in the comments
- 30:23Speaker 1: which one you're excited to read. I can't wait to
- 30:25Speaker 1: see what you learn. Thank you for being here. Remember
- 30:28Speaker 1: I forever in your corner and I'm always rooting for you.
- 30:31Speaker 1: If you love this episode, you'll enjoy my interview with
- 30:34Speaker 1: doctor Daniel Ahman on how to change your life by
- 30:37Speaker 1: changing your brain. They don't do things until someone's mad
- 30:40Speaker 1: at them to get it done. They need stress in
- 30:45Speaker 1: order to get stuff done, and that just makes everybody
- 30:49Speaker 1: around them stressed.