Latest / 70 80 / SETTANTAxOTTANTA: Anni 60-70. La Coca Cola si fa pubblicità con i piccioni. Il mistero delle foto veneziane

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SETTANTAxOTTANTA: Anni 60-70. La Coca Cola si fa pubblicità con i piccioni. Il mistero delle foto veneziane · 70 80

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  7080 .it presents 70x80. Do you remember? A KVOX
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  production. Welcome to 70x80, the section of
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  7080 .it that deepens the topics discussed on
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  the portal. I'm with the journalist Enzo Mauri,
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  who introduces today's topic. was invented in
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  1886 by John Stitt Pemberton, a pharmacist from
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  Atlanta. In 1919 the brand of the drink was registered
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  in our country. The bottling of Coca -Cola started
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  in 1927 thanks to the Roman company Acqua e Gassose.
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  Coca -Cola was imposed in our country, as well
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  as in the whole world, for advertising campaigns
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  that pointed to flashy and typical red fridges,
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  already in the 50s, present in many bars in Italy.
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  peninsula. Right between the 50s and 60s, to
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  be precise, in 1960, a terrible photo was taken
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  in one of the most famous places in the world,
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  San Marco Square in Venice. For the occasion,
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  Coca -Cola went to accommodate none other than
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  the numerous pigeons, which in turn populate
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  the famous Lagunare city, despite the attempt
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  of the municipal administration to limit the
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  number. What happened on that distant day 64
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  years ago? Several collaborators of Coca -Cola
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  used to scatter on the surface of the squares
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  kilos of bechime in order to compose the writing
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  of the well -known brand. Others took care of
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  keeping the pigeons at bay to prevent them from
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  throwing themselves too early on the food, ruining
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  the ideal moment for the shot. The intent was
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  to attract the largest number of volatiles, which,
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  in the face of the unusual offer of bechime,
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  would have taken advantage of it by making the
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  Coca -Cola writing visible from above, that is,
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  what actually happened. In the years of penutis,
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  the particular effect lasted only a few minutes,
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  it is necessary to give the photographer the
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  right to be able to to immortalize the right
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  moment, and then transform it into posters and
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  promotional Coca -Cola cards. Despite the dubious
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  originality of the find, what we find was not
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  too resonant, in particular that years later
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  it made a clamorous fake scream, but the photo
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  is authentic. In fact, the inoppugnable element
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  is the author of the shot, on the photo there
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  is the signature of the photographic studio of
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  the Ferruzzi brothers of Venice. The photographer
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  Mirko Liorn was the one to set the event out
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  of the ordinary at the time he was a student.
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  The year in which he was and sources of discussion
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  every time the photo appears on the web. There
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  are those who give for sure in 1960 but according
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  to other testimonies it could also be from the
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  early 70s. In 1960 Italy hosted the Olympic Games
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  in Rome and Coca -Cola collaborated with the
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  organizing committee. Given the relevance of
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  the event, why choose Venice for the photo and
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  not the capital? The answer could be that the
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  photo is antecedent. We know for sure that already
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  in 1955 the promotional cards of the general
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  insurance were circulating for Italy, known with
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  the brand AG. As for Coca -Cola, in the photo
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  of the generals, the pigeons of Venice composed
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  the writing AG. the release of the American brand
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  in 1960, then the idea, in the face of originality,
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  was undoubtedly copied, but it could also have
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  been the opposite, it must be said. Thanks to
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  Enzo Mauri for the theme today, appointment to
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