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The Broken Rube Goldberg Machine of Online Advertising
Today, we’re bringing you another episode of Arbiters of Truth, our series on the online information ecosystem.In a 2018 Senate hearing, Facebook CEO Mark Zuckerberg responded to a question about how his company makes money with a line that quickly became famous: “Senator, we sell ads.” And indeed, when you open up your Facebook page—or most other pages on the internet—you’ll find advertisements of all sorts following you around. Sometimes they’re things you might really be interested in buying, even if you’ve never heard of them before—tailored to your interests with spooky accuracy. Other…
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