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S1.E10 – Tom Sanders on Finding Your Niche in Photography

From photographing World War II veterans to building a career in longevity and celebrity photography, Tom Sanders has carved out a unique niche in the industry. In this episode of f/22, Tom shares the story of how a college assignment led to two published books, long-term client relationships, and a thriving photography business.

📌 In this interview you’ll learn:

How a chance encounter with a WWII veteran shaped Tom’s career path

Why finding a niche can be the most powerful move for a photographer

Practical marketing strategies for freelancers that actually work

Why today’s photographers…

The skinny

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