Educating & Building Trust With Consumers (with Arlicia Jones) – Episode 46
Real Estate Agent turned Mortgage Broker Arlicia Jones holds the ability to build trust above all others. With a brokerage based almost entirely on referrals, Arlicia has built a business around making relationships that matter. She not only argues that cultivating successful relationships is the most important part of the job but it’s the sole factor that will keep the wholesale channel relevant through an automated and tech-heavy future.
Arlicia calls every prospective client herself, making sure to educate and set expectations. Her job is not just to sell a product to a customer, but to…
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