Latest / Glovisor Podcast / He Built a Business He Can Walk Away From | Michael "Fritz" Fritzius [Ep 85]

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He Built a Business He Can Walk Away From | Michael "Fritz" Fritzius [Ep 85] · Glovisor Podcast

• 0:00
  Speaker 1: That it's possible for you to have a thriving business
• 0:04
  Speaker 1: on 10 hours a week, 10 hours a month, one
• 0:08
  Speaker 1: hour a month. If you've got the processes and the
• 0:11
  Speaker 1: people and the systems in place, you absolutely can have that.
• 0:17
  Speaker 2: Welcome to the Global Advisor Podcast, where we explore business growth, communication,
• 0:21
  Speaker 2: and personal development through real conversations with people who make
• 0:24
  Speaker 2: an impact. Our guest is a faith-driven entrepreneur who helps
• 0:28
  Speaker 2: business owners create more predictable revenue through podcast guest appearances
• 0:34
  Speaker 2: and build freedom-based businesses designed to generate significant income without
• 0:38
  Speaker 2: consuming their lives. With expertise in entrepreneurship, marketing, leadership, and
• 0:43
  Speaker 2: personal growth, and a personal journey that includes overcoming cancer,
• 0:49
  Speaker 2: he brings a powerful perspective on building a business and
• 0:52
  Speaker 2: a life with a greater freedom and purpose. Glowvisor welcomes
• 0:57
  Speaker 2: Michael Fritschews.
• 0:58
  Speaker 1: Thank you for having me. Hey, hey, man. Hey, by
• 1:01
  Speaker 1: the way, the folks at home, we practiced my last
• 1:04
  Speaker 1: name for like 10 minutes. You did good, Joe. Well done.
• 1:08
  Speaker 1: Now you never have to say it again. Just refer
• 1:09
  Speaker 1: to me as Fritsch from now on.
• 1:11
  Speaker 2: That's it. I feel so much better now. Yeah.
• 1:14
  Speaker 1: What a lift, man. What a mental weight off of me.
• 1:17
  Speaker 1: How you doing today, bud? Great, thanks.
• 1:20
  Speaker 2: So glad to have an opportunity to talk to you
• 1:22
  Speaker 2: and find out so much of what you have to
• 1:24
  Speaker 2: share with us.
• 1:26
  Speaker 1: So Fritz, tell us a little bit more about what
• 1:27
  Speaker 1: you do. Well, what I do is I get people
• 1:31
  Speaker 1: booked on podcasts and simultaneously find guests for podcast hosts.
• 1:37
  Speaker 1: It's the same thing. You satisfy one, you satisfy the other.
• 1:40
  Speaker 1: But the way I do it is push button simple.
• 1:43
  Speaker 1: And I started it because I've been in the podcasting
• 1:46
  Speaker 1: space for a number of years, and I know that
• 1:48
  Speaker 1: there's a lot of noise out there. There's a lot
• 1:52
  Speaker 1: of running and gunning. There's a lot of chase, pursuit,
• 1:54
  Speaker 1: follow up, yada, yada. And I said, there's got to
• 1:58
  Speaker 1: be a better way. And I sat down and figured
• 2:01
  Speaker 1: out how to build a platform. You can do all
• 2:04
  Speaker 1: kinds of crazy stuff with AI these days. And I've
• 2:07
  Speaker 1: built something that makes it push button simple for a
• 2:10
  Speaker 1: guest or a host to to get matched up with
• 2:12
  Speaker 1: the right person. So that's what I do. That's what
• 2:14
  Speaker 1: I do. And I get on shows like this. I've
• 2:17
  Speaker 1: got all kinds of free time now, so I can
• 2:18
  Speaker 1: do this sort of thing, man. That's great.
• 2:21
  Speaker 2: But listen, this is not for everybody. You have a
• 2:24
  Speaker 2: history in producing things. Tell us a little bit more
• 2:27
  Speaker 2: how you got to where you are today.
• 2:30
  Speaker 1: Well, I've been an entrepreneur since 2015. This goes back
• 2:35
  Speaker 1: a ways, and it really hasn't been that long ago.
• 2:37
  Speaker 1: That was 11 years ago. And I started a business
• 2:41
  Speaker 1: called Arch DevOps, which was focused on bringing the software
• 2:47
  Speaker 1: testing and automation and team and culture building. So I'd
• 2:51
  Speaker 1: come to big corporations like multi-million dollar, multi-billion dollar corporations
• 2:56
  Speaker 1: and not only automate their testing activities, but teach the
• 3:01
  Speaker 1: testers themselves how to automate their own tests. And so
• 3:05
  Speaker 1: developing this mindset of, What if I automate everything? Am
• 3:09
  Speaker 1: I going to be out of a job? No, you're not.
• 3:11
  Speaker 1: You're actually going to be very much in a job.
• 3:15
  Speaker 1: Now you've handed off the manual operations to a thing
• 3:19
  Speaker 1: that you made and you know how to make it
• 3:22
  Speaker 1: and it makes it simple. So even at an early
• 3:26
  Speaker 1: time in my entrepreneurial journey, it was how do we
• 3:30
  Speaker 1: mitigate fear? How do we make people feel good and
• 3:34
  Speaker 1: safe about doing things a little bit or a lot
• 3:38
  Speaker 1: of bit different than how they're doing it right now.
• 3:40
  Speaker 1: And that's carried forward to now. I mean, I tend
• 3:43
  Speaker 1: to get in and I tend to look at, well,
• 3:46
  Speaker 1: here's how we're doing things. And a lot of people
• 3:49
  Speaker 1: just get used to it. You know, they get calloused.
• 3:51
  Speaker 1: They get, well, it doesn't hurt anymore. It's just you
• 3:54
  Speaker 1: get over it after a while. Well, what if you
• 3:57
  Speaker 1: didn't have to deal with that? What if that friction
• 3:59
  Speaker 1: wasn't there for future generations? And applying that to the
• 4:02
  Speaker 1: podcasting world, I'm carrying everything forward that I've learned from
• 4:06
  Speaker 1: corporate as a W-2 employee all the way through being
• 4:09
  Speaker 1: a 1099, being a consultant, being a contractor, being an entrepreneur,
• 4:13
  Speaker 1: and then now. So I get to use my whole
• 4:16
  Speaker 1: brain every day, Joe. It feels amazing.
• 4:19
  Speaker 2: You know, you get the opportunity to speak with so
• 4:22
  Speaker 2: many different podcasters and you know where the industry is headed.
• 4:26
  Speaker 2: Can you share that with us?
• 4:28
  Speaker 1: Well, I've got some theories. So in 2019, that's when
• 4:31
  Speaker 1: the platform Anchor was launched. It's Spotify now. Spotify said,
• 4:39
  Speaker 1: we like that purchase. And so now it's under that umbrella.
• 4:43
  Speaker 1: But as soon as that happened, as soon as podcasting
• 4:47
  Speaker 1: was made ubiquitous and it went the direction of, well,
• 4:53
  Speaker 1: everybody can have a smartphone. Everybody can have a laptop.
• 4:56
  Speaker 1: Everybody can have a podcast. You have seven or eight podcasts.
• 4:59
  Speaker 1: You can start them sitting on the toilet. The bar
• 5:02
  Speaker 1: of entry is very low. And so Where I see
• 5:05
  Speaker 1: the industry going is now that everybody can have a podcast,
• 5:11
  Speaker 1: we have to find ways to use and reuse and
• 5:16
  Speaker 1: repurpose that medium more so than just, hey, I'm going
• 5:20
  Speaker 1: to show up on a podcast and hopefully business is
• 5:23
  Speaker 1: going to happen. That used to work. It doesn't now.
• 5:27
  Speaker 1: So we have to leverage it in some new and
• 5:29
  Speaker 1: exciting ways.
• 5:30
  Speaker 2: Now, from your perspective, is there a minimum number of
• 5:33
  Speaker 2: episodes that a podcast must have in order to be
• 5:36
  Speaker 2: considered sort of professional or, you know, just to get
• 5:40
  Speaker 2: to the next level?
• 5:41
  Speaker 1: No, there's not. And that's one of the things that is,
• 5:45
  Speaker 1: I believe, a myth that I will shout from the rooftops.
• 5:50
  Speaker 1: And this is one of them. The number of episodes,
• 5:53
  Speaker 1: the size of the audience doesn't matter. It matters if
• 5:58
  Speaker 1: people continue getting on shows with the hope that the
• 6:03
  Speaker 1: listenership is going to come by your thing, like sight unseen,
• 6:07
  Speaker 1: I'm just going to throw money at your face. That
• 6:09
  Speaker 1: may happen, but accidental business is not nearly as good
• 6:14
  Speaker 1: as intentional business. What really matters the most is the
• 6:17
  Speaker 1: strength of the relationship that you can now build with
• 6:21
  Speaker 1: the podcast host. My main thing is how do you
• 6:25
  Speaker 1: Build a relationship with the podcast host, which, funny enough,
• 6:30
  Speaker 1: is another human being. People forget about that. How do
• 6:33
  Speaker 1: you build the relationship where you can send and receive
• 6:37
  Speaker 1: referrals to each other? Because, Joe, you've got people that
• 6:40
  Speaker 1: you work with. I'm pretty well connected. You know who
• 6:43
  Speaker 1: I work with. You're pretty well connected. We could form
• 6:46
  Speaker 1: a referral partnership right here. Now, I'm not going to
• 6:49
  Speaker 1: get awkward. I'm just saying like that's that's the way
• 6:51
  Speaker 1: to do it. But then it doesn't really matter how big.
• 6:54
  Speaker 1: The audience is, they're there, but my focus is the
• 6:59
  Speaker 1: other person on the other side of the mic. The
• 7:01
  Speaker 1: audience is a bonus. Sure.
• 7:03
  Speaker 2: Now, that's a great point that you're making. Now, one
• 7:07
  Speaker 2: of the things that I read off is how to
• 7:10
  Speaker 2: have a predictable revenue from podcast guest appearances. Is that
• 7:16
  Speaker 2: what you mean by making those connections or is there
• 7:18
  Speaker 2: something else beyond that?
• 7:20
  Speaker 1: Yeah, that's exactly what I mean. So the metric that
• 7:22
  Speaker 1: I have in mind is pretty conservative. You should be
• 7:26
  Speaker 1: getting at least one solid lead, one solid referral from
• 7:32
  Speaker 1: every podcast host that you talk with every single month.
• 7:35
  Speaker 1: And it's not, I'm not like, well, Joe, you got
• 7:37
  Speaker 1: some big shoes to fill, bro. You got a quota.
• 7:39
  Speaker 1: It's not. It should happen organically. It should happen naturally.
• 7:43
  Speaker 1: It shouldn't feel forced or contrived either. The other person
• 7:47
  Speaker 1: should be like, you know, I just talked with Fritz
• 7:49
  Speaker 1: the other day and I talked with this person the
• 7:52
  Speaker 1: other day. I think they need to know each other
• 7:54
  Speaker 1: and just They send an email and it happens. You know,
• 7:57
  Speaker 1: when you're really dialed in on the offer that you
• 8:01
  Speaker 1: have and it is working and it is selling and
• 8:05
  Speaker 1: you are getting sales from it organically, like I'm talking
• 8:08
  Speaker 1: to this person and they bought my thing, then engaging
• 8:12
  Speaker 1: podcast hosts that you've interviewed with is going to naturally
• 8:16
  Speaker 1: flow to more leads. You've got to convert them into clients,
• 8:19
  Speaker 1: but that's where the predictability comes from. You do have
• 8:21
  Speaker 1: to have measurements. You do have to have metrics. Who's referring?
• 8:24
  Speaker 1: Who's bringing in the highest quality leads? That's where the
• 8:27
  Speaker 1: predictability comes from.
• 8:28
  Speaker 2: Yeah, and I totally agree. This is a relationship building business.
• 8:33
  Speaker 2: And interestingly enough, I was just noticing that sometimes I
• 8:37
  Speaker 2: can meet someone and months will go by. Not one lead.
• 8:42
  Speaker 2: We won't reconnect. And then all of a sudden, the
• 8:45
  Speaker 2: floodgates open. And this individual will send me three, five leads.
• 8:50
  Speaker 2: I wanted to bring you back one of the things
• 8:51
  Speaker 2: that you said, build freedom-based businesses. Why is that important?
• 8:57
  Speaker 1: Well, I don't want to be chained to my desk
• 8:59
  Speaker 1: for 80 hours a week, you know? And I think
• 9:03
  Speaker 1: it's an easy trap to fall into because when you
• 9:07
  Speaker 1: start a business, yeah, you're the prime mover. If you
• 9:11
  Speaker 1: stop doing what you're doing, the business stops. You stop
• 9:14
  Speaker 1: making money. But you also get that dopamine hit of,
• 9:18
  Speaker 1: look at that, good job, man. I did a good thing.
• 9:21
  Speaker 1: I wrote this many social media posts. I handled these
• 9:23
  Speaker 1: many sales calls. I did this many things. But it's
• 9:26
  Speaker 1: a deceptive trap to fall into because ultimately what you
• 9:31
  Speaker 1: started doing was something that would make you have freedom.
• 9:36
  Speaker 1: And if you don't work toward that, if you don't
• 9:39
  Speaker 1: keep that in mind, if you don't keep the how
• 9:42
  Speaker 1: can I fire myself either slowly or right now, you're
• 9:47
  Speaker 1: going to be stuck. And you're not going to have
• 9:49
  Speaker 1: an exitable thing. You're not going to have a thing
• 9:52
  Speaker 1: that you can walk away from for a week or
• 9:54
  Speaker 1: two weeks or a month or six months. Like you
• 9:57
  Speaker 1: could have a business that you can walk away from
• 10:00
  Speaker 1: for six business months and come back. And not only
• 10:04
  Speaker 1: is it still making money, but it made more money
• 10:07
  Speaker 1: that it wasn't making when you started at the six months.
• 10:10
  Speaker 1: Like how cool would that be? We forgot that that
• 10:13
  Speaker 1: level of freedom is available, attainable. You don't have to
• 10:17
  Speaker 1: be a multi-billionaire to do it. You just have to
• 10:19
  Speaker 1: have the systems in place and know how to measure
• 10:22
  Speaker 1: whether what you're doing is working or not and make
• 10:25
  Speaker 1: adjustments accordingly. So that's what I'm talking about building a
• 10:27
  Speaker 1: freedom-based business is I want you to know first that
• 10:33
  Speaker 1: it's possible for you to have a thriving business on
• 10:37
  Speaker 1: 10 hours a week, 10 hours a month, one hour
• 10:42
  Speaker 1: a month. If you've got the processes and the people
• 10:45
  Speaker 1: and the systems in place, you absolutely can have that.
• 10:49
  Speaker 1: And I don't want people to forget that. So anytime
• 10:51
  Speaker 1: I see somebody, you know, I'll do it. I'll do it.
• 10:54
  Speaker 1: I'm like, should you, though? I mean, right. Like, it's
• 11:00
  Speaker 1: super sneaky. Like, don't fall into the trap.
• 11:02
  Speaker 2: Don't.
• 11:03
  Speaker 1: So I catch people. I try to catch them early.
• 11:05
  Speaker 1: And I'm like, no, no, no. Let's get over here.
• 11:07
  Speaker 1: Back to the road on freedom. Look, it's right there.
• 11:10
  Speaker 1: Let's just go. Right. So that's what I'm all about.
• 11:12
  Speaker 2: I've known you for a while now. And this is
• 11:16
  Speaker 2: something I didn't know about you. And as most people know,
• 11:19
  Speaker 2: our episodes are unscripted. So as we go along, we'll
• 11:22
  Speaker 2: just develop the conversation. But I didn't know that you
• 11:26
  Speaker 2: overcame cancer. So can you share with us a little
• 11:29
  Speaker 2: bit more about that? Yes.
• 11:30
  Speaker 1: Well, first, I'm fine now. There's always an unimplied, dude,
• 11:33
  Speaker 1: is he okay? Yeah, I'm fine. I'm great. It was
• 11:38
  Speaker 1: easy cancer. And I'll just tell you, I know you're
• 11:40
  Speaker 1: not going to edit this out. It was testicular cancer.
• 11:44
  Speaker 1: They got one, but I got one left. That's why,
• 11:46
  Speaker 1: and this picture up here is out of date. We've
• 11:48
  Speaker 1: actually got four girls, two before cancer, before cancer, and
• 11:52
  Speaker 1: then two after. People always ask like, well, did you adopt?
• 11:55
  Speaker 1: I'm like, no, I had a backup. It's a redundant pair, right?
• 11:59
  Speaker 1: It's like an A side and a B side. Anyway,
• 12:02
  Speaker 1: that was hard going through. I mean, when you go
• 12:06
  Speaker 1: through something like that and then you go get the ultrasound,
• 12:09
  Speaker 1: you get the analysis, and then the doctor calls you
• 12:12
  Speaker 1: and says, Well, we got the ultrasound results back and
• 12:15
  Speaker 1: it is a tumor. I remember where I was. This
• 12:18
  Speaker 1: dresser right here behind us, I took the call from
• 12:21
  Speaker 1: the doctor. I was standing at that dresser. And my wife, Charlotte,
• 12:24
  Speaker 1: was standing right there with me because she knew that
• 12:26
  Speaker 1: was the doctor. I needed to get some privacy and
• 12:28
  Speaker 1: talk with the doctor. And when he gave me that news,
• 12:30
  Speaker 1: I turned around and she was right there. And I said,
• 12:34
  Speaker 1: he said, it's a tumor. And later she told me,
• 12:39
  Speaker 1: she said, right then I felt this distinct change That
• 12:44
  Speaker 1: this is a new chapter in life. We just flipped
• 12:46
  Speaker 1: the page. We are entering into a new era, a
• 12:50
  Speaker 1: new chapter of the story. And boy, howdy, was it?
• 12:53
  Speaker 1: I went to some dark places. I was really upset
• 12:55
  Speaker 1: at God. I would go to work and this is
• 12:58
  Speaker 1: back when I was still a W2 employee. And I would,
• 13:02
  Speaker 1: you know, put on a game face and I'm like, yeah,
• 13:04
  Speaker 1: and this is after the surgery is like, oh, man,
• 13:05
  Speaker 1: Fritz is a machine, dude. He's only been out for
• 13:07
  Speaker 1: two weeks and he's back in action, bro. Yeah, boy.
• 13:10
  Speaker 2: Yeah.
• 13:11
  Speaker 1: And I'm like, yeah. Yeah, juggernaut. Yeah. And then I'd
• 13:15
  Speaker 1: get home and I would just lay in the bed
• 13:18
  Speaker 1: in a fetal position, turn the light out and just
• 13:21
  Speaker 1: exist until dinnertime. Charlotte would come get me. I did
• 13:25
  Speaker 1: that for weeks. And finally, I just was yelling my
• 13:30
  Speaker 1: prayers to God. And I and I distinctly remember a response.
• 13:36
  Speaker 1: I had said, are you even alive? Watching. Are you aware?
• 13:44
  Speaker 1: Do you care about what's happening down here? Like, what
• 13:49
  Speaker 1: if I die? What if I die? And I just
• 13:54
  Speaker 1: I was just demanding an answer. And I said, answer me.
• 13:57
  Speaker 1: We did. And the Bible says that God speaks to
• 14:02
  Speaker 1: us sometimes in a still small voice. And I didn't
• 14:05
  Speaker 1: hear anything audibly. But I can tell you, yeah, it
• 14:09
  Speaker 1: was still in small. but it was also clear and sharp.
• 14:13
  Speaker 1: And I distinctly remember the feeling of him saying, who
• 14:17
  Speaker 1: do you think that you're praying to right now? If
• 14:23
  Speaker 1: it's my will that this does kill you, I am
• 14:29
  Speaker 1: perfectly good and righteous to allow that, make that happen.
• 14:37
  Speaker 1: And I am perfectly good and righteous to allow another
• 14:42
  Speaker 1: man to marry your wife after you die and raise
• 14:46
  Speaker 1: your children after you're gone. I am the Lord. I
• 14:50
  Speaker 1: am God. And you are not calling the shots here.
• 14:58
  Speaker 1: And then there was a pause. He said, well, before
• 15:02
  Speaker 1: the pause, he said, I don't answer to you. I
• 15:04
  Speaker 1: do not answer to you. And then a pause. And
• 15:08
  Speaker 1: he said, but. It's going to be okay. You're going
• 15:13
  Speaker 1: to be fine. I'm not going to tell you how
• 15:17
  Speaker 1: things are going to work out. But I'll tell you,
• 15:20
  Speaker 1: you can absolutely trust me. I love you. I have
• 15:24
  Speaker 1: your best interest in mind. I have your family's best
• 15:27
  Speaker 1: interest in mind. But you've got to trust me on this.
• 15:31
  Speaker 1: It's going to be okay. And I wish I could say, oh, awesome, great, 180. No,
• 15:38
  Speaker 1: it wasn't. It took a while. It probably took a
• 15:41
  Speaker 1: good two years for me to fully detox that feeling
• 15:46
  Speaker 1: of what if I die of cancer? I'm only 35
• 15:48
  Speaker 1: or 37 or whatever it was. What if that happened?
• 15:51
  Speaker 1: And what I learned through that was first, I did
• 15:55
  Speaker 1: not have my priorities set properly. I was putting career
• 16:00
  Speaker 1: above everything else, above family, above God, above everything. I
• 16:05
  Speaker 1: was slamming out 60 plus hours a week working as
• 16:08
  Speaker 1: an employee. And When I realized that my priorities were
• 16:12
  Speaker 1: jacked up, that was the first step that I took
• 16:15
  Speaker 1: toward changing things. I'm like, I got to get out
• 16:18
  Speaker 1: of here. This place is going to eat me alive.
• 16:21
  Speaker 1: I got to leave. And the first one, the first
• 16:24
  Speaker 1: job that came up that was a good fit ended
• 16:28
  Speaker 1: up being a consultant type thing. It was like, oh,
• 16:31
  Speaker 1: super scary consultant contractor. You can get fired anytime, bro.
• 16:34
  Speaker 1: You can get fired anytime. As a full W-2 tenured employee,
• 16:39
  Speaker 1: like it can happen. It can happen. What are you
• 16:41
  Speaker 1: afraid of? And when I went that direction, I started
• 16:45
  Speaker 1: going down that path of, hey, I've got a little
• 16:48
  Speaker 1: more responsibility. Hey, I've got a little more say. People
• 16:51
  Speaker 1: are paying attention to me. I go from being a
• 16:53
  Speaker 1: contractor to a consultant. I go from being a consultant
• 16:56
  Speaker 1: to a self-employed business owner. Go from being a self-employed
• 17:00
  Speaker 1: business owner to, well, now I've got a team of
• 17:02
  Speaker 1: three people that are out there doing the thing and
• 17:04
  Speaker 1: I can just teach them how to do it on
• 17:05
  Speaker 1: my behalf. So I don't have to focus on this.
• 17:09
  Speaker 1: And then COVID happened. COVID kicked everything in the teeth. Apparently,
• 17:14
  Speaker 1: companies don't care about testing their software when they're in
• 17:16
  Speaker 1: the middle of a pandemic. They're like, oh, well, we'll
• 17:19
  Speaker 1: just let the customer test it. Bro, that is an
• 17:22
  Speaker 1: hilariously bad idea. But I didn't know enough about how
• 17:25
  Speaker 1: to tell them that tactfully. So the business dried up
• 17:29
  Speaker 1: and then I started doing the podcasting stuff and it's
• 17:31
  Speaker 1: taken off from there. I've talked enough. I think we're
• 17:33
  Speaker 1: ready for another question. Wow.
• 17:38
  Speaker 2: That was so interesting and totally worth me waiting to
• 17:41
  Speaker 2: ask you until now.
• 17:42
  Speaker 1: What a journey, buddy. It's like hanging your head out
• 17:46
  Speaker 1: the window while you're going 80 miles an hour. It
• 17:49
  Speaker 1: was nuts for me too, man.
• 17:50
  Speaker 2: I can imagine.
• 17:51
  Speaker 1: I can imagine.
• 17:52
  Speaker 2: But I love it though. Here you are on the
• 17:54
  Speaker 2: other side of that. Now, so you started creating this
• 17:58
  Speaker 2: platform for podcasting. What did you see in other platforms
• 18:04
  Speaker 2: that you said, you know, I can do this better?
• 18:07
  Speaker 1: Noise, bro.
• 18:08
  Speaker 2: Noise.
• 18:09
  Speaker 1: And then the same thing, like what I was talking
• 18:11
  Speaker 1: about before, back when in 2019, anybody and their mother
• 18:14
  Speaker 1: could have a podcast. Anybody and their mother can create
• 18:17
  Speaker 1: an app now. You got Claude, you got Vercel, you
• 18:21
  Speaker 1: got Supabase, Breakfast of Champions, start slinging. And I see
• 18:28
  Speaker 1: all of the different apps and platforms and pages and
• 18:31
  Speaker 1: sites and whatnot, they all feel the same. And as
• 18:35
  Speaker 1: somebody who has struggled with minimizing mental noise, like I
• 18:42
  Speaker 1: have taken Facebook and LinkedIn and Instagram and Twitter and
• 18:47
  Speaker 1: Reddit and TikTok and YouTube and MySpace, all that stuff,
• 18:51
  Speaker 1: even the internet really is not on my phone because
• 18:55
  Speaker 1: I want a quiet environment. I don't want to go
• 18:58
  Speaker 1: to a place where I'm constantly, and I can feel
• 19:02
  Speaker 1: it happening, where I'm constantly being drip fed dopamine. I
• 19:06
  Speaker 1: want to have control of my brain juice, Joe. I
• 19:09
  Speaker 1: don't want Mark Zuckerberg or Elon Musk controlling how my
• 19:13
  Speaker 1: brain feels. I want to make my brain feel a
• 19:16
  Speaker 1: certain way. And so when I set out to make
• 19:17
  Speaker 1: this platform, I said, how do I avoid the trap
• 19:22
  Speaker 1: of creating both visual and mental noise? How do I
• 19:26
  Speaker 1: make sure that Speed is paramount. How do I ensure
• 19:30
  Speaker 1: that people know ahead of time that I'm not asking
• 19:34
  Speaker 1: them to spend hours on my thing versus spending hours
• 19:37
  Speaker 1: on Facebook? Come here for like five minutes. Like how
• 19:42
  Speaker 1: fast can you make five decisions about podcasts that are
• 19:45
  Speaker 1: being presented to you to guest on? Yes, no, or maybe.
• 19:49
  Speaker 1: And be done. with your day. Move on. Like, we'll
• 19:52
  Speaker 1: see you tomorrow. There's not going to be any more.
• 19:54
  Speaker 1: You can scroll down to refresh or whatever, but there's
• 19:56
  Speaker 1: not going to be any more matches until tomorrow around
• 19:57
  Speaker 1: this time. Come back then. We'll have some more for you.
• 20:01
  Speaker 1: So that was what led me to do that because
• 20:04
  Speaker 1: there are a lot. of noisy platforms, a lot of
• 20:08
  Speaker 1: noisy people. There's just a lot of noise. And it
• 20:12
  Speaker 1: seems like we live in a society, in a world
• 20:15
  Speaker 1: where he who yells loudest gets heard. And I think
• 20:20
  Speaker 1: that's a big fat lie. I think that whoever talks effectively,
• 20:24
  Speaker 1: you can whisper and be understood, but you got to
• 20:27
  Speaker 1: be there with the person so they can hear you
• 20:29
  Speaker 1: over the din of the noise. And so that's what
• 20:32
  Speaker 1: the platform is all about. I don't want to be
• 20:36
  Speaker 1: I don't want to be like podcast matching and this
• 20:38
  Speaker 1: and this. And it's like, no, just you're here. Let's
• 20:42
  Speaker 1: make some matches. You want to learn some stuff about
• 20:46
  Speaker 1: how to use like build your business like what I'm
• 20:48
  Speaker 1: talking about. There's some training modules for that. But even then,
• 20:52
  Speaker 1: it's vote based. I don't want to make a bunch
• 20:53
  Speaker 1: of stuff that people don't want and won't watch if
• 20:56
  Speaker 1: they say cool story, bro, but they never watch it.
• 20:59
  Speaker 1: I'm constantly asking, hey, vote on what you want. And
• 21:01
  Speaker 1: as soon as something passes 100 votes, I go make it.
• 21:04
  Speaker 1: I actually built a thing that will book 30 minutes
• 21:07
  Speaker 1: on my calendar instantly for a time that is available.
• 21:11
  Speaker 1: And the trainings are only five minutes max. I don't
• 21:14
  Speaker 1: want to take up a bunch of people's time. Time
• 21:16
  Speaker 1: is the only non-renewable resource we have. Money, that will replenish,
• 21:20
  Speaker 1: but time will not. And I don't want to eat
• 21:22
  Speaker 1: too much of it from anybody to get them a result.
• 21:26
  Speaker 2: When I get a guest directly from you, leads from you,
• 21:31
  Speaker 2: It's different. It really is. You could just tell because
• 21:35
  Speaker 2: while we're recording, right after the conversation, it's, oh, I'm
• 21:38
  Speaker 2: so glad Fritz connected us. It's part of a community.
• 21:42
  Speaker 2: Other guests don't even mention it, but here they mentioned
• 21:44
  Speaker 2: Fritz as that connection person. And I think that's pretty cool.
• 21:48
  Speaker 1: Well, I agree, but I'm also horribly biased. I'm glad
• 21:51
  Speaker 1: it's working for you. I'm glad it's working for you. Well,
• 21:53
  Speaker 1: that's the other thing too, is when I see people
• 21:57
  Speaker 1: the standard way, like podcast hosts, podcast guests, They'll find
• 22:01
  Speaker 1: a good group on Facebook, for example, and they'll say, hey,
• 22:05
  Speaker 1: open call for guests. We're looking for people that have
• 22:07
  Speaker 1: a story about they went through a nasty divorce or
• 22:09
  Speaker 1: they lost a child or they got hit by a
• 22:11
  Speaker 1: garbage truck, whatever it is, right? Do you know anybody
• 22:14
  Speaker 1: that's been attacked by wild raccoons? Send them over, tag them.
• 22:18
  Speaker 1: And then it works pretty good. And then they start
• 22:21
  Speaker 1: spanning it out and saying, well, there's like 712 other
• 22:25
  Speaker 1: groups out there that do the same thing. What if
• 22:27
  Speaker 1: I posted all of them? Well, great. Now you just
• 22:28
  Speaker 1: made a part-time job for yourself. That's just the host, right?
• 22:31
  Speaker 1: The guest too. And it just adds to that noise. Everybody's,
• 22:35
  Speaker 1: and it's like, how can I give Joe a person
• 22:41
  Speaker 1: that we think would be a good fit? You still
• 22:43
  Speaker 1: say whether it would be a good fit or not. Yes, no,
• 22:45
  Speaker 1: or maybe. But we've already done the due diligence. We've
• 22:49
  Speaker 1: already done the filtering. We already think there's a couple,
• 22:53
  Speaker 1: two or three defense mechanisms that you're not even aware of.
• 22:56
  Speaker 1: But by the time we present that person to you,
• 22:59
  Speaker 1: Here are the topics that they can talk about. Here
• 23:02
  Speaker 1: are the questions that they could answer. It's related to
• 23:04
  Speaker 1: both their background and what we know about your show.
• 23:08
  Speaker 1: So if you look at it, it's like, wow, it
• 23:09
  Speaker 1: seems like it's a perfect fit. Yeah, because we made
• 23:11
  Speaker 1: it that way. We curated it just for you because
• 23:14
  Speaker 1: we don't want you having to read a bunch of
• 23:17
  Speaker 1: pitches with too much or not enough of the right information.
• 23:21
  Speaker 1: And you can decide in like a minute, a piece.
• 23:24
  Speaker 2: Would you be able to share with us a story
• 23:27
  Speaker 2: maybe a case study or a situation that was turned
• 23:30
  Speaker 2: out to be super successful of someone who utilized your platform?
• 23:34
  Speaker 1: Yeah, sure. I mean, it's going to sound anecdotal, but
• 23:37
  Speaker 1: more often than not, what happens is when somebody gets
• 23:42
  Speaker 1: a match from us, either as a guest or as
• 23:45
  Speaker 1: a host, it's going to result in some kind of, wow,
• 23:48
  Speaker 1: there's a whole pocket full of people over here that
• 23:50
  Speaker 1: I never would have had access to if I never
• 23:53
  Speaker 1: took up this opportunity. And after the fact, I'm always
• 23:57
  Speaker 1: coaching people, hey, make sure to follow up with the
• 24:00
  Speaker 1: host afterwards. Make sure to follow up with the guest afterwards.
• 24:03
  Speaker 1: Don't just be like, cool story, bro, and never talk
• 24:06
  Speaker 1: to the other person again. Keep in touch with them,
• 24:08
  Speaker 1: please and thank you. Because this doesn't work if you
• 24:11
  Speaker 1: just fire and forget. You got to keep firing, keep firing,
• 24:14
  Speaker 1: keep firing, keep making connections and keep developing that relationship.
• 24:18
  Speaker 1: And I'll say pretty close to 100% of the time,
• 24:20
  Speaker 1: it results in Hey, I got a book deal. Hey,
• 24:25
  Speaker 1: I got a speaking engagement. Hey, I got access to
• 24:27
  Speaker 1: this whole community of podcast hosts. Hey, I got a client. Hey,
• 24:32
  Speaker 1: I made a referral part. I mean, there's all these things, right?
• 24:35
  Speaker 1: But the core of it, the crux of it is
• 24:38
  Speaker 1: that relationship right there. So again, like I'm saying, it's anecdotal,
• 24:43
  Speaker 1: but it's just, there's so many opportunities where just making
• 24:46
  Speaker 1: the connection between two different people for the sake of
• 24:49
  Speaker 1: having a podcast episode I mean, look at us. How
• 24:52
  Speaker 1: did we meet? I can't even remember how we met, dude.
• 24:55
  Speaker 1: But now here I am on your show. You're already
• 24:57
  Speaker 1: using my platform. You're having a good time. You said so.
• 24:59
  Speaker 1: Don't edit that part out. But it's working for you.
• 25:03
  Speaker 1: It's working for you. And of the people that I've
• 25:06
  Speaker 1: sent your way, are some of them like, oh, that's
• 25:10
  Speaker 1: a pretty cool dude or lady. Like, I can probably
• 25:12
  Speaker 1: do business with them or I know a person I
• 25:14
  Speaker 1: can get, right? Not putting you on the spot, but like,
• 25:16
  Speaker 1: I mean, has it happened for you? I hope.
• 25:19
  Speaker 2: Yeah, absolutely.
• 25:20
  Speaker 1: No, it isn't.
• 25:21
  Speaker 2: Like I mentioned before, I think it's more of a community. Yeah.
• 25:24
  Speaker 2: We're growing little by little. And so it feels not
• 25:30
  Speaker 2: like this boring platform that I signed up for, but
• 25:33
  Speaker 2: it really just feels more of a community and a
• 25:35
  Speaker 2: group that we're sharing information, bouncing back one another. And
• 25:39
  Speaker 2: I can always call Fritz if I need something.
• 25:41
  Speaker 1: That's right. There's a panic button for that. So I
• 25:45
  Speaker 1: have a red phone on my desk. It's like a
• 25:47
  Speaker 1: Batman phone. Not really. I think I'd be blown up.
• 25:49
  Speaker 1: I'd be like, man, why did I install this thing?
• 25:51
  Speaker 1: I need to get rid of that.
• 25:52
  Speaker 2: Now, what would you say is the most important takeaway
• 25:56
  Speaker 2: that you want our listeners to remember from your conversation?
• 25:59
  Speaker 1: Always build with freedom in mind. Anything you do, build
• 26:05
  Speaker 1: with freedom in mind. And I'm assuming a large portion
• 26:09
  Speaker 1: of the listeners are entrepreneurs, business owners. It is incredibly easy.
• 26:14
  Speaker 1: Please hear me when I say this. It is very,
• 26:16
  Speaker 1: very easy to... get yourself good and stuck. If you
• 26:23
  Speaker 1: keep a light touch on your business, don't get your
• 26:27
  Speaker 1: identity tied to it. That will tie you down. That's
• 26:30
  Speaker 1: actually why I had to shut down the last business.
• 26:34
  Speaker 1: And I hung on by my fingernails for 18 months,
• 26:38
  Speaker 1: longer than this fritz would have been like, drop that
• 26:41
  Speaker 1: thing on the curb. It's not making money, bro. I
• 26:43
  Speaker 1: brought home $ 500 in 2020. And that was a 60-40
• 26:48
  Speaker 1: split with my equity partner. So we were hurting for cash, bro.
• 26:52
  Speaker 1: We found a lot of ways to make rice and beans, though,
• 26:54
  Speaker 1: just saying. But it was because I tied my identity
• 26:59
  Speaker 1: to my business. I started thinking to myself, well, if
• 27:01
  Speaker 1: the business fails, it means I suck as a person.
• 27:04
  Speaker 1: I'm a failure. And it's like, no, failure is an event.
• 27:08
  Speaker 1: But that's a big thing that tied me into, I
• 27:12
  Speaker 1: can't set this down. I can't set this aside. Because
• 27:15
  Speaker 1: if I do... It's like I'm rejecting a part of myself. No.
• 27:19
  Speaker 1: It's a distinct thing. It's separate from you. I operate it,
• 27:23
  Speaker 1: but this isn't me. The huddle isn't me. I'm building it,
• 27:28
  Speaker 1: but I'm not trying to make a job for myself.
• 27:30
  Speaker 1: I'm trying to hurry up and fire myself so I
• 27:32
  Speaker 1: can keep pumping people in there, let them try it
• 27:35
  Speaker 1: for a bit until they hit their five intro mags,
• 27:37
  Speaker 1: and then it's like, you want to keep going? I
• 27:40
  Speaker 1: got all kinds of goodies here. If you just want
• 27:43
  Speaker 1: to hit the pay button, we'll just get crack-a-lackin'. But
• 27:46
  Speaker 1: I don't wanna have something that I'm tied to. I
• 27:49
  Speaker 1: don't wanna be emotionally attached. I don't wanna be tied
• 27:52
  Speaker 1: to that. So always build with freedom in mind and
• 27:55
  Speaker 1: think about what would you have to have in order
• 27:58
  Speaker 1: to have $ 100, 000 a month coming in on something that
• 28:03
  Speaker 1: you can walk away from for a month or three
• 28:06
  Speaker 1: months or six months. That's scary for some people, but
• 28:10
  Speaker 1: that's a worthwhile exercise to do. And if you start
• 28:13
  Speaker 1: doing that, you'll actually find that oh, there's some things
• 28:16
  Speaker 1: in here that I could automate. I could systemize. I
• 28:19
  Speaker 1: don't need to be the one to press the button.
• 28:21
  Speaker 1: I could make a robot do it for me. There's
• 28:23
  Speaker 1: ways to do that. You can automate anything. I've known
• 28:26
  Speaker 1: that for 15 years now. Good Pete. It's a long time.
• 28:30
  Speaker 2: Yeah.
• 28:30
  Speaker 1: Go forth and have fun, but build freedom. Oh, well said.
• 28:34
  Speaker 2: Now, Fritz, where can people connect with you, learn more
• 28:38
  Speaker 2: about your work and continue this conversation?
• 28:41
  Speaker 1: Well, they can go to the website, The website is
• 28:44
  Speaker 1: quickly becoming, well, I'll tell you what it is first
• 28:47
  Speaker 1: and then I'll tell you what it is. It's podcastify.me.
• 28:52
  Speaker 1: And I'm sure you'll put that in the show notes.
• 28:54
  Speaker 1: I was going to say that website is quickly becoming
• 28:57
  Speaker 1: simply a landing page to get people to come to
• 29:00
  Speaker 1: the huddle, which has a little bit of a longer URL.
• 29:03
  Speaker 1: It's huddle.podcastify.me. That's where the action, that's where the haps
• 29:09
  Speaker 1: are happening. Okay, so you can go to podcastify.me. You'd
• 29:13
  Speaker 1: be like, cool, there's a button and I click it
• 29:16
  Speaker 1: and it just takes you over to the huddle basically.
• 29:18
  Speaker 1: But that is where people can find out more. I
• 29:21
  Speaker 1: would much rather, instead of getting to know me as
• 29:23
  Speaker 1: a person, like I'm a cool guy, I've got along
• 29:26
  Speaker 1: with me for 45 years now, but I would much
• 29:29
  Speaker 1: rather deliver value to you in a hurry. Just come
• 29:33
  Speaker 1: to the huddle and just get it set up. It
• 29:36
  Speaker 1: takes maybe three minutes to get set up and you're
• 29:40
  Speaker 1: off to the races. You can start getting matches within
• 29:43
  Speaker 1: probably a few hours, but I would wait 24 just
• 29:46
  Speaker 1: to be sure. And it'll start delivering you value. I
• 29:50
  Speaker 1: know you probably like me. This Fritz guy, he's really awesome.
• 29:53
  Speaker 1: I really want to get to know him. That's great.
• 29:55
  Speaker 1: I'd love to get to know you too. But get
• 29:57
  Speaker 1: to know the platform and get some value out of it.
• 29:59
  Speaker 1: Let me get you hooked up with some people. And yeah,
• 30:02
  Speaker 1: go from there. It'll be a lot of fun. I'll
• 30:04
  Speaker 1: take care of you.
• 30:05
  Speaker 2: Yeah, you want to be the mystical man behind the curtain.
• 30:08
  Speaker 1: Dude, that's been a hard... I seriously, anytime, anymore, somebody...
• 30:12
  Speaker 1: I mean, this is great. This is like a one-on-one
• 30:15
  Speaker 1: on steroids, right? This is a podcast episode. This is different.
• 30:18
  Speaker 1: It's not a discovery call. But sometimes when people are like, hey, Fritz,
• 30:24
  Speaker 1: can we catch up? I'd love to hear about your platform.
• 30:26
  Speaker 1: I'm like, and part of me is like, man, I'm
• 30:30
  Speaker 1: going to sound like an ivory tower. Like, oh, I
• 30:32
  Speaker 1: don't talk with the hoi polloi. You know, it's not
• 30:35
  Speaker 1: that at all. It's, I know I can deliver tons
• 30:38
  Speaker 1: of value if you sign up and get a free account.
• 30:41
  Speaker 1: I can just pour love into you more so than
• 30:46
  Speaker 1: spending 30 minutes or even 15 minutes. Hop in and
• 30:50
  Speaker 1: I'll take care of you. We can talk later one-to-one
• 30:52
  Speaker 1: if you really need to, but hop in the platform first. Dude,
• 30:55
  Speaker 1: it feels weird saying that. It feels weird saying that.
• 30:58
  Speaker 2: Well, Fritz, thank you so much for joining us today
• 31:01
  Speaker 2: and for sharing so much information. I love that you
• 31:04
  Speaker 2: share your personal side, you share your journey. And here
• 31:07
  Speaker 2: we are today and really impressed by your story.
• 31:10
  Speaker 1: Thank you. I really appreciate it. And I thank you
• 31:13
  Speaker 1: for the gift of your time, boss. I was like, yes,
• 31:15
  Speaker 1: today's the day. I'm looking at my calendar and I
• 31:18
  Speaker 1: made the, when it's today, the number in the calendar
• 31:21
  Speaker 1: on the app glows. And I'm like, it's Joe day. Yeah, buddy.
• 31:24
  Speaker 1: So yeah. Oh yeah. Love it. Oh yeah.
• 31:30
  Speaker 2: Well, thanks everyone for listening. If this episode inspired you,
• 31:33
  Speaker 2: make sure you share it with someone and don't forget
• 31:35
  Speaker 2: to follow the glow visor podcast for more conversations that
• 31:38
  Speaker 2: make an impact till the next time.