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Press Seltzer Sold for $825K | Milwaukee News
Milwaukee’s Press Premium Seltzer has been sold for $825,000 to Go 4 It Beverage LLC in a deal finalized in early August — just seven months after the brand filed for receivership. The buyer, based in Newtonville, Massachusetts, put down $200,000 as part of the winning bid and now owns everything: inventory, raw materials, and intellectual property. Originally launched in 2015 by Amy Walberg and later taking a minority stake from Constellation Brands in 2021, Press’s sale didn’t fully cover its debt to CBV Ventures — but both parties agreed to move forward. With a new owner in place, the…
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