Why Your Marketing Isn't Working and How to Fix It with Myown Holmes | GP 325

Grow A Group Practice · Apr 30, 2026 · 36m

If AI can't find you, how will your clients? How clearly can your ideal client recognize themselves in your messaging? Are you trying to market to everyone and reaching no one?

Brandon Shurn and marketing strategist Myown Holmes explain that effective marketing starts with a clear understanding of your ideal client. Rather than trying to appeal to everyone, therapists should develop targeted messaging that speaks directly to the people they are best equipped to help.

They also discuss how AI is changing online search and why practices need to optimize their content for both traditional search…