321: We’re Selecting the Wrong Traits — And It’s Hurting Cow Efficiency with Travis Mulliniks
The beef industry has made major strides in performance but are we sacrificing cow efficiency in the process? Lauren is joined by Travis Mulliniks, beef professor at Oregon State University, to break down how decades of selecting for growth, milk production, and output traits are impacting the cow calf sector.
From larger cows to higher milk production, Travis explains why more isn’t always better and how these changes can increase costs, reduce reproductive performance, and hurt overall system efficiency. They also discuss practical ways to improve efficiency, including better alignment…
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