Story Marketing - The Importance of Telling Your Brand's Story, but Not Just Any Story Told by Anyone, The Founder's Story with Marty McDonald

Farm Small Farm Smart Daily · Feb 12, 2016 · 47m

Marty McDonald will be one of the speakers at PV3 in March 2016.

Learn more about PV3 at permaculturevoices.com/pv3.

The latest trend in marketing is story marking. Telling your story in a way that unique, honest, and in a way that resonates with your target market.

But not all stories are created equal. And not all stories should be told by anyone. Because a good story told poorly is in affect a bad story.

So what makes a good story?

It's a bit like pornography; you know a good story when you hear it.

But at it's core good stories take us on a journey. They are easy to follow and resonate…